Lose 56.4 billion dollars before selling! What’s wrong with iPhone 12? Analyst: it’s a big mistake

It is basically the same as last year’s “routine”, but this year there is an extra mini series, and this time apple is also keeping up with the trend of the times. Finally, the whole series supports 5g network. In any way, it looks like an innovative product with “cross era significance”, but one thing apple still remains unchanged, that is, the price. < p > < p > according to Apple’s official data, the prices of the four iPhone 12 series phones sold in China are still 5499 yuan, 6299 yuan, 8499 yuan and 9299 yuan. < / P > < p > this pricing is beyond the reach of many domestic mobile phones. Even Huawei’s high-end flagship P40 series is difficult to achieve such pricing. It has to be said that apple is still apple. As for the continuous price reduction and promotion activities of iPhone 11 in 2019, it is estimated that the actions will only be taken to clear the inventory and will not become the normal situation of apple. < / P > < p > and for the pricing of the iPhone 12 series, the market also gave a fierce reaction, but this reaction first appeared in the stock market, not the real market. After all, the iPhone 12 series has not yet been sold, and the market reaction can only wait until the end of the year to see the results. < / P > < p > according to the data, after the launch of the iPhone 12 series, the total equity of unsold Apple directly lost 56.4 billion US dollars. According to the highest price machine of the iPhone 12 series, this is also a loss of more than 50 million high-end iPhone 12 versions. < / P > < p > in the face of this problem, analysts in related fields gave their opinions. Analysts said that Apple’s pricing of the iPhone 12 series was not only wrong, but also ridiculous. < / P > < p > first of all, in Apple’s home country, the local 5g network itself is not perfect, which leads to a lot of U.S. consumers have no desire to change planes at all. Coupled with such high pricing, many consumers are even more reluctant to pay. < / P > < p > secondly, according to the survey data made by investment bank analysts, due to the high price of the iPhone 12, only 10% of the “fruit powder” are willing to replace the new machine, so more users choose not to support it. < / P > < p > in addition, in the Chinese market, the reason why iPhone sales rebounded against the trend at the end of last year was largely due to Apple’s big price reduction in cooperation with China’s e-commerce double 11 campaign, which led to the sales of iPhone 11. However, now that the iPhone 12 returns to its arrogant posture, it is basically impossible for apple to continue to maintain hot sales in the Chinese market. < / P > < p > and the iPhone in the Chinese market can’t make virtual business payment in wechat. I believe it will continue to filter out a number of users. Therefore, in a comprehensive view, Apple’s sales target of 80 million units this year is very likely to fail. < / P > < p > in fact, with the continuous upgrading of Android system, the domestic flagship mobile phone is not much weaker than the iPhone in terms of system fluency, especially after the domestic mobile phones generally launched large memory, the previous stuck problem has become extremely rare. < / P > < p > with the advantage of this IOS system being further weakened, if the iPhone 12 still wants to enter the Chinese market at a high price, the sales volume will surely be greatly reduced. In addition, in terms of brand image, Huawei has gradually caught up with apple, and the effect of apple relying on its brand to stimulate sales will not be very good. Continue ReadingASMC, a lithography maker, was one of TSMC’s 14 top suppliers last year