In a short period of more than ten years, China cool Union has disintegrated, and the domestic mobile phone industry has evolved into a market pattern with four brands of huami ov. Although Samsung and apple have very large global market share, they are still declining in domestic market. The most tragic is Samsung mobile phone, with less than 1% market share.
on the surface, huami ov is a very strong camp. In fact, the domestic mobile phone market pattern is still facing many variables. Samsung is still eyeing the domestic market. Apple is carrying the banner of price war and competing with huami ov. From this point of view, in the competition in the second half of this year, the domestic mobile phone industry pattern may usher in a cruel reshuffle.
it is undeniable that Samsung mobile phones are difficult to turn over in the short term, but the power of Apple’s price war cannot be ignored. According to cinno research, the sales volume of phones in the domestic market reached 13 million in the second quarter of this year, up 62% year-on-year. If you take the offline channel’s shipment into account, the domestic sales of iPhone soared by 225% in the second quarter of this year, which is an amazing growth rate. After all, the sales of the mobile phone industry are in a declining state.
Apple’s mobile phone sales have soared, which is largely due to the price war, which is also the “cost performance” strategy frequently mentioned by domestic mobile phones. In the past few years, the price of Apple mobile phone has been rising, soaring to a high of more than 10000 yuan. In the era of jobs, the entry price of Apple mobile phone is about 4500 yuan, and a high configuration version can be bought about 7000 yuan. In contrast, the iPhone 11, which came on sale last year, is still very user-friendly.
according to rough statistics, 64g iPhone 11 offline channels have at least 600 yuan of discount, and some e-commerce channels have a maximum discount of about 1100 yuan. For consumers, the iPhone 11, which costs 5499 yuan on the official website, only costs about 4300 yuan, which is really cost-effective. Compared with Android mobile phone, the advantages of IOS system and A13 chip are very obvious. What’s more, the price of Android flagship is more than 4500 yuan.
because of the price advantage, Apple’s mobile phone sales in the second quarter will increase by 225%. Some data show that in the second quarter of this year, only apple and Huawei’s mobile phone sales maintained a growth trend, while the sales of Xiaomi and ov were down. Therefore, if Apple continues to cut prices, the domestic market will certainly shuffle.
according to the current news, the price of Apple mobile phone will decrease in the second half of the year, while the price of domestic mobile phone will increase. There are rumors on the Internet that the price of Apple’s first 5g mobile phone iPhone 12 in September will not exceed 5000 yuan, and one version is rumored to be priced at 4599 yuan. In terms of hardware configuration, A14 processor is a bright spot. The fluency of IOS system is also competitive. With 5g, the price of iPhone 12 is less than 5000 yuan, which will definitely become a popular model.
of course, there will be some castration on the hardware of the entry-level iPhone 12, but it is still very cost-effective for fruit powder. It is also important to note that the price of Android flagship phones will increase in the second half of the year. According to supply chain sources, the price of the snapdragon 865 plus chip will rise, and the price of the snapdragon 875 chip released in the fourth quarter of this year is likely to rise by a third. Affected by this, the price of domestic android flagship will certainly rise.
let’s ask, Apple’s 5g mobile phone is going down and its domestic Android phone’s price is going up. What’s more important is that the A14 chip used in the iPhone 12 uses the 5nm manufacturing process, while the snapdragon 875 uses the 5nm manufacturing process. For consumers, if the price of iPhone 12 does not exceed 5000 yuan, the market share of Apple mobile phone will certainly increase, and the reshuffle of domestic mobile phone industry is inevitable.