Oppo also joined the TV force, hiding behind the screen is the smart home ambition?

“The starting point of mobile phone enterprises to make TV is similar to that of home appliance enterprises. However, there are not many successful cases of home appliance enterprises in making mobile phones. Now we can only say that they occupy a position, and oppo may not want much market share.” Yan Yan, a person in the household appliance industry, said. After Xiaomi and Huawei extended their tentacles to the living room screen, mobile phone manufacturer oppo recently launched smart TV S1 and began to enter the TV industry. Some market voices said that oppo’s move is likely to steal the entrance of a smart home. So, is it a good time for oppo to enter the board in the context of falling volume and price in the TV industry? What’s the killer of it? What’s more, is smart home just a TV screen to pry? < / P > < p > there are Xiaomi and Huawei in front of us. Both of them have “housekeeping skills”. The smart TV S1 recently released by oppo is equipped with a 65 inch 4K level qled quantum dot screen, 5.1.2 channels, 18 speakers and 85 Watt Audio configuration. The screen supplier of oppo smart TV is csot; the manufacturer is TPV. It should be said that oppo’s TV closely follows the trend of large screen, intelligent, high-definition and interactive industry. Oppo is not the first mobile phone manufacturer to make TV. In August 2019, Huawei glory “smart screen” was released. At that time, Zhao Ming, President of glory, said that the smart screen was not only a video and entertainment center for families, but also an information sharing center, a control management center and a device interaction center. “It will be the new center of the family, bringing the family back into the living room.” Earlier in 2013, Xiaomi entered the television industry. Five years later, Xiaomi TV won a good share of the domestic market. I don’t know if the achievements of Xiaomi TV and the bright future depicted by Huawei’s “smart screen” have enticed oppo, who has also begun to plan its own smart home. In October 2019, oppo began to develop a TV system. “In future life, it is difficult for a single device to meet the demands of a certain type of users, and seamless and interconnected device experience will be a major trend. However, it is very difficult for a manufacturer to unite them to provide users with a seamless and interconnected device experience. Therefore, we are still in the period of exploration, and we need to build the core entrance equipment to build an experience of the integration of all things. ” Huang Shunming, general manager of the intelligent large screen product center of oppo emerging mobile terminal division, introduced. “Huang Shunming, general manager of oppo TV, is from Hisense. In the era of intelligence, it is necessary to get through the small screen and large screen. Oppo has accumulated a certain number of users when making mobile phones. It is a choice sooner or later to make a large screen. Xiaomi and Huawei are the same ideas. ” Jiang He, a TV industry worker, said. However, industry insiders are also worried about mobile phone manufacturers entering the TV business. Jiang He believes that TV is a durable consumer goods, with high technology content, high product quality requirements, and needs brand accumulation. It’s not like a mobile phone. “Oppo is a marketing driven enterprise. It has no advantages in making TV. Oppo has no TV factory of its own, only one product and no smart home ecological chain. Unlike Xiaomi, which has a smart home ecological chain, Huawei has core technology advantages. ” Home appliance industry analyst Liang Zhenpeng thinks. Ding Shao general, an analyst of home appliance industry, also believes that compared with Huawei and Xiaomi, oppo lacks obvious differentiation advantages in terms of brand, technology and ecology. Whether it is TV track or mobile phone circuit, oppo has a long way to catch up. There is a way to make money? The TV industry has seen both the quantity and the price fall. “I am very interested in the oppo press conference, because I am an oppo mobile phone user, and the TV speaker is made by Dana. But when you go to the store, it’s a lot worse than expected. ” Insiders of a color TV company said that the new brand of TV still needs to wait and see, after all, there is no experience. “They are all Internet of things, industrial chain layout, not the main business.” An objective situation, now entering the Bureau of television industry, business to bear a lot of pressure. According to Ovi cloud, in the third quarter of 2020, China’s color TV market sold 9.9 million sets, a year-on-year decrease of 6.4%, and a sales volume of 26.1 billion yuan, a year-on-year decrease of 7.4%. After the growth in June, both volume and price fell from July to September in a row, and the market fell into the second downward cycle this year after the epidemic. “At present, China’s television industry is facing three major dilemmas; the sluggish demand is affected by the diversion of mobile devices; the vicious competition is affected by the long-term price war; the dilemma of product innovation is that the new display technology has not yet achieved a large-scale breakthrough.” Jie Meijuan, research director of Aowei cloud’s black power business unit, has analyzed. Major TV companies are also struggling. In 2019, Konka Group’s color TV business revenue was 8.766 billion yuan, accounting for 15.90% of the total revenue, with a year-on-year decrease of 11.39%. Similarly, due to the loss of color TV products, the performance of Changhong in Sichuan Province also declined. The business income of TV business reached 11.13 billion yuan, a year-on-year decrease of 16.1%. Skyworth Group’s multimedia business, including color TV business, had a turnover of 21.505 billion yuan, down 13.3% year-on-year. Hisense’s video TV business revenue was 29.383 billion yuan, a year-on-year decrease of 3.54%. Due to the impact of the epidemic this year, the performance data can not reflect the actual situation, but the profitability of the industry is poor. “The gross profit margin of the TV industry is relatively low, which is around 15%. The gross profit margin of refrigerators, washing machines, air conditioners and other products is around 25%. The gross profit margin of the kitchen electricity industry is higher, more than 45%. The TV industry has invested a lot in marketing. ” A home appliance industry personage introduced. < / P > < p > there is still a long way to go for smart home interconnection. “The future is the era of smart home, and oppo’s TV is also a place for future development.” Yan Yan, a person in the household appliance industry, said. Beijing News shell financial reporter noted that oppo mobile phone launched a smart home application, which can control household appliances. As early as 2019, oppo began to promote smart home interconnection with Alibaba. “The main purpose of mobile phone enterprises to do TV is to lay out smart home. Smart home has two core screens, small screen is smart phone, big screen is TV. The large screen in the living room is the core display hub of smart home Home appliance industry analyst Liang Zhenpeng thinks. Smart home this cake, covet many. Many home appliance enterprises have set up mobile phone business. In 2001, TCL took the lead in carrying the banner of entering the mobile phone business, and then Konka, Haier, Changhong, Hisense, etc. also entered. From functional machines to smart phones, in the upgrading of mobile phone categories, the household appliance enterprises in the mobile phone industry have changed again and again. A number of industry analysts said that the early layout of mobile phone business by home appliance enterprises was to make a difference in smart home. “Smart home is not only TV and mobile phone, but also white electricity, kitchen electricity, intelligent audio, etc According to Jiang He, a TV industry practitioner, oppo does not have an ecological chain foundation. What’s more, independent intelligent systems are needed to connect intelligent devices. “Only mobile phones and TVs are still thousands of miles away from the ecology. In addition to interconnection and information security, smart home needs investment.” Liang Zhenpeng, an analyst of home appliance industry, believes that “it is difficult for mobile phone enterprises to succeed in TV production. There is no TV factory or upstream screen factory. Although Xiaomi has gained a certain market share, the price is to seize the market by relying on low prices. This is not the future development trend of the color TV industry. In the future, the color TV industry will either rely on the evolution of smart TV software or the iteration of display screen. ” “Smart home furnishings are all in the layout. Internet enterprises, home appliances enterprises and mobile phone enterprises are all competing for this market. However, it is still difficult for various products to get through. The interconnection of smart home has a long way to go, which is determined by their own interests, and it is difficult for enterprises to let go.” Yan Yan. In the era of Internet, great changes have taken place in the TV industry. In 2013, LETV and Xiaomi launched Internet TV products one after another. Soon after, storm, popularity and pptv entered the Bureau and strangled. Now there are few survivors. At the same time, traditional TV enterprises have also layout Internet TV, to intelligent, Internet closer. TCL’s Thunderbird, Changhong’s hongrubik’s cube, Skyworth’s Kukai, Konka’s easquare and Hisense’s Jujia are constantly building their own smart TV content operation platforms. After Huawei launched the glory screen, TV enterprises began the evolution of intelligent, large screen, high-definition and social. Konka, Skyworth, Changhong, Hisense, TCL and other enterprises have also launched large screen, intelligent, ultra high definition products, and are also doing their best to occupy the living room economy. Peng Jianfeng, Deputy Secretary General of China electronic video industry association, once said that the new display technology is developing with artificial intelligence, Internet of things, 5g, 4K / 8K ultra high definition technology, and the attribute of TV is changing. In the era of IOT, TV will manage all home devices online 24 hours a day. “The living room economy will not be the only one. In the future, traditional color TV enterprises will be the main industry, supplemented by Huawei, Xiaomi and other enterprises, and all parties will jointly build the smart TV industry. In the future, we have to rely on the innovation of traditional color TV enterprises in the field of display technology Home appliance industry analyst Liang Zhenpeng thinks. Zhao Zexiao, editor of shell finance reporter Chen Weicheng of Beijing News= https://twhosting.com/category/science-discovery/ target=_ blank>Science Discovery

Author: zmhuaxia