Smart screen up, smart TV down, glory pull out the turning point of the industry

Today, we have basically completed the iteration from traditional TV to smart TV. All TVs sold in shopping malls today are basically smart TVs. They have certain storage capacity and support on-demand function. They can be integrated with some VOD platforms to provide various VOD services. However, is VOD the only opportunity and future for smart TV? If we regard the traditional TV as TV 1.0 and the smart TV supporting on-demand function as TV 2.0, where is TV 3.0 and which direction will it develop? Facing the future, there are many aspects that can be explored and studied. However, it is necessary to do a good job in quality, use materials solidly, let consumers worry less, have a good experience, and seldom go to repair points for quality problems. These are the basis for any product and the core competitiveness of TV now and even in the future. < / P > < p > recently, the industry has made live broadcast of several smart TVs, such as glory smart screen x1, millet TV 5 pro, redmi x55, etc. through the comparison of these products, we can see the manufacturers’ pursuit and improvement in quality. < / P > < p > in this respect, the glory smart screen X1 is representative. Recently, glory held a live broadcast of the dismantling of the glory smart screen x1. Through the detailed disassembly and in-depth explanation by the product manager of the glory smart screen, more users can understand what the quality of the large screen benchmark should be. < / P > < p > the shell material has higher flame retardant grade V0, the interface adopts gold plating scheme with higher corrosion resistance, the design of four layer PCB board and optical film material is reasonable From the introduction of the product manager, we can see that glory has worked hard in many details. < / P > < p > as an electronic equipment with a service life of 8-9 years, manufacturers in the industry attach great importance to reliability, but it is still very rare to stack materials at the same price like glory. Secondly, it is worth noting that the product manager also shared the voice cavity design patent of glory smart screen X1 and the intelligent production line behind it. < / P > < p > on the one hand, it is self-developed technical ability, on the other hand, it is the level of industrialization of product manufacturing. The former reflects the strong R & D strength and ability to create differentiated products, while the latter proves the control strength and delivery efficiency of glory industrial manufacturing. < / P > < p > although it has just entered the large screen industry, with the support of long-standing technical strength and supporting industrial chain, the glory smart screen can quickly gain a foothold in the Red Sea TV market and break through against the trend. In the past 618, the glory smart screen X1 series has won ten titles, breaking four records and breaking Xiaomi’s leading position in the field of smart TV. < / P > < p > self research and quality are the key to the success of smart screen x1, and also the first step towards the future of large screen products. The future here not only refers to the product form or scene service, but also refers to the trend orientation of the large screen market. < / P > < p > the TV market has always been a red sea, with long product replacement time, incremental market changing into stock market, and competition among manufacturers is constantly upgrading. In recent years, many manufacturers have actively chosen the strategy of going out to sea to ease the pressure on the market. However, in the face of the domestic market with falling volume and volume, most of them are still at a loss. The reason is that the market environment of low quality and low price and the homogeneous products hinder the release of user demand. In this regard, many industry experts call for high-end transformation to boost consumer demand. This is not unreasonable. In fact, in an environment of declining overall sales, the share of high-end TV market is on the rise. However, if we only understand the high-end from the perspective of display technology and positioning, it is too narrow to ignore the real demand release point. < / P > < p > the appearance of the glory smart screen X1 brings a new perspective, that is, to decentralize high-end experience, eliminate inferior products with technology bonus, and let entry-level products experience track change and speed up;. < / P > < p > unlike Xiaomi TV and other manufacturers, which subsidize hardware through advertising, and then lower the price, the glory smart screen X1 directly chooses to upgrade the experience and make a better experience at the same price. Honghu 818 smart chip is a good example. It has many advantages, such as professional architecture design, leading image algorithm, supporting MEMC, 4K & 8K decoding and integrating Huawei histen sound optimization technology. Its actual performance and experience are all ahead of Xiaomi and redmi, but the terminal price is equal to the latter, which is a dimension reduction blow. < p > < p > according to the product manager of glory smart screen, Hisilicon has accumulated many years of technology, and began to prepare TV chips as early as 2004. In 2014, the first 4K TV chip was launched. In 2018, Hisilicon’s 4K chip shipment volume exceeded 10 million, and the domestic market share exceeded 50%. This does not include Huawei’s accumulation in the field of encoding and decoding standards such as hevc and AVS. It can be imagined that the chip advantage of glory smart screen X1 is. < / P > < p > it seems that glory entering the big screen industry is just a cross-border breaking circle of Internet brands, but from behind, we can outline the complete industry layout from upstream supply chain to downstream terminal manufacturing. < / P > < p > in this technical background, the five standards of large screen proposed by glory will be beneficial to the industry and consumers. Under the “catfish effect” brought by glory, the industry manufacturers must make changes. < / P > < p > since the glory of smart screen dismantling, the large screen industry has ushered in a turning point in the future, the advent of a high quality price ratio era. As an Internet brand, it is not unjust for Xiaomi to lose to glory. However, if Xiaomi is still immersed in stimulating sales with low price and low quality, it will be difficult for Xiaomi to establish a quality image when the consumer demand changes and the user’s mind changes. < / P > < p > not only abandons the era of low quality and low price, but also refers to a brand-new large screen ecology. Since the release of glory smart screen last year, various smart screen categories have emerged in endlessly, such as Skyworth’s Panther smart screen and TCL smart screen. < / P > < p > in the future development path of large screen, TV, as a large indoor screen, only acts as a video player, which is far from enough for users to like. Today’s TV power on rate has been greatly reduced. In order to pull back users and bring TV into the 3.0 era, manufacturers must break through the thinking of smart TV and introduce a new thinking of smart screen. < / P > < p > the basic definition of smart TV is still TV or player. It just adds on-demand content to the traditional live TV content. In addition, there is no such thing. It is still very difficult and impossible for such a smart TV to improve the user’s power on rate and let users use it more frequently and like it more. < / P > < p > and the direction of TV 3.0 is ecological interconnection, which is not only another upgrade of the player, but also the integration and interworking of player, display platform, monitor and social platform, so as to jointly expand the service scope and application scenarios. This requires manufacturers to have more capabilities and stronger hardware design. < / P > < p > a simple example: during the epidemic period, video conference is an important part of work communication. Besides mobile phones and computers, large TV screen has better audio and visual ability, and of course, it can also be an important choice for video conference. However, up to now, we will find that smart TV is rarely used as a video conference application, because if we really want to use TV for video conference, it is difficult to be competent for the working environment such as video conference for its external expansibility, application support ability, chip processing capacity and storage capacity of traditional TV. What’s more, video conference needs good video and sound interaction function, that is, not only to release the video and sound, but also to do well in traditional TV. We also need to record the video and record the sound and transmit it to each other. This ability is not available in traditional TV. < / P > < p > secondly, ordinary cameras with millions of pixels can’t provide a clearer video, let alone the camera can follow the host’s face tracking function after the host moves. There is no microphone array for sound. Multiple microphones are used to provide better sound effect, showing different directions and angles. In short, smart TV 2.0 is just stuck in the player market, while smart screen has brought TV to intelligent social networking, intelligent management, intelligent control and other fields. This is the future and opportunity. < / P > < p > for TV products, we have been asking whether there is a future. I believe there will be a future. If it is just a player, it has no future, but if it is a platform for social interaction, entertainment, management and control, and even work, it will certainly have a bright future. gather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?