Is iPhone 12 going green? It’s not that simple

From a “noble” point of view, Apple’s move is to save materials and achieve low-carbon environmental protection. As a technology giant, Apple has a certain sense of social responsibility. Without accessories, it can reduce packaging materials. < / P > < p > as Apple users, they often already have one or more free chargers and wired earphones. Today, with the continuous shortening of mobile phone renewal cycle, I believe many people have experienced the feeling that too many accessories will cause waste. This kind of thing can’t be used and can only be put in some place to eat ash. < / P > < p > more importantly, it can greatly save production costs and improve profit margin. As Apple’s first 5g mobile phone, the iPhone 12 has not yet been launched, but it has received high attention. 5g mobile phone is good, but for apple, the cost of using 5g module will also increase significantly, so apple must reduce the cost from other places and find more profit space for its own products. < / P > < p > the elimination of chargers and headphones for the iPhone 12 will not only reduce costs, but also boost sales of Apple accessories. Even for Apple accessories, the price is relatively high, which generally accounts for about 10% of the price of mobile phones. If consumers want to buy the previous “standard configuration” version, they will have to spend more money. The money for selling accessories alone can also bring a lot of benefits to apple. < / P > < p > although apple is not just a mobile phone company, iPhone sales have always been a big part of total revenue. In 2019, Apple’s mobile phone sales experienced several consecutive quarters of decline before ushering in growth. But the main reason for the growth is Apple’s price reduction strategy in China, so apple is more determined to get rid of its dependence on iPhone, so wearable devices and software services have become new channels for apple to make profits. < / P > < p > if the new machine no longer comes with accessories, users will be more likely to buy original apple accessories. Apple has also experienced growth in sales of devices other than mobile phones: in the fourth quarter of 2019, Apple’s wearable device sales increased by 54% over the same period a year earlier. “It’s been an incredible quarter,” Cook said. < / P > < p > as a result, apple is paying more and more attention to accessories. However, Apple’s accessories business has been hindered recently. In the second quarter of this year, the market share of airpods was 35%, down from nearly 50% in 2019. This is because more and more brands have entered the ranks of Bluetooth headsets, with increasingly diversified functions and increasingly fierce competition. < / P > < p > although airpods has opened up a new era for the Bluetooth headset market, the strength of the rising star can not be underestimated, so the once leading trend of airpods also shows a downward trend. This situation is relatively bad for Apple’s future development, so Apple’s cancellation of random accessories may save the decline of airpods to a certain extent. < / P > < p > Apple’s behavior may lead to the loss of new users. After all, not everyone has Apple’s accessories. When new users see that Apple doesn’t give these things, they are likely to choose other mobile phone brands. After all, apple mobile phone is not unique now. Major manufacturers are constantly innovating in the functions and design of mobile phones. The backwardness of 5g has made apple several times slower than other head manufacturers. < / P > < p > however, old users may feel dissatisfied when they see that the “standard configuration” they can enjoy before has been cancelled, or they may feel that they are regarded as “leeks”, because Apple’s intention to guide users to purchase accessories individually is not difficult to detect. For mobile phone manufacturers, the loss of users will have a great impact, but apple is still willing to take this risk, on the one hand, it is forced to have no choice, on the other hand, it is eager to make money. Of course, apple, as a technology giant, is not easy to say clearly. Therefore, in Apple’s latest slogan, it still takes “environmental protection” as its label: lighten the burden on the earth, and it has started before you open the box. Apple’s cancellation of accessories is not without environmental protection, but in essence, it is Apple’s way to make money. Older posts →