Only apple in the world dares to do so! IPhone 12, or 64GB?

The so-called “all-out cancellation of Foxconn’s production during the National Day holiday” is called “the cancellation of the so-called short-term factory production” It can be seen that there is no iPhone 12 that appeared in September as usual in previous years. < / P > < p > combined with different informants and information sources, the possibility that the iPhone 12 series will be officially released after the National Day holiday in October is high, and when it can be purchased is no longer the biggest mystery. With the iPhone clearly divided into different grades of product lines, storage space has also begun to change, not as linear as in the past. This time, the news is mainly from Jon Prosser, who used to be a source of accurate prediction. However, in view of the jokes he made before this autumn’s press conference, don’t take his information as true for the time being. If Apple thought it over and over and finally made changes before the launch, it would not be impossible in terms of the company’s consistent style. < / P > < p > the iPhone 12 series may not end up with this name, and other sources have verified this claim, or will remove the mini suffix according to market preference. There is no dispute that the iPhone 12 series has inherited the iPhone XR’s mid end positioning, with the appearance of a new iPhone with advanced performance and low price, and the price is expected to be reduced to RMB 5000 yuan. < / P > < p > it’s 2020. The storage space of the new iPhone still starts from 64GB, which has lasted for several years. This information has been put on the hot search list of social platforms. Apple’s “unchanging” is just the appearance of the discussion. What really makes the storage space issue ferment is the growing demand for storage space. < / P > < p > Yes, a considerable number of IOS device users have reported that the 64GB storage space, which seemed to be quite sufficient at the beginning, is now on the verge of being insufficient. It is necessary to use a larger capacity memory chip to alleviate the storage anxiety which may be more difficult than the endurance anxiety. < / P > < p > in the traditional cognition, games are the content that can occupy the most storage space. More and more fine game art resources and audio resources make the volume of mobile games increase day by day. In the game content scale gradually catch up, the gap between the performance of the screen is shortened today, mobile games need no less space than computer games. < / P > < p > for example, a large number of high-precision art resources have been removed before landing on the mobile terminal, but they still occupy nearly 7GB of space after the IOS device is installed. Mobile games have been online for some time, and there are no exceptions. For those who have been in the forefront of the list for a long time, the space required for the latest IOS version is 5GB and 4GB respectively. General applications other than games have also seen a substantial increase in volume. A large number of UI materials and animation effects directly fatten the “body” of mobile phone applications, and super apps that integrate a large number of businesses have also begun to appear, and the volume has become the volume of several applications. The volume of application ontology has expanded from tens of MB just a few years ago to hundreds of MB. < / P > < p > What’s more, the data generated in use, for example, the most vivid case – the chatting records that often count GB or even tens of GB, not only instant messaging applications have room for optimization, but also point to a problem that must be faced: the storage space of mobile phones must be for the future, otherwise it will be filled with data such as cache. < / P > < p > information flow preview pictures and short videos that can be swiped can be deleted without worry, and they have no meaning of permanent retention. However, the text, pictures, videos and other information in chat records are different, which may represent important memories of life. Although there were similar problems in the desktop era, the volume of audio and video files was limited at that time, and the mechanical hard disk provided enough space for a long time. < / P > < p > there is also the volume of audio and video files expanding with the start of the mobile phone image arms race. If you want to save high-quality content, you have to accept the fact that you have to take up more space. Even if the heif format efficient storage mode is introduced, the volume of all the files will not be blocked, such as chat records, which will grow with the year, and there must always be space reserved for the future. < p > < p > the app cilp light application brought by Apple has brought a seemingly effective Prospect: the application volume has been greatly reduced, and users will not have to save too much data locally even if they use it. However, this is only a part of the avoidance problem. To use the full function, you have to install the complete application. It is the same thing to unload the infrequent application function. It can solve the temporary dilemma, but it can cure the symptoms but not the root cause. < / P > < p > obviously, it is a problem that can be solved by increasing storage space. Why is apple reluctant to do so? Using simple logic to infer, large capacity should be the selling point to promote iPhone sales, and low capacity will persuade consumers. < / P > < p > as mentioned above, the iPhone 12 series must inherit the positioning of iPhone 11, have the most advanced performance of the same period, and the price will not be as unattainable as the “10000 yuan iPhone”. Apple has made a number of trade-offs in building its mid tier iPhone, such as using LCD screens instead of much higher priced OLEDs, and scaling instead of telephoto to reduce the number of cameras. < / P > < p > with the development of smart phone market, only absolute high-end products are far from enough. Apple needs to be able to pull down the price of products to attract more consumers. IPhone XR and subsequent iPhone 11 have completed this task well. It’s not so strange that the iPhone 12 series has to slash the storage space because of the volume of these products and the profit margin. < / P > < p > the iPad 8, which just appeared in the autumn launch, has implemented this strategy. The minimum configuration version only has 32GB of storage, and iqiyi and online classes alone can use 7788. On the contrary, the ipad Mini 5 with A12 chip started with 64GB storage, but the price advantage brought by storage is obvious: the iPad 8 with a larger circle is nearly 500 yuan cheaper than the ipad Mini 5. < / P > < p > the practice of using small capacity storage to drive down the price of iPhones has been existed for a long time. A few months after the launch of the iPhone 4S, Apple launched an 8GB version under the original minimum 16GB storage, which was nicknamed “beggar’s version” by users because of the extreme reduction in configuration. This feature has gradually continued among mid tier iPhones in the past dynasties. < / P > < p > at that time, the “beggar version” also had to face the situation of insufficient storage, but the digital content at that time did not take up too much space, and the contradiction was not so prominent. The top mobile game is only 1GB after installation; the main battlefield of instant messaging is on the computer, and the mobile phone has not yet carried the mission of keeping records; the clearest photos taken can meet the needs of hundreds of KB. It’s all nostalgic. < / P > < p > now it’s different. The storage space of “beggar’s Edition” has increased eight times from 8GB to 64GB, but the pressure of data storage has increased by more than eight times. Apple has also changed its mind. Instead of compressing storage space on its flagship products, Apple has separated its mid tier product line and, together with the lower positioned iPhone se, provides consumers with entry-level iPhones with lower price than before. < / P > < p > we have a new logic: the “beggar’s version” allows users to use the iPhone at a lower cost, but changes the phone more quickly when the storage space is completely exhausted. At this time, users have been attracted by the ecology of Apple’s own content and application system. Under the limitation of the cost of changing platforms, they will be more likely to buy a new iPhone with large storage space, and the average frequency of Apple users to change phones has increased. < / P > < p > as a result, although the lower price of iPhone makes users feel that they are not using it well enough, the overall sales volume is expected to increase, and Apple will make more profits than in the past. < / P > < p > you may be able to delete infrequently used data, you may be able to actively use cloud backup, or you may be able to make a cameo of your computer in the warehouse, but you can’t avoid the inherent defects of the built-in storage of your mobile phone. As long as you want to be able to participate in social activities such as games for the first time and preserve the traces of social activities for a long time, you must accept the contradiction between space and data. < / P > < p > we have no intention to oppose or belittle the purchase of low configuration products. No one will hate cheap products with outstanding advantages. The reason why iPhone 12 may be the start of 64GB storage is precisely aimed at such psychology. But before purchasing, we can think about how much space should be reserved for the whole life cycle of the mobile phone to prevent “insufficient storage space” to the maximum extent. Science Discovery

Author: zmhuaxia