Quick review “one click Close” should become app advertising standard

Some app ads, such as psoriasis on mobile phones, can’t get rid of. Recently, the Shanghai Municipal Consumer Protection Commission issued a report. The report points out that app advertising “can’t be turned off”, personalized advertising recommendation “can’t be selected” and other problems are more prominent, and some app ads still have problems such as illegal access to user information and unauthorized downloading of new apps. < / P > < p > from ignorance at the beginning, to disgust when repeated, to struggle with wisdom and courage, and finally to numbness when unable to struggle, this may be the mental journey of most people when facing app advertising. Why can’t app ads be closed? It’s about the free Internet business model. Most of the current apps are provided to users for free, and most consumers are used to this kind of free use. But there is no free lunch in the world, so it’s natural to insert ads in apps. After all, apps need to be profitable to survive. < / P > < p > to be sure, there are reasons why app advertising can’t be closed, but it’s not an excuse for “hard to close”. According to the advertising law, “if an advertisement is sent by means of electronic information, the true identity and contact information of the sender shall be clearly stated, and the way of refusing to continue receiving shall be provided to the receiver.” For advertising, you can push, I can also return. That’s fair play. However, some businesses mistakenly believe that “watching ads” is the obligation of users after they enjoy the service for free. In order to maximize the benefits, some app developers provide precise push advertising, and a large number of APP advertising backstage also adopts the bidding transaction mode. However, this kind of delivery mode based on the premise of obtaining a large amount of users’ information is easy to “step over the boundary”. It may not only deceive and mislead users, but also be suspected of infringing personal privacy and face legal risks. < / P > < p > in fact, app, user and Advertiser are interdependent and contain each other. Users need services provided by app, app needs users to win ads, and ads need app to deliver to users. In contrast, users seem to be “tripartite confrontation” with app and advertisers, but in fact they are the weaker party. If either party of the latter takes too much, it may lead to imbalance. As a result, users’ rights and interests will only be damaged, and eventually the mutually beneficial triangle relationship will be destroyed. < / P > < p > therefore, as proposed in the draft personal information protection law, users can be provided with portraits and advertisements, but they have the right to know, control and delete. In short, in the face of data collection and advertising push, users should have the right to say “no”. App advertising should become standard when it is closed with one click. Skip to content