Iqoo explores “no man’s land”

On August 17, iqoo released iqoo 5 series, the third generation of performance flagship products, including 120W super fast charging, 120Hz super vision flexible screen, 120 min full immersion sound quality, superconducting VC liquid cooling heat dissipation, 240Hz touch < / P > < p > behind these black technologies is iqoo, which has just started its business for a year and a half. It is making unremitting efforts to explore the performance and E-sports track, and to break into the “no man’s land” in the industry. < / P > < p > before the release of iqoo 5, Feng Yufei, the helmsman, published an open letter to talk about the future direction of iqoo mobile phone brand. < p > < p > for this reason, iqoo has upgraded its brand value proposition, hoping to pass on the “joy of exploration” to the vast number of cool customers through a variety of products and cutting-edge technology. < / P > < p > after years of cooperation with KPL, iqoo has once again become the world’s top partner of BMW M motorsport. As the king of performance in the mobile phone industry and the automotive industry, based on the common pursuit of speed and performance, iqoo and BMW M motorsport have joined hands very well. < p > < p > in Feng Yufei’s opinion, BMW M motorsport is the partner who can best express iqoo’s true ideas and arouse emotional resonance. < / P > < p > one is a super race car that pursues extreme speed and control on the track; the other is a technology product that pursues strong performance and user experience; the other is a true legend in DTM events; the other is well known by the public because of its “born strong and E-sports experience”. Speed and performance are the key to the success of the two brands. < / P > < p > of course, “joy of exploration” also needs to implement the scene through products, and the latest iqoo5 series is the answer. According to reports, this is the first 120W fast charging mobile phone certified by German Rhein TV. Its 120W ultra fast flash charging can charge 50% in 5 minutes and 100% in 15 minutes, which has more than doubled the charging speed of the world’s fastest mobile phone. < / P > < p > at the same time, iqoo 5 Series continues the legend of “iron triangle of performance”, and provides users with a full range of 5g flagship experience by combining with the three major hardware of “Qualcomm flagship processor platform snapdragon 865 + Samsung lpddr5 storage + ufs3.1 ultra fast flash memory”. < / P > < p > while achieving “performance surpassing”, iqoo also wants to bring users first-class E-sports level experience. Iqoo 5 series also upgrades and optimizes the official KPL event standards, game scenarios and player needs, bringing competition level game experience. < / P > < p > in addition, with the help of superconducting VC liquid cooling, iqoo 5 series can better control the body temperature and maintain the high performance of mobile phones when running large-scale games for a long time. < / P > < p > in terms of touch experience, iqoo 5 Series brings 120Hz super visual flexible screen, supports the strongest 240Hz touch sampling rate in non professional game phones, which can make users more fluent in sliding operation and game scene touch operation, and faster response to follow, slide and click. < / P > < p > coupled with its unique 4D game tremor, iqoo 5 series can have a shorter and stronger sense feedback during the game, providing players with a very immersive game environment. < / P > < p > in terms of auditory experience, iqoo 5 series is also equipped with a 120dB high dynamic hi fi chip, which has a strong sense of hierarchy from bass to treble, with rich details, and can bring users hi fi sound quality with high fidelity. < / P > < p > in addition, the ultra linear large amplitude stereo dual speakers equipped with iqoo 5 series can enjoy the shocking surround sound when playing music and video, and have the 120 minute immersion sound quality as if the sound was in the scene. < / P > < p > from 120W super fast charging to “performance iron triangle”, to 120Hz super vision flexible screen, 240Hz touch control, and 120 minutes full immersion sound quality, iqoo explains what is called surge back. < / P > < p > since March last year, iqoo has been born for only one and a half years, and it has been 17 months in the mobile phone industry at home and abroad, which is a very young age. < / P > < p > no matter from the early iqoo or the later iqoo Neo series, each iqoo product has powerful configurations such as advanced processor, ultra fast flash charging, super liquid cooling technology, pressure sensitive touch control, etc. < / P > < p > performance experience is a natural gene of iqoo. Tiktok completed the test from 0 to 1 and make complaints about micro-blog, B station and jitter. IQOO gathered a group of praise and Tucao loyal fans. < / P > < p > in fact, cool guest is more like the latecomer generation in the current society, and iqoo, the afterwave of mobile phone circle, shares the same preferences and pursuits with them. < p > < p > according to Feng Yufei’s definition, these are young people who know the most about mobile phones and the Internet. They like products with extreme performance and first-class E-sports experience. All of iqoo’s efforts always focus on these cool customers.

in order to understand how people think and how to look, Feng Yufei almost every day in micro-blog, B station, shaking voice to view user messages, and frequent interaction with tiktok. < / P > < p > “cool guest is like my partner. How can we do this product well together?” In Feng Yufei’s opinion, this is the feeling that he is particularly moved and wants most. In terms of seniority, iqoo is a real afterwave, but this latter wave has set off a lot of publicity in the industry through its own efforts. From the perspective of development speed, iqoo has become one of the fastest growing new brands in China. < / P > < p > according to him, iqoo even wanted to quickly create a large and comprehensive brand, and wanted to provide mobile phones to meet the needs of all people. Their desire made them lost. Fortunately, it was not too late to return to their original intention. < p > < p > in this open letter, Feng Yufei once again stressed the original intention and mission of iqoo, and constantly pursued the spirit of “faster, higher and stronger” advocated by the Olympic Games, so as to bring more exquisite and more pleasant products to cool customers. < / P > < p > looking back, the reason why iqoo can survive in the mobile phone market is probably due to its accurate grasp and satisfaction of the consumer demand of cool customers. < p > < p > in Feng Yufei’s opinion, feeling is very important. It is right to feel right. In the past year and a half, iqoo brand has made others feel a little bit, and this feeling is what iqoo wants to give them. < / P > < p > back to March 2019, when the industry was in the “dark moment” on the eve of 5g, and the birth of iqoo made itself directly fall on a competitive track. However, as a sub brand of vivo, iqoo is not completely separated from the vivo brand, and is consistent with vivo in terms of R & D, channels, marketing resources and corporate culture. < / P > < p > and its mission is to meet the part of the population that vivo brand can not meet, which gives it a lot of freedom and space that other brands can not have to fully explore. < / P > < p > in fact, on the growth path of iqoo, we have been exploring “no man’s land”. The new demands of cool customers and the future of mobile phone technology promote iqoo to continuously explore the limits and challenge greater and more difficult opportunities. < p > < p > iqoo continuously explores and progresses in performance and E-sports track to explore more possibilities and form more scientific and technological highlights, which is its unique moat. < / P > < p > as early as last year, when the first generation of mobile phones was released, iqoo brought one of the fastest charging speeds in the industry, 44w ultra fast flash charging, charging to 50% in 15 minutes and 100% in 45 minutes. < / P > < p > since then, iqoo products with different positioning have been equipped with 55W / 33W fast charging, which successfully makes flash charging a part of its brand gene. < / P > < p > in last year’s MWC 2019, vivo 120W flash charging was first introduced. The 4000mAh battery can be charged to 50% in 5 minutes and fully charged in 13 minutes, which once again challenges the highest level in the industry. < / P > < p > today, the 120W ultra fast flash charging produced by iqoo 5 Pro Series can fill a mobile phone in 15 minutes. Behind the true fragrance technology, iqoo explores the limits of its development. < / P > < p > therefore, from the perspective of its origin, iqoo has no real enemy. If we want to find a benchmarking model for iqoo, it is estimated that no one can find out the answer. It is not the same as the business curve of all sub brands at present. Skip to content

Author: zmhuaxia