Is e-commerce really turning green

Original title: is e-commerce really turning green

Recently, the general office of the Ministry of Commerce issued the “notice on promoting the green development of e-commerce enterprises” (hereinafter referred to as the “notice”), proposing to support and serve the green development of e-commerce enterprises, guide e-commerce enterprises to improve their green development ability, actively explore the formation of a resource-saving and environment friendly enterprise development mode, and promote the green transformation of plastic pollution control and express packaging The results have been achieved. How about the implementation of e-commerce enterprises? What are the experiences and practices in exploring green development? What are the weak links in green transformation? In this regard, the reporter made a visit.

Green operation

Energy conservation and efficiency play an important role in supporting green development. It is an important part of the notice to continuously promote energy conservation and efficiency of e-commerce enterprises. Strengthening the concept of green development, improving the level of low-carbon environmental protection, and enhancing the ability of digital operation are important ways for e-commerce enterprises to achieve energy conservation and efficiency.

The notice proposes to guide e-commerce enterprises to actively apply advanced energy-saving and environmental protection technologies and equipment, do a good job in the green construction and transformation of office and business premises, network room, storage and logistics distribution, and establish and improve the green operation system.

“JD has a mature practice in warehousing and distribution, and green construction of network.” In an interview with reporters, the relevant person in charge of Jingdong Logistics said that in 2017, Jingdong Logistics laid out the roof distributed photovoltaic power generation system in Shanghai Asia No.1 intelligent logistics park, and officially connected to the grid in 2018. At present, photovoltaic power generation has covered the power demand of multi scene operations in the park, including warehouse lighting, automatic sorting, automatic packaging, automatic picking and so on. It is estimated that by the end of 2021, the total installed capacity of photovoltaic power stations will reach 200 MW, with an annual power generation capacity of more than 160 million kwh.

In terms of distribution, up to now, Jingdong Logistics has invested nearly 12000 new energy vehicles in 7 regions and more than 50 cities in China, and the large-scale new energy fleet covers a variety of business scenarios, among which all self-supporting urban distribution vehicles in Beijing have been replaced by new energy vehicles.

Rookie network has also made great strides in the green construction of logistics park. According to the person in charge of the green action project of rookie network, since 2017, rookie network has started to build rooftop solar photovoltaic power stations in smart logistics parks in Shanghai, Guangzhou, Hangzhou, Wuhan and Dongguan. In 2020, the annual power generation of rookie logistics park will exceed 20 million kwh, equivalent to saving 8000 tons of coal. In the future, the annual power generation of rookie logistics park will exceed 1 billion kwh, and it is expected to reduce carbon emissions by 1 million tons.

The notice proposes to encourage e-commerce enterprises to apply modern information technologies such as big data, cloud computing and artificial intelligence, strengthen supply and demand matching, improve inventory turnover, promote multi-channel logistics sharing, apply scientific stowage, and reduce logistics cost and energy consumption.

The fresh e-commerce platform meicai.com continues to make efforts in this respect. “Meicai has been adhering to the concept of” green development “, energy conservation and environmental protection, and has adopted low energy consumption and low emission equipment and facilities to build a green supply chain.” According to Gao Jian, the person in charge of Meicai factory, Meicai analyzes customer demand through big data application, accurately forecasts the purchase volume, and tries its best to reduce the loss caused by inventory; it has introduced thousands of new energy distribution vehicles to reduce carbon emissions. In addition, using the big data algorithm model, Meicai launched “one platform and two systems”, in which the distribution scheduling system can automatically formulate the optimal distribution route for the distribution drivers, match the distribution merchants with the shortest distance, and reduce the useless transportation by nearly 60%.

Green packaging

With the rapid development of e-commerce, express delivery and other formats, while greatly facilitating people’s production and life, a large number of packaging waste has been produced, which has exerted great pressure on resources and environment. It is the goal of relevant departments and enterprises to make express packages “thinner” and “greener” in recent years. In order to strengthen the green supply chain management of express packaging, the notice puts forward specific requirements from promoting the reduction of express packaging, promoting the application of recyclable packaging, and standardizing the use of express packaging.

It is an important way to reduce the amount of express packaging from the source to adopt the mode of direct purchase from the origin, direct delivery from the original, direct delivery from the single delivery. The relevant person in charge of Jingdong Logistics told the reporter that Jingdong Logistics has encouraged the upstream brand companies to implement direct delivery packaging through preferential warehousing policies. At present, thousands of SKUs (inventory units) of goods from P & G, Unilever and other brand companies have realized direct delivery of the original packaging. So far, more than 150 million logistics cartons have been reduced.

Rookie is also vigorously promoting the original box delivery, that is, after the goods are packaged to the warehouse, they are directly delivered without dismantling the spare parts and secondary packaging, greatly reducing the use of cartons and other materials. According to statistics, in November 2020 alone, the proportion of original box packaging and environmental zipper box delivery from the rookie warehouse accounted for nearly 50%.

The notice proposes that e-commerce enterprises in key areas should gradually stop using non degradable plastic packaging bags and disposable plastic woven bags, and reduce the use of non degradable plastic tape.

“In terms of reducing the use of non degradable plastics, rookies have conducted many experiments and explorations.” For example, the person in charge of the green action project of rookie network said that in November 2020, during the “double 11” period, rookie warehouse will replace the plastic bags in use with bio based environmental protection bags to reduce the use of plastics. In the delivery scenario, we also pilot the promotion of environmentally friendly delivery bags, which are made of renewable raw materials such as straw and aged grains. Compared with other express bags of the same size, each environmentally friendly bag can directly save 4.4g of plastic in the production process.

In addition to packaging reduction, the promotion of recyclable packaging and the establishment of recyclable express packaging recycling channels are also effective means to strengthen the green supply chain management of express delivery. The notice proposes to promote fresh e-commerce enterprises to promote the application of recyclable distribution boxes and reusable refrigerated express boxes in intra city distribution, and promote multi-party cooperation between e-commerce takeout platforms and recycling enterprises to launch takeout lunch boxes and other recycling facilities in key areas.

“Environmental friendliness in logistics and packaging has always been our focus.” In an interview with reporters, the person in charge of the daily excellent fresh market said that the daily excellent fresh pioneered the front warehouse mode, which delivered goods from the city center warehouse to each front warehouse every day, and then distributed the goods to consumers by the front warehouse. In the link from central warehouse to front warehouse, daily excellent fresh uses reusable distribution boxes; in the distribution road from front warehouse to consumers, all goods will be packed into one packaging bag as far as possible to reduce the use of cartons and the waste of packaging materials.

“In terms of taking out lunch box recycling, we have tried a lot.” The person in charge of hungry food told the reporter that in 2020, hungry food sustainable laboratory, together with the e-thrower platform, launched a public welfare action of door-to-door recycling of discarded lunch boxes and beverage bottles. Consumers in many cities no longer have to worry about plastic lunch boxes “box” to “box” after taking out. They can use mobile phones to book door-to-door “one click recycling”, and can complete the recycling of lunch boxes and beverage bottles at home Waste recycling. Hungry also cooperates with back-end recycling agencies to recycle plastic waste for takeaway on the platform, and adds recycling entrance on hungry app to facilitate consumers to participate in recycling activities.

Green Governance

According to the reporter’s interview, some large-scale e-commerce enterprises have made more successful attempts in green development, but they are still insufficient. Especially in the process of green transformation, some difficulties encountered by industries, enterprises and consumers are also objective and can not be ignored.

A person in the industry told reporters that with the concept of energy conservation, environmental protection and green development deeply rooted in the hearts of the people, the use of green packaging and disposable plastic packaging as substitutes has become an undisputed consensus of the whole society. However, the current substitutes are expensive and can not fully meet the needs of different industries and different uses, which has become an important factor restricting the green transformation.

Such as over packaging. Zhu Liyang, President of China Circular Economy Association, told reporters that green packaging has been put forward in the industry for many years, but the pain of excessive packaging has never been solved from the root. “Some daily necessities may be packaged in both plastic and paper. The packing box is very large, but the items are very small.”

Some of the alternatives have a bad experience. Since January 2021, China’s plastic ban order has been fully implemented. It can be predicted that the implementation of the strictest “plastic ban order” is conducive to the effective control of plastic pollution, but there are still some problems. Lou Zhongping, chairman of Yiwu Shuangtong daily necessities Co., Ltd., told reporters about his personal experience of milk tea. “I ordered two cups of milk tea, and it turned out that the amount of plastic used was higher than in the past. Because disposable non degradable plastic straws were banned, businesses switched to paper straws. But the paper straw couldn’t pierce the plastic cover of the milk tea cup. The merchant sent a plastic fruit stick to pierce the cover. At the end of the milk tea, the paper straw couldn’t suck out the taro mud and other sediment, so the merchant sent another plastic spoon. ” Lou Zhongping said that on the surface, the ban on plastic straws has banned plastic straws. As a result, in order to make up for the poor experience of paper straws, some businesses have added more plastic, which completely goes against the original intention of the ban.