It’s just the beginning of the show!

From a poor and backward agricultural country, China has developed into a world factory in 40 years, with the largest manufacturing scale in the world. Among more than 500 kinds of major industrial products in the world, China has more than 220 kinds of products, ranking first in the world in terms of output. However, large but not strong, especially the lack of well-known brands in the international high-end market is an embarrassing situation faced by Chinese enterprises for a long time. < / P > < p > Chinese enterprises are moving from low-end to high-end, from following to innovation, from backward to leading, and entering a new stage of development. In high-speed rail, nuclear power, 5g communication and other fields, Chinese brands are shining, which makes giants no longer ordinary. The mobile phone industry can be said to be the best example of Chinese enterprises from weak to strong. Today, when almost one or even two mobile phones are in hand, every consumer is a witness and promoter of this transformation. < / P > < p > in 2007, Apple iPhone was born, which opened a new era. Every new iPhone will lead the industry trend and let fans “sell their kidneys” to buy one. < / P > < p > around 2010, domestic smart phones began to falter, starting from imitation, starting from the low-end, and finally catching up with apple and Samsung in market share and technology. Buy mobile phone, Chinese goods really fragrant! < p > < p > in the world’s smartphone shipment ranking in 2019, seven of the top ten brands are Chinese brands, among which Huawei has rushed to the second place; in 2010, domestic mobile phones accounted for only one seat. < / P > < p > to be the first in the world in terms of scale is numb to Chinese people. It’s strange that they can’t be the first in the world. China’s mobile phone industry, cattle on the performance of the high-end market. According to the counter point report of the research organization, in the first quarter of 2020, Huawei, Yijia, oppo, Xiaomi and other domestic brands have ranked among the top five in the market share of many regions. I believe many people are familiar with Huawei’s global high-end achievements. But in addition, there is also a mobile phone with one plus. Although it has a gap with other giants in terms of shipment volume, in the high-end market, it can be seen from the above chart that one plus mobile phone has established a considerable advantage in the global range, and its brand image is deeply rooted in the hearts of the people. < / P > < p > in the past seven years, whenever Yijia mobile phones released new products, whether in New York, Paris, Sweden, India, or in Beijing, Shanghai, Shenzhen and Chengdu, a large number of users queued up to buy. Some even stayed up late, queued up in the rain, or arrived by train for more than ten hours, which became the “one plus phenomenon” that attracted much attention in the mobile phone industry. Before, only a few brands such as Apple had such a strong appeal. < / P > < p > as the touchstone of high-end mobile phone brands, the European and American market is the place that global mobile phone manufacturers have to contend for. Only when they win the United States and Europe can they really have the confidence to say that they are high-end. < p > < p > in the first quarter of this year, Yijia mobile phones ranked third in Western Europe and fourth in North America. < / P > < p > in addition, in the Indian market, where Chinese mobile phone manufacturers focus on, Yijia has surpassed apple and Samsung for many times, becoming the champion of India’s high-end mobile phone market. < p > < p > one of the important reasons for Chinese enterprises to enter the overseas market is to seek a new growth curve outside the domestic market with fierce competition. But different from this, Yijia mobile phone has been adhering to the domestic and foreign markets since its establishment in 2013. < p > < p > CEO Liu zuohu’s philosophy is “to make the world truly recognize and respect Chinese brands by creating a good product that can cross ethnic, regional, linguistic and cultural differences.” The concept of < / P > < p > is not difficult to understand. For example, Tesla automobile is very popular in the world because of its technology, intelligence and environmental protection, not because it comes from the United States; consumers like Dyson hair dryer because of its design, fashion and ease of use, not because it comes from the UK. < / P > < p > this can not help but remind people that once upon a time, made in Japan was synonymous with shoddy manufacturing. For example, for Christmas lights exported from Japan to the United States, almost a few of them could not be lit. After that, it was through the unremitting efforts of Sony, Panasonic, Toyota and other enterprises that successfully reversed the negative image of made in Japan. < p > < p > the world’s largest communication service group WPP, Kaidu and Google online jointly released “brandz China’s top 50 global brands in 2020”, and Yijia mobile phone ranked eighth. This is also one plus four consecutive years on the list, is the shortest established time, the fastest growing Chinese mobile phone brand. < / P > < p > unlike Chinese consumers, in overseas markets such as the United States, consumers buy more “contract machines” bound with packages from operators, because this is more favorable. Yijia has successively reached cooperation with head operators such as ELISA of Finland, telia of Sweden, T-Mobile of the United States, Verizon and other head operators to open up the market through their channels. < / P > < p > at the end of 2018, the cooperation between Yijia mobile and T-Mobile in the United States marks that Yijia mobile phone has officially entered the cooperation system of North American operators. The entry threshold of the U.S. market is very high. Before that, it usually took 16-17 months for a mobile phone brand to enter the carrier channel, but it only took 10 months to add a mobile phone. < / P > < p > since the establishment of the company, we have been discussing with users what is the best smartphone through the community, and we will ask users’ opinions in advance for each new function. One plus is also one of the few mobile phone brands that consider user feedback in product design and development stages. < / P > < p > at present, Yijia has more than 10 million community users from 196 countries and regions, providing continuous inspiration and suggestions. < / P > < p > since 2010, Chinese mobile phone brands have gained significant advantages in domestic and international markets in only 10 years. Why? < / P > < p > in the field of electronic and digital technology, there was a saying: in the United States, if you are lucky, it will take three months for makers to find all kinds of components, but in Huaqiangbei, Shenzhen, the fastest time is one day. At present, China has become the country with the most complete mobile phone industry chain in the world, from camera module, fingerprint identification, display and touch, to glass cover plate, battery, OEM assembly, etc. Although there are still short boards in chip and other fields, 5g, LCD panel, fingerprint identification technology under the screen have taken the lead in the world. < / P > < p > coupled with China’s huge high-quality labor force, as well as the continuous investment and breakthrough in the R & D field, China’s mobile phone industry, whether in the low-end market or the high-end market, has a strong competitiveness. < / P > < p > in addition to the above factors, there is an important secret for Yijia mobile phone to gain a foothold in the market, that is, it adheres to the attitude of “no compromise” and focuses on creating high-quality products. < / P > < p > < p > “no compromise” means that mobile phones should not only provide top-notch hardware configuration, but also pursue the best in solving the pain points of user needs. Reflected in the product design, it is to polish every detail at any time and cost. < / P > < p > for example, in the process of R & D of the first generation of one plus one product, CEO Liu zuohu went to Japan to make a unique back cover. He found an enterprise with half a century’s experience in coating production, and used a coating called “BABYSKIN” to let the mobile phone touch, which really had the delicate touch of baby skin. In Liu zuohu’s words, “it feels really cool.”. < / P > < p > in the one plus six released in 2018, the team tried Ag glass technology for the first time, studied 60 or 70 solutions, and finally realized the effect of smooth and frosted texture on the back cover of mobile phone, effectively solving the trouble of fingerprint stained glass material. Yijia is also the first manufacturer to apply this technology to mobile phone design. < / P > < p > when most mobile phones on the market still stay at 60Hz refresh rate, one plus seven Pro took the lead in using the 90hz fluid screen in the industry, the display effect was “like the feeling of water overflowing”, and the operation was extremely smooth, leading to a new experience of high frame screen in the mobile phone industry; to the one plus eight series, the screen refresh rate was further improved to 120Hz, and the screen experience was comprehensively improved. < / P > < p > with the product concept of “no compromise”, it has won the affirmation of the market and consumers. The geeks and developers in Silicon Valley in the United States are the most critical group of electronic products. Among the first batch of mobile phone users, these people account for a large proportion, including many employees of Google and other companies. < / P > < p > this also makes Yijia mobile phone brand with high loyalty and high repurchase rate. As the saying goes, “it’s hard to change from luxury to frugality”. After consumers have experienced good products, it’s hard to change to other brands of mobile phones. < / P > < p > goods made in China have occupied the global low and medium-end market for a long time. It is gratifying that in the high-end market, Chinese enterprises and brands represented by the mobile phone industry have made breakthroughs. However, at the same time, it should be noted that low price is still a powerful tool for Chinese products to capture overseas markets. Some industries, Chinese enterprises and brands are trying to develop high-end products, but they encounter more frustration and confusion. Iqoo5 series debut strength interpretation of “120 super full mark flagship”

Author: zmhuaxia