“One card” is over a billion? The company was “destroyed”, luxury cars were sold, and the founder disappeared

With the popularity of smart phones, people’s lifestyle has also changed a lot. In the past, the most important function of mobile phones for us was to make calls and send messages. If we could listen to a song, it would be more perfect. Now all functions of smart phones can be realized, making calls and receiving information seem to have become secondary. < / P > < p > it is precisely because of the growing demand of the masses for smart phones that various emerging brands are emerging in the market. However, domestic smart phones are more well-known brands such as Xiaomi, Huawei, oppo and vivo. In fact, in addition to these brands, another brand has also occupied a place in the market in recent years. < p > < p > with the slogan specially created for business people, Jinli is also one of the most popular mobile phone brands in the market. However, until now, there is no news of Jinli in the market, not only because it fails to keep up with the trend of smart phones, but the most fundamental reason is that the founders “destroyed” the brand they built. In terms of the highlight time of Jinli, it was mainly from 2003 to 2007. At that time, Jinli was the only domestic mobile phone that could match Samsung and Nokia. At that time, Jinli’s position in the hearts of Chinese people was almost the same as that of Huawei. At its peak, Jinli’s annual sales volume reached 80 million units. At that time, mobile phones were not so popular as now. It can be seen that Jinli still has a certain position in the market. < / P > < p > as a potential domestic mobile phone brand, why has it been “collapsed” step by step? In addition to not keeping up with the trend of the times, there is also the founder Liu Lirong’s gambling, which is also a key factor in the fall of Jinli. Although before 2007, Jinli has been very popular in the market, but with the progress of the times, the market gradually began to appear smart phones. However, Jinli has always insisted on its original positioning and is unwilling to change. Since 2017, the market share originally belonged to Jinli has been gradually divided by other mobile phone brands. In the first three quarters of 2018, the sales volume of Jinli was less than 5 million units, and Jinli went bankrupt in December 2018. Gionee mobile phone’s official website was unable to open in April 2019, and cannot do without Liu Lirong’s big gamble. Previously, it was reported that Liu Lirong lost tens of billions because of his “one card”. In this regard, he himself clarified that he only lost more than one billion yuan, not more than 10 billion yuan. But Liu Lirong’s situation, ten bet nine lose is not wrong. < p > < p > in fact, these are not the most important. What is shocking is that Liu Lirong himself admitted that he had misappropriated funds from Jinli in order to be able to repay the debt. As for the specific number, no one knows, because of his gambling embezzlement, also doomed to Jinli finally “destroyed” in his hands. By the end of 2018, Jinli had been burdened with 10 billion debts. < p > < p > in order to repay these debts, several luxury cars owned by Liu Lirong were auctioned. However, compared with the arrears, the prices of these luxury car auctions simply do not play a practical role. Due to the inability to repay the debt, once the “dark horse” in the field of mobile phones also collapsed, it can be said that a good hand was broken. Liu Lirong started his own business from nothing to make Jinli a domestic mobile phone giant. Only he knew how much effort he had made. < / P > < p > could have enjoyed the fruits of the victory. After all, according to the signs of Jinli in the market before, it is still very promising to be in the forefront of domestic mobile phones. However, because of the gambling “destroyed” themselves, and also “destroyed” the enterprises that had been hard established, they gradually disappeared in the market. Some people say that Liu Lirong’s gambling not only harms Jinli, but also “spoils” the hard work of Jinli suppliers. In the case of not paying off the supplier’s payment, the company has been “declared” bankrupt, and the supplier’s funds are “floating in the water”. Even if the rights can be recovered later, how much money can be obtained has become unknown. Science Discovery