Keep “national sports health trend report” logs in CCTV news to help healthy China

August 8 is China’s 12th National Fitness Day. On the same day, keep and the first finance and Economics Business Data Center released the report. CCTV quoted this report to analyze the “new face” of sports crowd and the new development trend of fitness industry from the perspective of big data, and revealed the new trend of the current national sports health trend. CCTV reported that health has become the “most important thing” in the public mind. Compared with the health of the people, 93% of the people pay more attention to the health of the people. Especially after the epidemic, more and more people realize the importance of sports and fitness. In the past decade, the government has been increasing the number of people taking part in physical exercise and sports consumption has been increasing year by year. It is estimated that the number of people participating in physical exercise will reach 435 million in 2020, and the domestic sports consumption market is expected to reach 1.5 trillion. < / P > < p > under the influence of the epidemic, the form of national fitness has also changed. Internet technology has shown great advantages. The public can follow the online sports app like keep to achieve scientific fitness with the help of digital sports means such as online live broadcast and video courses. Traditional offline gym coaches have also transformed to open online fitness classes. < p > < p > from generation Z to silver haired people, people of different ages all participate in fitness and enjoy fitness. According to CCTV news, student party members not only love “lightweight” non equipment fitness, rope skipping and other sports, but also try “hard core” sports such as rock climbing and boxing; while office workers are more inclined to gymnasium and other professional venues, hoping to achieve more efficient sports purposes with the help of professional equipment and coaches; it is particularly noteworthy that the silver haired people have a higher “sports freedom” The exercise frequency of the group is also far higher than that of the student party and white-collar group, and they also pay more attention to the protection of the body. < / P > < p > it can be seen that the scenes and habits of national fitness can be expanded through the blessing of keep and other Internet fitness platforms, and sports and fitness has become a daily life style. “For those of us who keep exercising every day, in fact, every day is a fitness day,” said fitness enthusiasts interviewed. < p > < p > it is understood that since the outbreak of the epidemic, keep has successively launched activities such as “holiday sports live broadcast encyclopedia” and “home epidemic prevention and fitness program”, giving full play to the platform content and product advantages, encouraging the public to develop exercise habits during their stay at home, so as to protect the national health. As a pioneer in the sports and fitness industry, keep, with more than 200 million users, not only accelerates running on its own track, but also gives full play to its advantages and influence, providing new ideas and vitality for the sports fitness industry, promoting the construction of healthy China with more diversified forms and innovative services, so as to implement the concept of national fitness in public daily life. Continue ReadingASMC, a lithography maker, was one of TSMC’s 14 top suppliers last year

Author: zmhuaxia