Reuters reported that apple is promoting auto driving technology and plans to produce a passenger car in 2024, which may include breakthrough battery technology developed by Apple itself.
CNBC said Apple Corp had never recognized the “car making plan”, but Cook acknowledged that apple is developing an automatic system that can be used for self driving cars or other uses. According to DIGITIMES, a foreign media, apple auto will appear in 2024-2025. According to Bloomberg news, Apple has transferred its Titan automatic driving department to John Giannandrea, the senior director of the AI department. The main task is to develop an automatic driving system that can eventually be used in Apple electric vehicles. < / P > < p > Taiwan, China further pointed out that Apple recently put forward a request for goods preparation to Taiwan auto parts manufacturers such as heta, FTU, Heqin and Futian. Apple is expected to release Apple Auto in September next year, and also said that its prototype car has been tested in California. < / P > < p > according to the signs revealed by the media, Apple’s car building is a certainty. At present, Apple has transferred its Titan automatic driving department to John Giannandrea, the senior director of the AI department. The main task is to develop an automatic driving system which can eventually be used in electric cars of apple. As early as 2016, musk said: “Tesla’s biggest competitor is not Google, but apple.” Now, Musk’s biggest worry is coming. < / P > < p > Apple’s stock price has been hovering between us $100 and US $120 for a long time, and its market value can basically stand at US $2 trillion. However, if we want to make a major breakthrough in the future market value, it is very difficult to have the existing track. Obviously, with the iPhone hardware sales going to the ceiling, Apple’s service business has fallen into an antitrust dispute. Apple urgently needs to find a new business to open up the situation. < / P > < p > the auto industry is ushering in a stage of rapid growth, and it is a good time for apple to enter the market to build cars. From January to November this year, 17.79 million passenger cars were sold in China, with electric vehicles accounting for 5.4%. The industry expects that the sales of electric vehicles will be more than 1.5 million next year. < / P > < p > according to the principles of economics, when a new product category enters the market and the market share can rise to about 10%, it is often a turning point of explosive growth. This rule has been verified in the smartphone industry. This year, in the electric vehicle market, Model3, Wuling Hongguang mini and other products have attracted great attention, and the inflection point is looming. < / P > < p > Apple’s main products are consumer electronic products represented by iPhone, MAC and iPad. At present, all Apple’s industrial chain layout is to form a complete supply chain system around these consumer electronic products. But in the automotive world, apple is still new. < / P > < p > but Apple has been planning for a long time in the automotive field. Since the establishment of Apple’s project code named “Titan” in 2014, Apple’s patent applications on cars have never been interrupted. In January 2016, Titan ushered in its first major adjustment. According to employees who did not want to be named at the time, apple is still a few years away from developing “truly differentiated electric vehicles.”. Due to the lack of clear objectives, Titan project has encountered some challenges. < / P > < p > however, Apple’s investment in the automotive field has not stopped. According to incomplete statistics, since 2017, Apple has applied for nearly 100 automobile patents, covering charging, automatic driving, AR navigation, biometrics, intelligent hardware, vehicle diplomacy, mutual electric vehicle, on-board system, body structure optimization, safety assurance, etc., which can be said to cover the core of car building Field. < / P > < p > in 2018, apple won several patents on lidar. According to Apple insiders, the core of Apple’s strategy is a new battery design. By reducing the number of modules for storing battery materials and releasing the internal space of the battery pack, the car has a stronger endurance. < / P > < p > from the perspective of patent reserve, Apple will obtain at least 10 more automatic driving patents in 2020, involving three fields of automatic driving: sensor, communication and control.
is worth mentioning that the patent for automatic driving sensors involves the linkage and data sharing among sensors, and the simultaneous interpreting of different sensors in the process of operation data makes the decision-making process of autopilot more precise. The other is a patent called “charging station with self alignment device”. < / P > < p > in addition, Apple has also applied for lidar obstacle detection, hiding lidar, traffic police gesture recognition, scene recognition in bad weather conditions. We can see that lidar lidar has been used on iPhone 12, and apple has patents related to observing passengers’ psychological changes and adjusting vehicle driving mode. < / P > < p > Apple’s patents in intelligent cockpit include: voice and gesture operated cars. The car uses gestures or eye movements to determine the driver’s operation intention for related operations. The technology will be further upgraded and may also be extended to passenger interaction. < / P > < p > now the mainstream mode of new energy vehicles is to develop a set of highly integrated chassis including power system, battery system, vehicle controller, braking, steering and other automatic driving execution, which is called “skateboard”. For this part of the work, Apple’s current accumulation and layout in the automotive field should not be a problem. < / P > < p > from these patent applications, we can see that Apple’s performance in the field of central control car machine and automatic driving is worth looking forward to. Whether it’s operating system or chip, Apple’s technical depth and human-computer interaction understanding should surpass that of traditional car companies. Apple’s patent accumulation in intelligent cockpit is even more anticipated. Although some patents have been applied in some car companies, Apple’s ability to integrate technology and products is still worth looking forward to. < / P > < p > generally speaking, apple wants to build an automatic electric vehicle with high intelligence, networking, software and hardware integration. If the car is launched, what we can expect is that it will surpass the existing car interaction experience and innovate the user experience in the car scene. < / P > < p > it can be found from Apple’s patents that apple still has a lot of thinking about the future of intelligent electric vehicles. On the whole, it is based on the perspective of future user experience, aiming at various pain points in the use of vehicles, as well as the evolution trend of future technologies related to the combination of automatic driving and ar. < / P > < p > before the advent of the iPhone in the past, Apple was also a novice in the mobile phone industry. However, mobile phones and PCs are in fact products of great relevance. Apple’s iPhone is not a cross-border product, but an extension of the industrial chain based on past technology accumulation. Mobile phones and automobiles are actually two completely different product fields, and the automobile field is more complicated and difficult. < / P > < p > from the perspective of new forces’ car building, all main engine manufacturers focus on car engine system and intelligent cockpit, focusing on Intelligent Internet connection, human-computer interaction, and more Internet connected user experience. This is actually Apple’s home advantage. Apple’s software ecology based on IOS has been unable to make progress in the automotive field in the past, so it can take advantage of IOS to build its own car The Internet of vehicles and the seamless connection between mobile phones and in car intelligent cockpit will undoubtedly be the envy of other new forces. < / P > < p > building a car is a waste of money. At present, Tesla, the most successful auto company in the field of new energy vehicles, has been losing money almost every year in the 17 years since its establishment, and has burned more than $5 billion. < / P > < p > despite the huge investment in car building, apple is not short of money. Apple’s cash reserves will reach 1.5 trillion in 2019. All of Tesla’s losses in 17 years add up to less than a fraction of Apple’s cash reserves. If Apple wants to burn money to compete with Tesla, then Tesla is not a dimension and magnitude at all. < / P > < p > generally speaking, after apple, Tesla and other new forces enter, the importance of core technology in the automobile industry will become more and more prominent. The competitors of traditional automobile enterprises are not only Audi, Mercedes Benz, BMW and Volkswagen, but also apple, Google, Tesla and other technology giants. < / P > < p > according to Goldman Sachs, apple can use cars as a hardware platform to support its services. However, the low profit level of the automobile industry may mean that the contribution to profits that investors can see from this example is very limited. < / P > < p > but in fact, from the focus of Apple’s patent, we can infer that apple is running to the commanding height of controlling automatic driving technology. It does not pay attention to all the details of the whole car, but focuses on the most profitable intelligent driving and intelligent cockpit system. Other parts can be outsourced. Apple has the ability to control parts and make a car that can experience more than one It’s not difficult to build a car of the same level as a traditional car company, and Apple’s model is still to hold the big profits in its own hands. < / P > < p > in fact, this is a continuation of Apple’s consistent style and mode. In the field of mobile phones, apple only controls the core parts of chips and operating systems. Other parts are delivered to a number of suppliers, and OEM is delivered to Foxconn, wetrong, and Lucent precision. < / P > < p > after all, the industry chain of the automobile industry is much more complex than that of the mobile phone and PC industry. A car has 30000 parts, and the huge industry chain puts forward very high requirements for Apple’s integration ability. According to Taiwan media sources, Apple has put forward stock requirements to Taiwan auto parts manufacturers such as heta, FTU, Heqin and Futian. < / P > < p > from the perspective of the industrial chain, the supply and operation mode of parts in the current automobile industry has been relatively mature, and the enterprises in the automobile market are highly dispersed. The traditional automobile enterprises have built their own community of interests after years of development, and the suppliers are also highly dispersed. It is basically impossible for apple to reach the control of the mobile phone field in a short time. < / P > < p > from the experience of Tesla and other traditional automobile manufacturers, it is very difficult to have a global electric vehicle or automobile production network. Therefore, based on Apple’s inherent mode to build cars, the integration ability of the supply chain is one of the biggest difficulties for apple to face the automotive market. < / P > < p > in addition, another big problem of Apple car making is that the effect of fruit powder tasting is difficult to reproduce. Automobile category and mobile phone category are two different user groups. In the past, the launch of new products such as airpods and apple watch first attracted the original fruit powder group to taste, and then popularized to the mass consumer group, which made apple’s new products smoothly transition to the cold start stage in the initial sales stage. < / P > < p > but in the automotive industry, this fan effect may no longer be useful. On the one hand, mobile phones and cars are completely different products with different product attributes, different user needs and interests, and there is no continuity and continuity on the demand level. < / P > < p > secondly, automobile is a consumer product that attaches great importance to decision-making. The price of Apple car is not cheap. Ordinary consumers can afford Apple mobile phone, but the need to buy Apple car is based on a certain economic basis, apple