Should lululemon worry about peloton’s push for new products and lower prices?

On September 8, 2020, peloton, a listed family fitness company in the United States, released a series of new devices, including a treadmill tread + for $4295 and a new bike bike + for $2495. Meanwhile, peloton lowered the price of the old bike to $1895 from $2245. Peloton’s shares rose 9% in early trading. The reason for peloton’s frequent actions lies in the fact that under the epidemic situation, users’ home-based fitness habits have gradually developed. In the latest quarter, peloton’s sales rose 66% year-on-year to $524.6 billion. < / P > < p > it is worth mentioning that peloton lowered the price of the old bike to $1895, which is close to mirror’s price of $1495. < / P > < p > mirror was recently acquired by lululemon for us $500 million. It is believed that lululemon values mirror’s “attributes” of home fitness. With peloton pushing new products and reducing prices, mirror’s home fitness market may be squeezed. Therefore, it is believed that peloton’s series of operations may be one of the reasons for lululemon’s share price decline. However, objectively speaking, the total annual revenue of mirror products is about 150 million US dollars, accounting for less than 4% of lululemon’s total revenue, which remains to be seen. Continue ReadingXiaomi new machine real machine exposure center dig hole screen design or high color thousand yuan machine

Author: zmhuaxia