Augmented reality is a technology that covers the real world with computer-generated information in real time. A large number of consumer oriented applications use AR function. In the future, the technology will also support museums to produce holographic tour guides, allow patients’ tissues to visualize surgeons in three dimensions, and help beginners quickly learn technologies ranging from medicine to factory maintenance < / P > < p > in the next few years, the operation is simple, and the software used to design applications will meet more needs of consumers. At present, AR has a great impact on industry. It is an indispensable part of industry 4.0: it promotes the system transformation of manufacturing industry by integrating real system and digital system, so as to improve product quality, reduce cost and improve efficiency. < / P > < p > some market analysis companies believe that AR is moving into the mainstream market. They estimate that the current valuation is $1.5 billion, and the AR market will reach $100 billion by 2020. Apple, Google, Microsoft and other large technology companies have invested a lot of money and talents into AR and VR related products and applications. < / P > < p > with the advent of cheaper and faster mobile chips that can support AR technology, the entry of more functional intelligent glasses into the market and the increase of bandwidth, this field will develop rapidly. Later, augmented reality will join the Internet, and real-time video will become an indispensable part of our daily life. < / P > < p > why does ar holography bring about a new world? It can be imagined that the current Internet and mobile Internet are talking about the entrance and user experience. Through the large entrance effect, they can connect with the user’s application and service requirements. What the AR holographic technology changes is the “contact layer” between the front-end and the user, making the access and interaction more natural and even completely superimposed with the reality, This means that the entrance provided by the mobile Internet and the Internet in the past will be completely “decoupled” and highly connected with the real world. < p > < p > 70% – 80% of human’s external information collection comes from vision. Technologies such as 3D glasses, naked eye 3D, and head mounted virtual reality helmet all reflect people’s unremitting pursuit for the reproduction of visual images. It can be said that AR holographic devices, applications and technologies replace the forms of various service entrances, match them to any real scene in the real world, and open them with the most natural interaction methods such as eyeballs and gestures, so as to make the scene experience more extreme and closer to reality. The data shows that Weimei holography covers many aspects of holographic AR technology, such as holographic computer vision AI synthesis, holographic visual presentation, holographic interactive software development, holographic ar online and offline advertising, holographic arsdk payment, 5g holographic communication software development, holographic face recognition development, holographic AI face change development and other aspects of holographic ar technology, with one-stop service capability. At present, it has grown into one of China’s leading providers of holographic cloud integrated technology solutions. The value chain of holographic ar industry consists of three main parts. The upstream part refers to the key hardware, software, services and providers and participants related to content production. Midstream participants are providers of holographic ar solutions, integrating upstream hardware and software systems to form final products or solutions, such as holographic ar advertising platform and head mounted display. Downstream refers to the end users, including government, enterprises and household / individual consumers. The business models of upstream participants in holographic ar market are different. While hardware, software and service providers focus on R & D to further improve their core technologies and reduce production costs, holographic ar device integrators and content creators must also identify target users, build brand reputation and enhance user experience. It is common that some holographic ar equipment integrators have strong internal research capabilities and play a role in the upstream and midstream markets. < p > < p > Weimei holography is currently involved in the upstream part, including the development of software, the provision of content production technology and the creation and distribution of content and the midstream part, namely, the provision of holographic ar solutions. < p > < p > global companies have clearly laid out the AR holography field. Facebook, Microsoft and Google have acquired or invested in hardware, software or content companies. Apple, Sony, Samsung, HTC and other related software and hardware products. < / P > < p > the layout of Chinese enterprises is relatively late, and only hardware manufacturers such as Xiaomi, Huawei and Lenovo deploy ar holographic products. Tencent and Alibaba set up relevant ar holographic technology departments to do scientific research. < p > < p > Weimei holography has a leading ar holographic application platform in China. According to Frost & Sullivan, in terms of total revenue in 2019, Weimei holography has become China’s leading holographic ar application platform. In addition, according to Frost & Sullivan’s data, in 2018, Weimei established a comprehensive and diversified holographic ar content library among all domestic holographic ar solution providers. In terms of revenue, number of customers, holographic ar content, and number of holographic ar patents and software copyrights, Weimei holographic ranked first in China’s holographic ar industry. Weimei holography owns about 4654 ar holographic contents, 106 software copyrights and 180 registered patents. Weimei holography is committed to using holographic technology to meet the entertainment and business needs of customers and end users. According to Frost & Sullivan, the holographic ar application platform currently operated by Weimei holography covers a wide range of holographic ar product types in China. The comprehensive products of Weimei holography is a key factor that distinguishes us from our competitors. < / P > < p > compared with domestic counterparts, Weimei holography has established a comprehensive holographic ar content library, and the format of holographic ar content covers from 3D model to holographic short video. There are 4654 ready to use AR holographic content, which can be used in micro beauty’s holographic ar products and solutions, covering a wide range of categories, including animals, cartoon characters, vehicles and food. Among them, 2961 were used for educational scenes, 851 for tourism, 739 for art and entertainment, and 103 for science popularization. In addition, Weimei’s content library is enriched by copyrighted content licensed from third parties. Weimei cooperates with various content owners, including brand owners, film producers and talent agents, to transform high-quality IP into ar form. < / P > < p > the AR industry has attracted more and more attention from investors. As an industry leader, Weimei has successfully completed some investor financing and enjoyed the economies of scale brought by the reduction of unit output cost. Weimei’s strong ability to provide high-quality ar content can promote customers to continue to adopt our AR technology; its market position and corresponding marketing capabilities can help Weimei establish a brand image across all segments of the industry. < p > < p > as the core technology of the fourth industrial revolution, VR and AR technology have been widely used in various fields, but they have never developed as fast as they are now. < / P > < p > with the expansion of related technology application fields, VR and AR markets have also ushered in many changes. At present, VR and AR markets are combining content, platform, network and equipment organically, and actively produce various cultural products in the fields of games, programs, commerce, national defense, medical treatment, education, real estate, tourism, etc. However, the trend of Xinguan epidemic is not decreasing, which is also an important reason for the rapid development of AR and VR. At present, the number of devices and platforms supporting VR and AR has increased dramatically, which makes VR and ar which were only used in the game field in the past have been applied to more industrial fields. Nowadays, in the video player or online video streaming service, VR service with 360 degree video playback function has become commonplace. However, in the current stage of large-scale development, such as holographic technology and entertainment technology, they are still in the early stage of development, but they are still in the stage of large-scale development, such as holographic technology and entertainment industry, In particular, the lack of a sound ar industry ecology, we need to complete the layout of the ecological chain from the content, development, hardware and other aspects. Continue ReadingAmerican companies begin to give up R & D: who should pay for corporate research?