Oculus: the rapid development of enterprise VR market, emerging three new trends

Oculus launched the independent software vendor / independent software vendor project at oc6 conference in 2019, and the team set two goals for it: helping enterprises find commercial VR applications; helping VR solution providers establish contact with enterprise customers.

oculus said that after a year, more than 600 qualified independent software suppliers had joined the program and they were excited about the progress made so far. The team said that the enterprise VR market is developing rapidly and showing a new trend. It is believed that oculus ISV ecosystem is promoting this momentum.

with the growth of commercial VR application demand, enterprises are realizing the value of cooperation with ISV. Compared with a year ago, enterprises began to explore more deeply how virtual reality technology can help them achieve their business goals, and they have more specific ideas on the requirements of ISV partners. Therefore, three trends begin to emerge:

1. VR use cases are constantly developing: the first batch of enterprises using VR tend to focus on training use cases. Hilton has created an immersive empathy training program for its employees, while Nestle prina is training its sales staff on the factory production process. But now, as more and more employees start to work from home, companies are working with ISVs to develop applications that enhance remote collaboration and productivity. For example, Ford designers are using gravity sketch VR to create 3D car designs in virtual spaces, while spatial is helping employees of Mattel, PricewaterhouseCoopers and Pfizer to connect remotely through 3D avatars and other VR collaborators.

2. Most ISVs are moving vertically: as ISVs begin to acquire expertise in specific vertical areas, they are building businesses around the markets in question. For example, with their own medical expertise, ossovr and nanome of oculus ISV have established a thriving business in the healthcare market.

3. More and more ISVs are transiting from customized solutions to ready-made solutions: as ISVs engage with a variety of customers, they find it promising to create scalable, ready-made VR applications that can meet the needs of many different enterprises. For example, after creating customized VR solutions for the insurance and other vertical industries, talespin now offers an immersive VR training program to help business leaders cope with crisis and uncertainty.

oculus provides ISVs with tools to transform into the corporate market, including introducing the needs and expectations of corporate customers so that you can have a more productive dialogue with potential customers. The team is also creating an ISV catalog that will increase your exposure, an evaluation project to help you accelerate the pilot and proof of concept, and a collaborative sales project to help you successfully deploy applications to customers. In addition, the company provides technical expertise and two-way feedback channels so that you always have a voice in the community.

the oculus project is open to ISVs with the following qualifications: 1. Design, develop and sell innovative enterprise applications; 2. Its application aims to improve productivity, learning efficiency, enhance collaboration and / or remote work through oculus VR head display; 3. At least one VR application has been implemented for a fortune 2000 company. For more information about oculus ISV project, please click on this page and see the successful cases of ISV helping enterprise customers achieve success. American companies begin to give up R & D: who should pay for corporate research?

Author: zmhuaxia