1. The Internet advertising market was affected by the epidemic in the first quarter, and showed a “V” trend with the improvement and development of Q2 epidemic, and the year-on-year growth rate was further improved < / P > < p > 2. From the perspective of advertising industry, video and short video advertising are still important advertising channels for major brands, among which the concentration of advertisers in short video industry is further improved < / P > < p > 2 For example, today’s new headline advertising, short video tiktok, magnetic stickers, red packets, egg and other new advertising forms, to help advertisers increase exposure channels. < / P > < p > objectives of variety show + live broadcast: 1) traffic superposition; 2) entertainment upgrade to increase the content form of current user preference; 3) enhance the opportunity of brand realization, etc. < / P > < p > the advantages of official KOL are low cost, controllable promotion and gradual release of value under the promotion of brand socialized marketing. According to the media preference of the official KOL audience, selecting the appropriate media can reach the target audience efficiently. < / P > < p > microblog, QQ and iqiyi are selected as examples for media launch, which can cover 87.7% of the target audience group of baicaowei, and QQ has faster coverage efficiency for baicaowei audience group. American companies begin to give up R & D: who should pay for corporate research?