“In the most difficult phase of model 3’s capacity climb, I had hoped to sell Tesla to Apple at only one tenth of its current market value.” < / P > < p > “but as a result, cook didn’t see me at all.” When I heard from Reuters on December 22 that Apple was about to produce a new model of battery, I joked about it. < p > < p > and immediately after musk, on December 24, Volkswagen Group CEO Dean also made an emergency voice, saying: “compared with a lot of traditional competitors, Apple’s entry may launch a greater challenge to Volkswagen in the field of automatic driving.” < / P > < p > it did not announce the specific launch time of the new car, nor did it introduce the technology of the so-called new power battery. Even this matter itself seems like a kind of speculation, but this does not prevent apple from being pushed to the top of the car circle by public opinion at the end of 2020 with a cry of “new car will appear in four years”. < / P > < p > one is the leader of new car making forces, the other is the giant of traditional car enterprises. What is the strength of apple, which can make Tesla and Volkswagen tremble? < / P > < p > the smooth touch-screen design, powerful app ecology, and modern appearance design have made the iPhone series of mobile phones quickly swept the entire Chinese smartphone market, and also made apple “the God of World War I”. < / P > < p > in the more than ten years since the birth of the iPhone, Apple’s competitors ranged from Nokia, HTC, Samsung to Huawei, but it has been firmly at the top of the smartphone market. < / P > < p > according to the latest report given by counterpoint, a market research organization, Apple’s mobile phone profits accounted for 66% of the global smart phone industry in 2019. According to the latest data, Apple’s profits in the mobile phone industry may exceed 70%, further leading Samsung and Huawei. Not only that, in the high-end market of more than $400, almost all of them are apple phones. < / P > < p > in addition to sales and profits, what’s more important is that the advent of the iPhone has completely changed the ruling order of the mobile phone market. From hardware to software, Apple has built a complete and rich ecosystem through the iPhone, thus becoming the “maker” of game rules in the whole mobile Internet era. Seeing this, you must have a question. Since Apple has become the absolute leader of mobile smart phones, why does it want to build cars? < / P > < p > it is worth mentioning that according to Apple’s Q4 financial report in fiscal year 2020, the company’s revenue was $64.698 billion, a year-on-year increase of only 1%, while its net profit was $12.673 billion, a decrease of 8% compared with last year’s $13.686 billion. < / P > < p > Apple’s iPhone business, which Apple relied on most before, saw a year-on-year decline of 20.7%, with a revenue of $26.444 billion. < / P > < p > for a giant group like apple, it should deeply understand the truth that “eggs can’t be put in one basket” – it needs to find more businesses to support its own development. < / P > < p > but the iPhone’s profits are already as high as 60%. What can make more money than selling mobile phones? Or, with great commercial potential? By the end of December 23, Tesla’s market value has reached 612.3 billion, which is more than the sum of Toyota and Volkswagen, indicating the unprecedented development potential of the intelligent electric vehicle market. < / P > < p > in fact, Apple’s “car dream” sprouted quietly as early as the era of jobs. Now, the rise of “teslas” may only give Apple the best opportunity. < / P > < p > a year before his death, jobs had held discussions with V-vehicle, a manufacturer of lightweight and cheap models. In 2013, at the global Developers Conference, Apple’s successor cook officially launched the “IOS in the car” vehicle system, announcing that Apple began to enter the automotive field. < / P > < p > but for apple, which is good at playing with innovation and software ecology, it is no doubt “easy to master” to make a car system, and how can it meet its ambition to really enter the car C-end market. Because of this, in 2014, Apple announced that it had launched the highly confidential “Titan plan” and began to plan to build its own car products. Apple’s search for talents in the auto industry has followed, involving a number of traditional auto companies such as Tesla, Volkswagen and general motors, including Chris Porritt, former vice president of Tesla. < / P > < p > however, Apple’s “Titan project” was not smooth sailing. In the next six years, the project leader of the car building project changed again and again, thus changing the direction of R & D, and even was once said to be “stranded”. < / P > < p > according to relevant media reports, apple initially intended to build a completely subversive intelligent car from scratch, but then joined Jonathan Ivey, Apple’s chief designer, who is not optimistic about the whole car, but hopes to build a fully automatic driving platform.
that’s why, since 2017, Apple has no longer heard about what to build. Instead, it has focused on the development of automatic driving system and obtained the license of California’s automatic driving test. < / P > < p > however, it seems that apple did not give up the idea of building cars until in 2018, when Doug field, who works in Tesla, returned to apple to supervise the Titan project again, and the technology giant turned its “bow” to the innovation of reducing battery costs and increasing mileage. < / P > < p > after six years of gestation, what are the advantages of Apple’s new car, which has not appeared in the prototype of any new car, or even has no PPT, that make traditional car companies “panic”? < / P > < p > there is no doubt that if Apple enters into the field of traditional car manufacturing, the auto parts supply chain and scale are not its advantages, but the “smart car” now in the air is different, that is, the main body of the future car may not be the car, but the “smart car”. < / P > < p > therefore, in the face of such a comprehensive transformation of the automotive era to electrification, full connection and full automatic driving, it also gives Tesla, apple and other technology enterprises greater opportunities of the times. < / P > < p > looking around the world, apple is no doubt second to none when it comes to intelligent software technology, which also means that many ready-made technologies can be converted and utilized in the shortest time once they are transformed into intelligent cars. < / P > < p > take a very simple example, based on the Siri system, apple can almost effortlessly expand it into a powerful “human vehicle interaction system”; for another example, after the car entered the era of intelligence, several key main chips, including the car cabin, intelligent driving and v2x chips, are highly coincident with the SOC chips of mobile phones, and the chips in the field of mobile phones can be used in the car with a little modification Field. < / P > < p > since 2019, Apple has applied for more than 70 patents at one go. It is not difficult to see its advantages in technology transformation and innovation. It is reported that Apple has accumulated a large number of patented technologies in vehicle manufacturing, automatic driving and intelligent cockpit, such as AR navigation, vehicle VR, in car payment, intelligent cockpit, intelligent body, electric vehicle, safety assurance, etc. < / P > < p > of course, technology also depends on the investment of “real money and silver”. According to the data, as of August 2020, Apple’s market value has exceeded $2 trillion, doubling in just over two years. At the same time, apple is also the first listed company with a market value of $2 trillion. In other words, apple, with sufficient cash flow, not only has more research and development space, but also has stronger ability to resist risks than Tesla. < / P > < p > however, for apple, the opportunities and risks of car building coexist. It is not easy to persuade the company’s shareholders to continue the “blood transfusion” car building plan when the profits are declining. On the other hand, in the era of intelligence and the software ecology of high-speed iteration, any wrong judgment may lead to the loss of everything. < / P > < p > but just as every time we need to jet lag and stay up late to wait for the press conference, Chinese consumers are still full of expectations for apple, hoping that this time, the “third apple” which has changed the world will be the next one in the field of smart cars. Xiaomi new machine real machine exposure center dig hole screen design or high color thousand yuan machine