Q2 mobile phone loyalty ranking: Xiaomi third, Huawei anti surpass apple, Meizu bottom!

With the advent of the 5g era, everyone’s enthusiasm for changing phones has been ignited. In addition, apple and Huawei have begun to fight a price war, which has greatly lowered the average price of high-end mobile phones. IPhone 11 has also become the best-selling smartphone in the past year, but Huawei still ranks first in domestic sales! In the impression of most people, iPhone is undoubtedly the most powerful and reliable smartphone with the most reliable technology. With the support of excellent IOS platform, iPhone has once become the mobile phone brand with the highest value preservation rate and the highest user loyalty. But with Huawei launching 5g mobile phones, Apple’s dominance has been broken. < p > < p > from the latest statistics, Q2 mobile phone loyalty ranking in 2020: Xiaomi third, Huawei surpasses apple, Meizu is at the bottom! The third-party data research platform released the mobile phone replacement report in the second quarter of 2020 in China, which also gives the relationship between the mobile phone retention rate and the outflow and inflow rate of major brands. Huawei’s mobile phone user retention rate has increased significantly. Compared with Q1 in 2020, its user loyalty has increased from about 45% to nearly 54%, surpassing apple in brand loyalty for the first time! Huawei’s mate30 and P40 series are positioned as high-end products, and their positioning is benchmarking iPhone 11 series. Now that Huawei’s high-end market has taken a share, Apple’s high-end market loyalty is expected to decline! < / P > < p > from the perspective of data, only Huawei users have a replacement retention rate of more than 50% among the top ten mainstream mobile phone brands, followed by apple, Xiaomi and vivo. When the glory performance of Huawei’s sub brands is mediocre, the user retention rate has been around 20%. The fluctuation in the past few quarters is not big, and it is not as good as Xiaomi mobile phone! The most obvious growth rate of Yijia mobile phones has increased from less than 10% to 20% in Q1 of 2020. It seems that Yijia mobile phones are small in number, but their user loyalty is very high. It is determined that one plus 8t will be released next month. Xiaomi mobile phone is ranked third, the past quarter is also an obvious growth! < / P > < p > as the leading offline mobile phones in China, vivo and oppo mobile phones are in a bad situation. After the 5g era, the outflow rate of users is obvious, and the mobile phone retention rate has declined. Among them, the number of outgoing users of oppo is more than twice that of the inflow, and the market share is also declining. If you look at the data carefully, you will find that the retention rate of Apple’s mobile phones has declined rapidly for three consecutive quarters. The main reason is that it has not launched a dual-mode 5g mobile phone, and high-end users have begun to switch to 5g Huawei mate series products, but it is still the first choice for many fruit powders. 42.0% of users still choose apple when they change their phones. The iPhone 12 of dual-mode 5g network will be released soon, and its market share is expected to be further improved by then! It’s a pity that Meizu mobile phone, which was able to compete with Xiaomi Huawei in the past, is now at the bottom of the mobile phone retention rate ranking, and its user loyalty is not even as good as that of Samsung mobile phone. Meizu’s 17 Pro Series products are not performing well. In addition, major manufacturers have begun to fight price wars. Meizu, which has no advantage in the supply chain, can’t finally lower the cost of mobile phones. As a result, the medium and high-end models are gradually losing their power. Even if the highly praised flyme system has no technical advantages, it’s no wonder that people are starting to move out of Meizu mobile phones and change to other brands! The above is the latest mobile phone loyalty ranking, do you agree with this ranking? Straight screen S20! Samsung Galaxy S20 Fe exposure: 1Hz high brush + snapdragon 865

Author: zmhuaxia