PK musk, catch up with jobs, can cook become a God by making cars?

Apple car, Apple’s first electric car originally planned to launch in 2023-2025, has recently been exposed by the media that it is expected to be advanced to the third quarter of 2021. As soon as Apple’s car making news came out, Tesla’s share price immediately fell 6.49% on the same day, and its market value evaporated $42.7 billion, about 280 billion yuan. < / P > < p > car building is a new growth curve that apple can see right now, especially when the growth of smartphone market is peaking. It’s also a great opportunity for cook to prove himself. Even if he led apple from $400 billion to $2 trillion, nine years after taking over jobs, doubts about cook still exist. For cook, what the outside world calls “other people’s children” is Tesla CEO Elon & middot; musk. < / P > < p > the best candidate for jobs’ successor has been voted for by Elon & middot; musk. Even Steve wozniax, a former close friend of jobs and co-founder of apple, said in an interview in 2015 that musk was “the most able person in the world to fill the vacancy left by jobs”. < / P > < p > because they can turn their foresight into real products that change people’s lives. Now, apple car gives cook a chance to make the same dream come true. < / P > < p > in the six years when Apple wavered over whether to build a complete vehicle or a system, Tesla gradually grew into a giant in the field of electric vehicles, becoming the world’s largest auto company with a market value of more than $600 billion. < / P > < p > after learning the latest rumors about Apple’s car making, Tesla CEO musk remembered his old grudge, “in the darkest days of the model 3 project, I tried to find Tim & middot; cook to discuss the possibility of Apple’s acquisition of Tesla. He refused to attend the meeting. < / P > < p > in fact, the rumor that Apple should buy Tesla has been heard many times. As early as 2013, when cook was in charge of apple for two years, facing the falling stock price and continuous losses of Tesla, external shareholders suggested that “Apple should buy Tesla”. < / P > < p > judging from Apple’s acquisition history, this is a company that is not keen on large-scale M & A. So far, Apple’s biggest acquisition is the $3 billion acquisition of beats headphones in 2014. < / P > < p > it’s not that Apple doesn’t like acquisitions. Cook once disclosed in an interview in 2017 that “we will acquire a company about every two weeks”, but Apple has always pursued a talent based acquisition strategy. < / P > < p > the direct reason for refusing to meet musk and not considering the acquisition of Tesla may also be what cook wants jobs to do, which can happen again under his own leadership of apple. Apple has redefined mobile phones. When that wave gradually subsides, Apple needs to set off a new wave, which is to redefine cars. < / P > < p > considering his age, even if he successfully accepted Apple’s extension invitation, cook will be only two years behind the normal retirement age set by the US Social Security Bureau in 2025. Apple car is cook’s last chance to catch up with jobs. < / P > < p > whether it’s the iPod that came out in 2001, the iPhone that came out in 2007, or the iPad that came out in 2010, apple is not a pioneer in any category. However, under the leadership of Steve Jobs, Apple has always been able to redefine its products: through new permutations and combinations, it has integrated the most advanced technology, and then transformed into Apple products with outstanding experience, completed the market harvest, and become No.1 in the field of subdivided products. < / P > < p > at the iPhone launch in 2007, Steve Jobs said: “today I’m going to launch three products: a large screen iPod supporting multi touch, an epoch-making mobile phone and a subversive Internet communication device.”. < / P > < p > Time magazine calls the iPhone “invention of the year 2007”. By 2020, more than 1.8 billion iPhones have been sold worldwide, boosting apple to become the world’s most valuable listed technology company. < / P > < p > Professor Christensen of Harvard Business School has put forward two core concepts – “continuous innovation” and “disruptive innovation”. < / P > < p > the typical feature of disruptive innovation is that it leads to fundamental changes in the competitive basis of the product market through the arrangement and combination of technologies, just like people who do not abide by the “rules of the game”. As mentioned in an earlier article in the alphabet, cook has to face the fact that even though he has become the helmsman of the company, people still can’t forget jobs and pick on him as the new CEO. < / P > < p > doubters do not deny cook’s achievements in the past nine years, but they care that apple under cook’s leadership is breaking away from jobs’s original innovative spirit and geek temperament and becoming a more utilitarian and pure commercial enterprise. < / P > < p > judging from the acceleration of Apple’s car building, in the final stage of Apple’s career, cook is obviously not only satisfied with being defined as the greatest achiever in history. If he has the hope of replicating an “Apple miracle” and becoming another jobs, why not try? < / P > < p > in 2014, the automotive paradigm change swept the world, and the automotive industry entered the era of cross-border innovation, cook made a decision within Apple: to start the electric vehicle development project, code named “project Titan”. < / P > < p > Apple’s car building project was exposed for the first time in such an unexpected way. It has opened up the mystery of Apple’s car making. < / P > < p > cook’s original goal was to create a completely subversive product like the Mac and iPhone: driverless smart car. In an interview in 2015, cook talked about the topic of automobile for the first time, saying that “the electric vehicle industry is at the critical point of great change”. < / P > < p > Apple paid 1.5 times as much as Tesla in this year, which even attracted Musk’s ridicule, saying that “apple can only recruit people we don’t want. We call apple” Tesla’s grave “. If you can’t work at Tesla, go to apple. I’m not kidding. < / P > < p > in fact, Tesla is also digging people from apple. As of 2015, Tesla has poached more than 150 people from apple, according to media reports such as Google, Reuters and so on. < p > < p > the market value of Tesla’s new energy companies has soared more than US $600 billion in 2020, and the market value of new energy companies has soared three times in 2020. < / P > < p > including Huawei, Alibaba and Baidu, the second wave of car building wave set off by giants is rapidly accelerating the smart electric vehicle market, and apple has to speed up to catch up. < / P > < p > according to the media in Taiwan, in order to make apple car appear in the third quarter of next year, Apple has issued stock orders to Taiwan auto parts manufacturers, such as heta, FTU, Heqin and Futian, in accordance with the practice of starting to urge iPhone stock from parts, and listed them in the first wave of supply chain. < / P > < p > for the coming 2020, the global intelligent electric vehicle industry will usher in a concentrated outbreak: Tesla’s market value soars to more than $600 billion, surpassing the total market value of the world’s five best-selling automobile manufacturing groups, and is listed in the S & P 500 index; Weilai’s market value suddenly exceeds $60 billion, Xiaopeng’s market value once exceeds Baidu’s, and the ideal is close to $30 billion. < / P > < p > as early as 2009, Huawei, which competes with apple in the smartphone market, has already transferred its staff to research and develop related automobile business. After 2014, Huawei’s Internet of vehicles business was established, and related R & D began to speed up. < / P > < p > in May 2019, Huawei officially established Bu, a smart car solution, and released Hi, a full stack smart car solution brand. In November this year, Huawei began to build CHN brand with Changan Automobile and Ningde times. < / P > < p > Bu Wang Jun, Huawei’s smart car solution, once commented that smart cars are “four wheels plus mobile phones”, and Xu Zhijun, Huawei’s rotating chairman, said frankly, “we can do everything Tesla can do now.”. < / P > < p > however, Huawei has now chosen restraint, and Ren Zhengfei has made a final decision and vowed to “not build a car for three years” at a time when the internal car building and non car building are wavering. < / P > < p > Xiaomi was also reported to build a car in early December, saying that it would cooperate with BYD to build “the first car for young people” – Qingyue S1, which costs 84999 yuan, and was later denied by the official. < / P > < p > even Baidu, which has always been determined to be the “Android” in the automotive industry, has recently frequently revealed rumors of car making, including cooperation with Geely Automobile and GAC group, and cooperation with Weima automobile. Although Baidu has not yet commented, capital markets have expressed their support with concrete actions. Baidu’s market value rose by more than $10 billion in the past week, reaching a new high in nearly 20 months and returning to more than $60 billion. < / P > < p > the car building plan has been advanced, and cook hopes that through apple car, apple can avoid wasting and even miss the opportunity window of giant car building. In 2020, cook led the apple team to TSMC to discuss the joint development of autonomous driving chips. Meanwhile, after the retirement of Bob Mansfield, former head of Apple’s car building project, cook appointed a new head of automatic driving department, and John janandriya, an AI veteran who joined apple from Google in 2018, was fully responsible for the follow-up development. < / P > < p > in the seven years since the launch of the “Titan plan” and the launch of the intelligent electric vehicle project in 2014, Apple’s car building has experienced the tangle and swing of building the whole car, making the system and rebuilding the whole car. < / P > < p > jobs considered the possibility of building a car long before the iPhone was released. Later development proved that jobs focused on the smartphone iPhone. < / P > < p > the first exposure of Apple car details began in early 2015. In February 2015, apple rented trucks appeared on the streets of Northern California with multiple cameras on the roof. Thus, the mystery of Apple’s car making was revealed. < / P > < p > Apple’s goal is to design an electric minivan, not a passenger car for individuals. Apple called the product “replacing and destroying Detroit” internally, and named the project team Titan. < / P > < p > as the first person in charge of Apple’s car building project, cook gave zadsky many “privileges”, such as authorizing to dig people from other projects, and allowing more than 1000 people. At the most, the number of employees of the project exceeded 5000. < / P > < p > during this period, Apple executives such as cook met with top auto supply chain manufacturers such as Magna & middot; Steyr, hoping to build cars together. < / P > < p > in July 2015, cook personally took a group of senior executives to Germany to visit BMW, and once considered the cooperation between the two sides, taking BMW I3 as the prototype to test automatic driving. < / P > < p > but there are differences within apple on the direction of car development. At the 2016 financial report conference, cook responded that “apple does focus on the research of automatic driving technology, but there are many fields of technology realization, and the car is only one of them.”. < / P > < p > due to internal differences, zadsky announced his withdrawal from Titan project in January 2016. In July 2016, cook recalled former Apple executive Mansfield to lead a new electric vehicle team. < p > < p > after Mansfield took over, he restarted Titan project, laid off more than 200 engineers and cleaned up the company

Author: zmhuaxia