Redmi’s “three swordsmen” win 1000 yuan mobile phone market

T since the dual brand strategy, Hongmi has been stabilizing the price performance market of Xiaomi, and the recently launched redmi note9 series is a typical example. < p > < p > as a thousand yuan machine launched by Xiaomi at the end of the year, the sales volume of redmi note9 series exceeded 300000 on the first day. In the first year of 5g, Xiaomi launched this new 4G 1000 yuan machine, which not only won consumers, but also attracted more attention from the industry. < / P > < p > in the second-hand market, which pays more attention to cost performance, the transaction volume of Xiaomi mobile phone is gradually rising. According to the Q3 mobile phone market data of zhuanzhuanzhuan group, Xiaomi mobile phone is the mobile phone manufacturer with the highest growth rate in the second-hand market in this quarter. < / P > < p > at the beginning of December, the three swordsmen of redmi note 9 series had a good start on the first day of official sales, and the sales easily exceeded 300000. On the technical level, redmi note 9 series “decentralizes” the configuration of high-end models such as high-speed screen and 100 million pixels to 1000 yuan machines, which vividly interprets the cost performance and reflects Xiaomi’s attention to the low-end market. < / P > < p > this is not surprising. After all, the obvious increase of Xiaomi’s overall shipment volume in the third quarter contributed to more than half of the low-end market. According to canalys, the cumulative sales volume of Hongmi note 8 series has reached 40 million. < / P > < p > the market of basic red rice is stabilized, and Xiaomi’s revenue data is naturally bright. According to the third quarter financial report released by Xiaomi, its total revenue reached 72.16 billion yuan, up 34.5% year on year. The adjusted net profit reached 4.1 billion yuan, up 18.9% year on year. < / P > < p > as the core growth source of Xiaomi mobile phone, the low-end market also makes Xiaomi’s market share rise rapidly and return to the third position in the world after six years. < / P > < p > canalys data shows that Xiaomi has surpassed apple with 13.5% market share and become the third largest manufacturer in the world. In addition, under the overall downward trend of the global smartphone market, Xiaomi’s shipment increased by 45% year-on-year, making it the only mobile phone manufacturer in the top four to rise sharply against the trend. < / P > < p > in the second-hand market, the trading volume of Xiaomi mobile phone also rose significantly. According to the Q3 mobile phone market data of zhuanzhuanzhuan group, the trading volume of Xiaomi mobile phone in the second-hand market increased by 28.73% on a month on month basis, and the growth rate was the highest among all brands. < / P > < p > although Xiaomi wants to divide the high-end market and the middle and low-end market through the dual brand strategy, it seems that the “cost performance” label of Xiaomi has been deeply rooted in the hearts of the people. < / P > < p > whether it’s 4G or 5g models, users value high cost performance, which can’t be ignored. Analysts from Zhuanzhuan group’s data analysis department said that in fact, buying Xiaomi mobile phones in Zhuanzhuan strict selection stores is more economical. < / P > < p > for example, Xiaomi 10, as a high-end flagship launched this year, is not only equipped with the snapdragon 865 processor, but also equipped with 4780 MAH Battery + wireless charging; its 100 million pixel rear camera is the best in the same price. < / P > < p > redmi K30 Pro is also a good choice for low-end models. Equipped with a Qualcomm snapdragon 865 processor, you don’t have to worry about the insufficient performance; the mobile phone is equipped with a rear four camera, with a main camera of 64 million pixels, which has a very good photo taking ability; the 4700 Ma battery supports 33 watts fast charging, which is enough for daily use; in addition, the 3.5mm headphone interface is reserved, which is also very friendly to the headphone party. < / P > < p > the price advantage of the two mobile phones is also very obvious, both of which are about 3000 yuan. Among them, the price of 95 new Xiaomi 10 with 8 + 256gb memory is 3000 yuan during the period of turning to yanxuan store, and the price of 99 new redmi K30 pro with the same memory is only 2660 yuan. < / P > < p > in addition, the second-hand mobile phones sold by strict selection are subject to professional quality inspection, and enjoy 7-day no reason return and 1-year quality assurance service, which not only saves money, but also is more assured. Science Discovery

Author: zmhuaxia