Luo Yonghao returns to the people and goods yard behind the “hundred million yuan file”

tiktok tiktok, 8, at &quot on August 7th, was Luo Yonghao, and brother of &quot, who was shaking the tape, was officially opened by suning.com’s first live electronic business.

, this is also the second day of the announcement of the first voice of the first platform electric provider, the promotion of &quot, and the &quot of the wonderful tiktok Festival. As a member of the anchor of the super live studio of & quot; wonderful good things Festival & quot; super live room, Luo Yonghao set a record at this time point, which is a little far-reaching. < p > < p > not long after the special live broadcast of Luo Yonghao started, he sent a message on his micro blog excitedly – & quot; make a friend; the Gmv in the live broadcasting room has broken our first record of 120 million, and this live broadcast is still in progress &Quote; < / P > < p > four hours later, the dust settled down, and the live broadcast broke Luo Yonghao’s personal record of carrying goods – the payment amount in four hours exceeded 200 million yuan. < / P > < p > moreover, this 200 million is a real Gmv of payment amount statistics. By the way, in order to get the eye effect, many live broadcasts count Gmv according to the amount of orders placed. However, due to the characteristics of the live broadcasting industry, many orders will actually be cancelled, so the Gmv statistics based on payment amount is more rigorous In other words, if you use the amount of money ordered to count, the propaganda caliber of this fair can reach 300-400 million. After all, Lao Luo is an honest man, but he is very happy that he broke the record of 120 million first show in April in 4 hours and 90 minutes. < / P > < p > & quot; if every live broadcast in the future can be the same as today, all kinds of goods will be sold out. &Luo Yonghao was excited during the live broadcast. < p > < p > in addition to Luo Yonghao’s personal ability to carry goods, his significance also lies in creating a new form of super big V live broadcasting, and also allowing the subsequent numerous big V to pour into the live broadcasting room. However, the first effect of Lao Luo’s live broadcast may be too obvious. After the record of the first time in April 1st, when the tiktok reached a total turnover of 168 million yuan and a total of 48 million people, Luo Yonghao did not break the record of his own creation for several months. Even on July 10, the turnover of his live broadcast fell to the freezing point, which was only 5 million yuan, less than a fraction of the first time. However, unlike many of the big V’s in the occasional clock in and live broadcast room, the & quot; live broadcast debt repayment & quot; has made Lao Luo a real live broadcast person, and he must break the cycle of decline, reappear and surpass the glory he has created. Tiktok:

is lucky that the old will is tough, and tiktok is &quot. &quot is the main industry. After that, it not only moves forward with skill, but also constantly seeks new breaking power and power, plus &quot, new friend &quot, Suning and jute electric business cooperation, and the help of the God after the shaken shop. < p > < p > behind the amazing achievements is Lao Luo’s improvement in Tao and art in live broadcast. < / P > < p > it must be admitted that the reason why Lao Luo can turn over and make good achievements again is that he is Lao Luo. He has a strong popularity and a large number of fans. This is the solid foundation for him to recover quickly. < p > < p > in particular, Lao Luo, an inspirational person, has a strong v. fans love and hate clearly. What’s more, they need continuous maintenance and long-term communication to activate the vitality of fans. Otherwise, it is not impossible to reproduce the dismal record of 5 million. < p > < p > Lao Luo regards live broadcasting as a career, so he has the motivation to continue operating fans. Therefore, people can see that he is not only frequent in the live broadcasting room, but also more and more likely to appear in the short video end. < / P > < p > both short video and live broadcast seem to be video content, but the core logic is very different – live broadcasting is equivalent to buying tickets to watch a movie, with a certain sense of ceremony, and it needs to be reserved for whole time to participate; short video is highly fragmented, with special selection of fragment time, which is omnipresent, but the amount of information is small. < / P > < p > the dual engine drive of short video and live video means that there is no dead corner coverage for users with various video needs. The efforts to activate fans are declared successful by adding Lao Luo’s inherent personal charm and huge fan base. Another point worth mentioning is that Lao Luo has finally passed the “goods selection” pass and, by the way, has broken through the ceiling with goods. < / P > < p > & quot; selecting goods in person & quot; is the focus of many big V’s communication before live broadcast, which can make fans feel close and reliable. But big V is not equal to marketing experts. Even marketing experts are hard to predict the unpredictable changes of live broadcast. However, the success of this marketing is closely related to the success of laoluo’s selection of goods. < / P > < p > it is not a simple matter to choose goods live, let alone to pursue cheap. Some people think that the safest way to start a live broadcast is to buy a hundred yuan product with a low price. However, if laoluo’s anchor continues to pursue cheap selections, it will not only fail to bring a win-win situation for the anchor and the brand owner, but also weaken Lao Luo’s ability to bring goods.

frankly, Luo Luo initially did not choose goods, or even a lot of Oolong was laughed at by the group. But the 80% live broadcast was empty by seconds, indicating that he found &quot, the best price &quot and &quot, and the balance between good goods &quot and new tiktok, so it greatly stimulated the consumption potential of the users. < / P > < p > we can see that after the live broadcast & quot; data crawled from & quot; feigua data & quot; shows that in laoluo’s 4-hour live broadcast, the number of daily necessities is the largest, but the sales of mobile digital products are the best. 14 products such as Huawei P40 series and nova7 series have sold a total of 120 million yuan, accounting for 60% of the total transaction amount, which is a miracle. < p > < p > Huawei, iPhone, Sony noise reduction beans These products with strong brand effect have become the main sales force due to the superposition of Suning’s reputation and credibility in the 3C field, while the colorful daily necessities provide a good opportunity for many fans to gain a sense of participation. After watching the live broadcast, a researcher lamented that it seems that the combination of high and low, daily necessities and durable consumer goods may become one of the new modes of live broadcasting. < / P > < p > many people can’t forget Lao Luo’s first live broadcast. Even so far, a large number of short clips of his first live broadcast have spread on the platform. What we can see is Lao Luo’s breakthrough in the sense of quality and form. The most important thing is that Lao Luo no longer thinks that live broadcasting is just a single person challenge, nor is he just a locomotive with goods. With the rapid improvement of the live broadcast scene, we saw the rough foam board turned into a huge screen in the old live room of Lao Luo, saw the humorous fridge stalk, and saw the help show of the TV show. < / P > < p > some people may think that these are trivial details, but undoubtedly, these all mark Lao Luo’s march towards a mature and professional anchor, and his mentality is becoming more and more stable, and the iteration of live broadcasting with goods is also faster and faster. Behind the tiktok of

Luo Yonghao’s live broadcast is the sound of the sound and Suning formed a strategic partner in late July. After Suning’s merchandise was fully admitted to the Joule shop, the first live show completed by the tiktok anchor had some special significance.

tiktok, its electricity supplier capability gradually enhanced, supporting layout is constantly improving, and the value is also continuing to highlight. After the tiktok shop’s SKU has been greatly enriched, it attracts a large number of merchants to enter the market, and the electricity supplier has a strong atmosphere. From the data of tiktok company, the enterprise account has broken through 400W. Tiktok’s

and sunning’s tiktok SKU and supply chain can reuse the jitter, which is equivalent to moving Suning to the jitter to form a shopping scene migration, which enriches the choice of consumers and provides a guarantee for the supply chain.

tiktok is not a simple live platform. Tiktok not only has the best live facilities and smooth interaction experience, but also has content touch mechanism and AI escort, which means that live broadcasting based on the platform can have a deeper technology moat, though the consumer side is not directly perceived, but this intrinsic value may be reflected in every touch. < / P > < p > the author has been paying attention to this field since the beginning of live broadcasting, and found that this is a new scene of rapid iterative evolution in a short period of time, and various theories emerge in endlessly, such as star broadcast and big v Various technologies and cross platform scenes have been constantly broken, and various ceilings have been raised again and again, from people, platforms, and technology applications. Therefore, Lao Luo’s success this time is very valuable. After all, it is still a market for hard work for harvest. Regardless of the ever-changing technology and form, a good live broadcast still needs an anchor with enough charm and diligence, and then constantly optimize the selection, attract users with the increasing sense of value, and continuously activate the purchasing power of users. From this point of view, Lao Luo’s team has become increasingly mature. Tiktok,

, in the long run, this may also mean that in the early days of master star, the sound of voice and live goods are beginning to move towards a more popular business and a time of bringing goods to people. At the same time, it may also mean that the live goods will enter into a deep water area that deepmines business ecology. Iqoo5 series debut strength interpretation of “120 super full mark flagship”