Mobile phones, lipstick, clothes can reach 1 hour, Internet giants rush to retail in the same city

Recently, Jingdong dashangchao announced that it would integrate and upgrade the business of Houda and other businesses, and launch the “Jingdong whole city shopping” business. By cooperating with Jingdong home strategy, it can provide consumers with a brand-new home shopping experience, including supermarket convenience, fresh fruit, mobile phone digital, medicine delivery, car maintenance, beauty and skin care, clothing, shoes and bags, etc. < / P > < p > as early as June this year, Taobao app launched the “hour reach” service. When consumers search for specific products, they can find the surrounding areas and realize minute level distribution of the same products. Suning improves its service through Suning stores, Su Xiansheng, Suning supermarket and Carrefour China. It also puts forward the “1-hour scene life circle”, relying on “Suning seconds” to realize real-time “home” service. < / P > < p > at 8:00 a.m. on October 23, the iPhone 12 series was officially launched. At 8:00 a.m. on the 23rd, the delivery brother of platforms such as hungry man and dada started delivery on time, and consumers got the new machine quickly. It is reported that it takes only 10 minutes for the fastest delivery to consumers. < / P > < p > “I didn’t bring makeup remover when I was on business, so I placed an order online, and it was delivered in less than an hour.” Zhou Xiaojia, a consumer living in Chongqing. Previously, she bought many products such as facial mask, lipstick, data line and so on through online platform. < / P > < p > on November 22, the reporter opened Taobao’s “taoxianda” to see that many commodities, including seasonal fruits, fresh vegetables, beauty and personal care, maternal and infant department stores, health care and other commodities, can achieve “one hour delivery”. Jingdong can also realize the instant delivery of supermarket convenience, fresh fruit, mobile phone digital, flower cake, medicine delivery, car maintenance, milk and dairy products, cosmetics and skin care, clothing, shoes and bags, outdoor sports and other aspects of instant distribution. < / P > < p > at present, the average delivery time of JD in one hour has been shortened to 36 minutes. If you order a mobile phone and order a takeaway at the same time, the mobile phone may come faster than the take out. < p > < p > on May 19, Alibaba announced the establishment of a city wide retail business group. Its business mainly includes tmall supermarket, private brand, Shangchao, meilemao, etc. Sixteen days later, on June 4, Taobao announced the launch of “hour reach” service in Beijing, Shanghai, Guangzhou, Shenzhen and 16 cities in China, including Chengdu, Hangzhou and Wuhan. < / P > < p > recently, Jingdong launched the “Jingdong whole city shopping” business, providing consumers with a brand-new home shopping experience, including supermarket convenience, fresh fruit, mobile phone digital, medicine delivery, car maintenance, beauty care, clothing, shoes and bags, etc. < / P > < p > the relevant data shows that during the double 11.11 period, the number of users using the one-stop trade in service in JD increased by 442% year-on-year, and the number of users using one-hour service to purchase the machine increased by 400%. < p > < p > according to Ali, more and more cities are forming a one hour new life circle, and the hourly service of tmall supermarket, taoxianda, hungry Mo and meow street has covered 1000 cities. < p > < p > Suning also put forward the retail concept of “1-hour scene life circle” last year, improving the layout through Suning stores, Su Xiansheng, Suning supermarket, Carrefour China, and relying on “Suning seconds” to realize instant “home” service. On May 19 this year, meituan distribution announced the upgrading of the open distribution platform. In addition, the track also has Ding Dong to buy vegetables, daily excellent fresh, orange heart optimization and so on. In an interview with the reporter, Zhuang Shuai, an expert in the retail e-commerce industry and founder of Bailian consulting, pointed out that there are three reasons why the city’s retail business attracts many enterprises. < / P > < p > “first, local life has been strengthened under the influence of the epidemic, and the proportion has increased very high; second, the cost of intra city distribution is lower than that of cross city distribution, and the major giants are facing great cost pressure, profit pressure and growth pressure, so they start to grab the retail business in the same city. In addition, retail sales in the same city contain a lot of fresh products, while the degree of Internet application of fresh products is relatively low, and there is still a lot of room for growth. ” He said. Cui Lili, executive director of the E-commerce Research Institute of Shanghai University of Finance and economics, told upstream news Chongqing Business Daily that the growth anxiety is hidden behind the Internet enterprises’ rush to the same city retail business. “Online growth costs are high, business models are relatively mature, and growth space is limited,” she told reporters. Therefore, the current focus is on how to cover multiple scenarios of users. Home service is an obvious field with high frequency and rigid demand. There is market space, and the platform’s supply chain operation capability can also perform well. ” < p > < p > at present, intra city retail can be roughly divided into four categories. The first is the home mode, including hungry Mo, meituan, etc. The second is the front warehouse mode, including Ding Dong to buy vegetables, daily excellent fresh, etc. The third is the community group buying mode, including Didi’s orange heart optimization. The fourth is the mode of community stores, including Suning shops. Zhuang Shuai believes that there are opportunities for these models, and several modes may coexist in the future. “To do retail business in the same city, for the Internet giants, the ability to operate and manage locally is a test. In essence, it is the competition of localized supply chain.” If the quality of the above three items of service can not be achieved by Cuili, the quality of its products and the ability to provide such services will affect the competitiveness of the customers Skip to content