In recent years, Apple’s news in various aspects has occupied the headlines of various major media, such as the market value of Apple has successfully broken through the two trillion mark, the evaporation of hundreds of billion overnight, the survey conducted by 27 countries such as Europe and South Korea, and the iPhone 12 will be released in October. In fact, for consumers, < / P > < p > before, many media said that due to the “special event” this year, the production capacity of apple and the industrial chain has been affected to a certain extent, and the release of iPhone 12 may be postponed to October. Of course, many consumers agree with this news. After all, the “special event” has caused a chain reaction of globalization. Many small enterprises are facing bankruptcy, and the production capacity of large enterprises with capital flow is also climbing. < / P > < p > according to the Convention of previous years, Apple will hold a press conference in September to release iPhone, apple watch and other products. But this year is quite special. If Apple postpones the launch to October, there is nothing wrong with it. Originally, there was a consensus that Apple’s launch might be postponed to October, and the “ticket skipping” of the iPhone 12 is also normal. However, on September 9, apple officially announced that it would hold a new product launch conference at 1:00 a.m. Beijing time on September 16, which means that the time for Apple’s launch was officially confirmed, and cook did as expected. < / P > < p > it should be noted that all four iPhone 12 models will continue the full screen design of bangs and adopt the plain middle frame of the classic iPhone 4, and a new color blue may be added to the color. < / P > < p > in terms of configuration, the whole series of iPhone 12 will be equipped with A14 processor based on 5nm process, with high-pass 5g baseband, and support NSA / SA dual-mode 5g network; the rear camera will also add laser radar scanner to support more powerful AR function; the storage capacity will also start at 128GB; the only deficiency may not be equipped with charger and data cable as standard. < / P > < p > for the price, the starting price of the iPhone 12 may be 5499 yuan. If the major media reports are true, with a powerful 5nm process A14 chip, dual-mode 5g network, new powerful AR function, 128GB starting, and 5499 yuan price, the iPhone 12 is likely to become a “true fragrance” machine. < / P > < p > on this issue, we can learn a little from the analysis. Last year, when the iPhone 11 was released, despite the lack of 5g, the lack of innovation and the same bangs, it still couldn’t stop the enthusiasm of consumers to buy, and it also innovated the insufficient sales results. < p > < p > in the first half of this year, iPhone 11 became the world’s best-selling mobile phone, and iPhone sales in China soared by 225%. < / P > < p > according to the latest data from omdia, a research company, in the first half of 2020, the shipment volume of iphone11 was 37.7 million, which occupied the leading position in the global smartphone shipment volume. By contrast, last year’s best performing iPhone XR shipped 26.9 million units in six months. This achievement can be said to be very eye-catching. After all, in a special period of time, the global mobile phone market is falling without exception, but apple is growing against the trend. For example, Samsung’s mobile phone shipment in the second quarter fell by more than 27% year-on-year, the highest in history; Xiaomi’s and oppo’s shipments fell by 21.5% and 15.9% respectively; and even Huawei’s shipment, which was favored by the market, also fell by 6.8%. < / P > < p > not only that, the iPhone 11 has also become the best-selling mobile phone in the Chinese market. Under cook’s price reduction strategy, the sales of iPhone in China soared by 225% in the second quarter, becoming the fastest-growing mobile phone in China. < / P > < p > from these analysis and comparison, together with the exposure of major media on the information configuration of iPhone 12, if Apple really follows the price performance strategy of iPhone 11 and the blessing of A14 chip and 5g, the sales volume of iPhone 12 is likely to reach a new high. < / P > < p > in addition, due to the limitation of Huawei chips, TSMC, SMIC and MediaTek may not be able to supply Huawei after September 15. However, the Kirin 9000, which is based on 5nm technology, is likely to be the last generation of high-end Kirin chips of Huawei, with an estimated capacity of about 10 million. < / P > < p > Huawei mate 40 and iPhone 12 are also based on 5nm technology, and the production capacity of iPhone 12 is definitely more than Huawei mate 40, not a little bit. Therefore, as Huawei loses the competitiveness of high-end mobile phones and the low price strategy of iPhone, the iPhone 12 led by cook is likely to live up to expectations and successfully “copy” the glory of iPhone 11. < / P > < p > discussion in this issue: if it was you, would you choose to buy Huawei mate 40 or iPhone 12? Talk about their advantages and disadvantages! American companies begin to give up R & D: who should pay for corporate research?