Abstract: from the perspective of traditional aesthetics, Luo Yonghao doesn’t look like an anchor with goods. Live, shouldn’t it be a handsome boy or a beautiful girl? Isn’t it sweet and tender? Lao Luo, who breaks the traditional aesthetics of live broadcasting with goods, is favored by businesses and overcomes the stereotype of users. In fact, Lao Luo didn’t disappoint businesses and users, proving that live delivery is not a job that depends on face to eat. It is not a business to earn money by going out of the circle and cross-border, but a business supported by professionalism, sincerity, insight into user needs and reputation. < p > < p > LUO Yonghao is on fire again. Yesterday (14) live broadcast, Luo Yonghao Meikai twice, sales broke 100 million again, two consecutive weeks to create good results. In April, he began to pitch in with the sound of live broadcasting, bringing the goods to the top of the board. The first sale was 120 million yuan, creating a miracle of carrying goods and his personal tiktok. But since then, the data of goods has not surpassed the first stage, and then the outside world is singing and declining. In the special live broadcast of Suning on August 7, Luo Yonghao broke the suspicion of the outside world by using the new record of “the total payment amount of the whole 4-hour live broadcast exceeded 200 million yuan, the total order volume reached 268000, and the cumulative number of viewers reached 10.483 million.”. A few days ago, several friends also talked about this matter and discussed such a question: why can Lao Luo often go on hot search but not fall? Can you keep it hot and nobody’s going to collapse? Although it is said that this is a gold-plated era with endless online celebrities and leading fashions within a few days, it is not uncommon for a person to often go on hot search, because people are too popular and can make trouble. However, there is a basic rule in hot search. A person who often goes to hot search must be accompanied by mixed reputation and collapse of human facilities. Hot search is nothing more than holding and stepping on. When you see him rise a tall building and see his building collapse, he often walks away in hot search. How can he not overturn his car? Gourd eaters have seen too much heat searching in one person’s ups and downs. Lao Luo seems to be particularly resistant to falling and fighting, and has resisted hot search’s holding and trampling. A middle-aged man who had failed to start a business has experienced dark moments in his life, and has experienced ridicule and doubt. But he has survived every time, and has been rushing into hot search with a new image in his new career. < / P > < p > this can be regarded as a kind of Luo Yonghao phenomenon. What is the reason for this phenomenon? Some of my friends and I have come to the conclusion that it is not unreasonable for Lao Luo to go on a hot search for people’s facilities but they have not collapsed. Just during this period of time, I was watching Taleb, a scholar, which explained the phenomenon of Luo Yonghao very well. If Taleb’s book was written a few years later and saw Luo Yonghao’s experience, he would certainly write Lao Luo as a case in the book to prove his “risk sharing” theory. The core argument of Taleb’s book is that risk sharing is the best way to deal with the uncertainty in the real world. Don’t be cut off by beautiful rhetoric and big swindlers. A talent who takes the consequences in risk sharing is worthy of trust. This is not a place where many readers, fans, users, investors and businesses value and trust Lao Luo. Whether it is running a company, making mobile phones, or carrying goods live, he can enter the Bureau as a career, share risks with partners and achieve mutual success, instead of enjoying profits without taking risks. In that chapter, Taleb is talking about Lao Luo. The old tower set up a selection situation, assuming that you need to select a surgeon to perform the operation for you. The two candidates are in the same department of the same hospital, ranking equally. A doctor looks capable, with silver rimmed glasses, good conversation and elegant manners. If the director is sure to choose him as a doctor in the film. What about the other one? He looked like a butcher. He was fat and had big hands. He looked sloppy. His shirt was hanging out of his belt. There was no diploma on the office wall. Old tower said, he must choose the latter! If a person doesn’t look like he is in this profession, but he has been in this field for a long time, it shows that he needs to overcome more difficulties than others. This difficulty comes from the patient’s natural tendency to judge people by his appearance, which brings him a sense of distrust. He must have successfully reversed the negative first impression of others with excellent medical skills, otherwise he would have been eliminated and could not do it at all It’s been so long. We should be grateful for the role of “risk sharing”. Time and reality work together to help us filter out those who are not competent. Time and reality do not care about their looks. So the next time you pick a book, Taleb quips, if you see a picture of the author standing in front of a large row of bookshelves, with a wide tie and elbows in a meditative state, you’d better forget it. < / P > < p > is it OK to switch to live broadcast with goods? From the traditional aesthetic point of view, how can Luo Yonghao look like a host with goods, not suitable for live broadcast, shouldn’t he be a handsome boy and a beautiful girl? Isn’t it sweet and tender? Lao Luo, who breaks the traditional aesthetics of live broadcasting with goods, is favored by businesses and overcomes the stereotype of users. In fact, Lao Luo didn’t disappoint businesses and users, proving that live delivery is not a job that depends on face to eat. It is not a business to earn money by going out of the circle and cross-border, but a business supported by professionalism, sincerity, insight into user needs and reputation. < / P > < p > the most important thing is to share the risk. On the one hand, it is shared with businesses and on the other hand, it is shared with users. According to media reports, Luo Yonghao put Rose products on its live studio on May 15. According to the commitment of Lao Luo and the brand, the product will be delivered to users on the special day of May 20. However, on May 20, Lao Luo received a number of complaints, saying that there were quality problems in the gift boxes of Rose products sold in his live room, such as the withering and rotting of flowers, and the failure to deliver as scheduled. Afterwards, Luo Yonghao sincerely apologized and asked the brand side to come up with solutions and compensation methods. That’s risk sharing, and that’s what trust brings. If you want to get a return, you have to take the risk, not let someone else take the loss for you. Taking goods is not just a pit fee. Endorsements are not finished with advertising fees, and consultation is not finished with suggestions. In a transaction, one party can not enjoy the deterministic result, but the other party should bear the uncertain result. In the case of Taleb, Prince Andrew, a member of the British royal family, took on more risks than ordinary soldiers when he was flying helicopters on the front line during the 1982 British amalgam war. Why did he do it? This is due to an ancient social contract, that is, the special status of the aristocrat stems from his protection of the civilians in his territory, and he exchanges his superior position at the cost of taking risks. This reminds me of Orwell’s classic saying: all the propaganda of war, all the clamour, lies and hatred come from those who do not go to war. Risk sharing is the oldest and hardest way to win trust. What are you afraid of? I’m tied to you. This is Lao Luo’s skin in the game. The so-called phenomenon level is nothing but this. Change lanes constantly, and the sincerity of sharing risks remains unchanged. < / P > < p > don’t avoid questions and problems, and stand up to face them, which is part of risk sharing. The mobile phone has not been made into a lot of debt, must be paid back. If someone doubts that he is an “old Lai”, then he should respond to this criticism publicly. There is a problem with the goods that you bring. You must give an account to the fans who trust you. This is not a shame. People are more likely to vote for people who hurt their hands while performing magic, because they are closer to real people than other magicians. You’d rather believe someone who has failed, but who is real, because of flaws, scars, and personality flaws, you are convinced that he is an ordinary person, not a ghost. The only way that you can not take part in is to forge your own courage. < / P > < p > your freedom today comes from the risk you took yesterday, and that freedom can take you to the risk of tomorrow. ——That’s a great remark. Isn’t Lao Luo’s hot search image and live broadcast people brought about by the risks he took in the past? The second half of the sentence is that if you take the risk, you will feel that everything you experience is part of history. Only by sharing risks can we be trusted. Time is the best judge of risk sharing. One can often go to hot search, but no one can fail. This is the reason. Huawei has finally made a choice! Xiaomi and ov have also followed up. Have you ever thought about today?