Practical skills of e-commerce operation budget cost and total store expenses of tmall

These are the problems that must be considered as operators or investors. According to the long-term investment plan, we can’t take a picture of others’ miracles or glories to do e-commerce. < / P > < p > what is the purpose of opening a store? To make money and create more profits and value, so we must make a detailed overview of tmall’s operating cost budget in the early stage. < / P > < p > the increase of turnover is the exploration of the open source of stores, and the cost and expense are the discussion on the aspect of reducing expenditure. With the maximization effect of open source and the reasonable control of throttling, the sustainable operation can be achieved only when the two coexist. < / P > < p > to open a shop and do business, if we want to gain considerable profits, we have to do two things, that is, to increase the customer flow of the store, that is, to maximize the open source of the shop, to improve the high popularity of the store, so as to increase the turnover, < / P > < p > on the other hand, we should reasonably control the source of products, the logistics and distribution of goods and the human cost expenditure In principle, the cost of product expenditure is reduced. The combination of store open source display and internal cost resource control, the rest is that we need profit. < / P > < p > businesses in tmall must pay security deposit, which is mainly used to ensure that businesses operate in accordance with tmall’s rules, and pay liquidated damages to tmall and consumers in accordance with relevant rules and regulations in case of violations. < / P > < p > the renewal business must pay the deposit of the next year within the time required for renewal in the current year; the new signing business should pay the deposit of the current year in one time when the application for settlement is approved. According to the nature of the store, the deposit is as follows:

2, the franchise store that operates special commodities that have not applied for registered trademarks in Chinese mainland is 150 thousand yuan;

3, Tmall operates large category " book audio and video " and the way of margin collection is: flagship store, exclusive store 50 thousand yuan, exclusive store 100 thousand yuan;

7, Tmall business category " For the first class category of automobiles and accessories, the deposit is RMB 100000. < / P > < p > when the margin is insufficient, the merchant needs to make up the balance within 15 days, and tmall will supervise the shop until it is made up. < / P > < p > businesses in tmall must pay an annual fee. The annual fee amount is divided into 30000 yuan or 60000 yuan according to the first level category. See Figure 1-4 for the corresponding annual fee standards of each level 1 category: < / P > < p > the annual fee of XX for renewed merchants shall be paid in one time before December 26, XX; the annual fee of XX year shall be paid in one time by the newly signed businesses when they apply for settlement and obtain approval. < / P > < p > in order to encourage businesses to improve service quality and expand business scale, tmall will return the annual technical service fee to the merchants conditionally. According to the store score and annual sales volume, the proportion of return is 50% and 100%. The specific criteria are as follows: < / P > < p > 1. During the agreement period, the average DSR is no less than 4.6 points; < / P > < p > 2. The annual sales amount corresponding to the annual amount of technical service fee and the return proportion of each file are reached. The annual sales volume refers to the sum of the orders with the status of & quot; successful & quot; within the validity period of the agreement. The amount does not include freight, nor does it include the amount of failed transactions due to rights protection, after-sales and other reasons. 2. Inform the other party to terminate the agreement according to the agreement. According to the actual operation period, the annual fee of the whole year shall be returned to the natural month, and the annual fee shall be calculated according to the actual operation period. < / P > < p > 3. If the starting time of the agreement between the merchant and tmall is within XX years, the annual fee of the current month will be exempted in the first month of the settlement, and the annual sales amount of the annual return fee will be accumulated from the first day of the store opening; if the validity period of the agreement between the merchant and tmall goes beyond a natural year, the sales of non XX years are not included in the annual sales. < / P > < p > 5. For the category of & quot; new / used car & quot; and the annual technical service fee shall be subject to the execution signed by the merchant. < / P > < p > the sales volume of non XX year is the order amount of & quot; transaction success & quot; status, which is not in XX natural year. < / P > < p > in the case of plateau, the annual fee shall be paid according to the category with the highest amount; however, the actual settlement shall be returned according to the standard corresponding to the category with the largest proportion of transaction volume from the settlement date to the settlement date. < / P > < p > businesses operating in tmall need to pay technical service fees according to a certain percentage of their sales. Please refer to the technical service fee rate standard of tmall for details. < / P > < p > the so-called hard operation cost refers to the cost of one-time or stable fixed amount of hardware or back-end software required in the operation of Taobao e-commerce stores. Such as office rent, office computer, office furniture, network equipment and printer, air conditioning equipment, software services, office water and electricity, office consumables, shooting and production costs, packaging costs, gifts and other hardware acquisition costs, as shown in Figure 1-5: < / P > < p > there are four mainstream promotion modes: CPC (pay per click), CPM, CPT, CPS, as shown in Figure 1-6. < / P > < p > ① through train: search bidding mode, each product can be set with 20 keywords, and the seller can freely price for each bidding word, and pay according to the actual number of hits. < / P > < p > ② drilling and Exhibition: the advertising space sold by bidding according to the traffic flow is displayed from high to low according to the bidding price. Sellers can set directional display according to the three dimensions of groups, visitors and interest points. < / P > < p > ③ Taobao customer: the promotion mode of billing by transaction, Taobao customer only needs to obtain the commodity code from the promotion zone of Taobao customer, and any buyer can get the commission paid by the seller after completing the purchase through Taobao customer promotion. < / P > < p > 6) Taobao: minimum guarantee fee = registered goods value * 20% * category charge rate; real time deduction of technical service fee = cumulative amount of confirmed receipt by consumers * category charge rate. < / P > < p > ① the work of a store manager: equivalent to the operation director and the general manager of the e-commerce store, specifically responsible for the overall planning and team management of the e-commerce store. The monthly salary is about 6000, the minimum payment of the five insurances is more than 7200, the annual total award is more than 3000 + and the minimum expenditure of one store manager per year is 82200 yuan; < / P > < p > ② 2 design work: one is responsible for taking photos and photographing details Page design: one is responsible for beautification, processing and finishing. The monthly salary is about 4000. The minimum payment for the five insurances is more than 7200. Two people are in 14400. The annual total award is more than 1000 +, The minimum expenditure of two design staff is 112400 yuan per year. < / P > < p > ③ 1 copywriting work: equivalent to the assistant and Secretary of the operation director and store manager, which can be temporarily unnecessary in the early stage. The store needs to be added when the breakthrough period is in charge of the story compilation of the product details page, the extension of brand stories, the promotion words of various store advertising slogans and micro blog and wechat For the operation of soft text publicity and we media platform, the monthly salary is about 3000, the minimum payment of five insurance is more than 7200, the annual total award is more than 1000 +, and the minimum expenditure of one copywriter per year is 44200 yuan; < / P > < p > ④ two operation tasks: one is responsible for the paid promotion + cost-effective activities of through train drilling exhibition, the examination and registration of tmall promotion activities, the negotiation and cooperation of third-party activities, and the expansion of channel resources The other is responsible for collecting and refining the daily operation data of the store, summarizing the research and analysis of the data of each link in the store, optimizing the product titles regularly, and summarizing the calculation results of the store data. The monthly salary is about 5000, the minimum payment of the five insurances is more than 7200, two people are in 14400, and the annual total award is more than 1500 +, The minimum expenditure of two operation staff is 137400 yuan per year. < / P > < p > ⑤ four customer service jobs: one supervisor coordinates the customer service work of all e-commerce stores, handles the communication and cooperation ability of customer service, coordinates the after-sales delivery and other service work of all stores, and the other three customers take over the inquiry and consultation of daily customer service, and assist other daily operation related work of the store Auxiliary work, monthly salary is about 2500, the minimum payment of five insurance is more than 7200, 4 people are 28800, annual total award is more than, 1000 + and 4 people are 4000 +; the minimum expenditure of four customer service staff is 152800 yuan per year. < / P > < p > 6) the work of two warehouse management: distribution, printing, packing and delivery, the monthly salary is about 2500, the minimum payment of five insurance is more than 7200, and the annual total award is more than 14400, Over 1000 +, The minimum expenditure of two warehouse management staff is 76400 yuan per year. < / P > < p > ⑦ one office worker is an office secretary, who is responsible for the recruitment of office document management, office cleaning and other sanitation. It can not be considered in the early stage, but stable recruitment in the later stage. The monthly salary is about 2800, the minimum payment of five insurance is more than 7200, the annual total award is more than 1000 yuan, and one office worker per year is the most The low cost is 41800 yuan; < / P > < p > 8) 1 financial work: responsible for the payment of cashier salary and other financial work of e-commerce stores, with a monthly salary of about 3200, the minimum payment of the five insurances is more than 7200, the annual total award is more than 1000 + and the minimum expenditure of one financial staff per year is 44700 yuan. < / P > < p > as shown in Figure 1-8, we purchased 14 computers, 14 office desks and chairs, network equipment, printers, 2 air conditioners required by the office, and fragmentary office decoration. < / P > < p > ① computer expenses: apportion expenses according to 3-year depreciation, each computer cost is 2500 yuan, total 14 sets, total 35000 yuan, annual apportioned depreciation cost = 11667 yuan; < / P > < p > ② office desk and chair expenses: apportion expenses according to 3-year depreciation, each computer cost is 500 yuan, total 14 pieces, total 75000 yuan, annual apportioned depreciation cost = 2333 yuan; < / P > < p > ③ network equipment and printer infrastructure Construction cost: apportion the expenses according to 3-year depreciation, the cost is 3000 yuan, the total is 3000 yuan, the annual apportioned depreciation cost is 1000 yuan; < / P > < p > ④ air conditioning cost: the cost of each air conditioner is 5000 yuan, the total of 2 sets is 10000 yuan, and the annual apportioned depreciation cost is 2000 yuan; < / P > < p > 5) other miscellaneous expenses Decoration Expenses: the expenses are apportioned according to 5-year depreciation, and the cost is 20000 yuan Software service: learn the advanced data management or CRM software of e-commerce, and the minimum configuration is 10000 years, with an average of 833 yuan per month. 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Author: zmhuaxia