Sales plummeted 21%. What did apple do wrong?

Editor’s note: for a long time, Apple’s arrogance and its own profits complement each other. In the era of jobs, users can still pay for the creativity of genius, while in the era of cook, only business can be discussed! When there is no emotion and sincerity, Apple’s financial report also went wrong, with iPhone sales of $26.4 billion in the fourth quarter, down 21% year-on-year. After the iPhone 12 is released, it is also facing signs of overturning, which is likely to continue to affect iPhone sales. Will Apple return to the sincerity of the iPhone 11 era? < / P > < p > in fact, in the fourth quarter’s financial report, we can find that Apple’s sales were indeed in trouble. The fourth quarter revenue was 64.7 billion US dollars, of which iPhone sales were 26.4 billion US dollars, a year-on-year decrease of 21%. Of course, this data can not explain too many problems. After all, the fourth quarter sales did not include the iPhone 12, so the next two quarters’ financial reports can better illustrate the current problems of the iPhone. < / P > < p > but we can also analyze the dilemma apple is facing from the past financial reports. On the one hand, Android products continue to be radical; on the other hand, users have experienced serious aesthetic fatigue for iPhone. After all, since iphone12, iPhone series products have not changed their ID for four years, which can be connected in the early era of smart phones Yes, but now, on a full screen track, Android is better than apple. < / P > < p > at the same time, the past 4G version of the iPhone is no longer appealing, so in the fourth quarter before September, iPhone sales will have more problems. As for the iPhone 12, I’m afraid it is Apple’s last straw! < / P > < p > iPhone 12 has become another hot but controversial product in the history of iPhone. Apple has also demonstrated its brand influence and competitiveness on this product. It is a product that has not changed much because it becomes so popular with 5g. This is something Android can’t understand. < / P > < p > but even if the iPhone 12 is faced with color endurance and 5g rollover, it still faces the pursuit of some users. This is really incredible, but does it also show that iPhone is the only one in the mobile phone industry? Relevant data research institutions are also more optimistic about the sales of iPhone 12 series, and Apple’s share price may even rise again as a result! < / P > < p > but as far as the current situation is concerned, the iPhone 12 series can’t get rid of Android in fluency, especially when browsing vertical news. This is a huge crisis for apple. The reason why iPhone series can sell better and more expensive than Android is precisely represented by IOS Apple’s ecology and the ultimate fluency, but in Android constantly complement their own shortcomings, and from the hardware breakthrough, Apple has no advantage in fluency! < / P > < p > in fact, the experience of Android flagship products in the past two years is absolutely as good as that of iPhone. Especially after adding high screen swipe, the Android flagship products can achieve a better smooth experience than the iPhone with a refresh rate of only 90hz. At the game level, the Android experience will be further improved. After all, the refresh rate of some flagship products can reach 120Hz, let alone IPhone and hang up! < / P > < p > this year, the iPhone 12 has cancelled the attached headphones and chargers, which is called “environmental protection”. However, in fact, the LCD screen can achieve the maximum environmental protection. After all, OLED screen not only consumes more resources, but also has hundreds of times more pollution capacity than LCD screen. Therefore, Apple might as well directly indicate that in order to save costs and make money for accessories, we are puzzled that in the eyes of extreme fruit powder, any action of apple is sacrosanct, and not to send charger and headset is also Apple’s conscience, not to mention that Apple’s products this year seem to have been reduced year on year! However, for apple, it has made more than 60% of the profits in the market, and this figure could reach 73% two years ago. Apple’s consideration of cost is much more than that of fruit powder! In the past two years, due to the strong rise of Android, the era of iPhone at a glance has gone forever. We have chosen to reduce the dimension of iPhone, such as iPhone XR, iPhone 11 and today’s iPhone 12. But let the cost and profit must be taken back from another aspect, such as no charger and headset! < / P > < p > the profit margin of just one airpods Pro is higher than that of Xiaomi. In fact, Apple’s accessories business is a thankless and flattering thing. I’m afraid that this year’s iPhone charger will make a lot of money. < / P > < p > for arrogant apple, in fact, feedback, public opinion and so on have no power. Only when the sales volume goes wrong, it seems that Apple will rethink some problems. For example, the rollover of the iPhone XS series has brought the widely acclaimed iPhone 11 series. Continue Readinggather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?