Smart watch finally finds a way to survive

Smart phone industry has been difficult to make users feel fresh, under screen fingerprint, hole digging screen, pop-up camera, folding screen These seemingly tall and cool features will soon make people lose interest. Even Apple’s iPhone also makes onlookers lose confidence in their pursuit. The peak of smart phones is over. While the popularity of mobile phones is disappearing, another force is emerging, that is, all kinds of commodities with digital and intelligent features, especially the performance of smart watches. < p > < p > according to IDC data, the global wearable device shipment volume in 2019 will reach 335.5 million units, with a year-on-year increase of 95%. Among them, the annual shipment of smart watches in 2019 was 92.4 million, an increase of 22.7% compared with 75.2 million last year. < / P > < p > the shipment of smart watches even exceeds that of smart bracelets. Smart bracelet is the first product to be sought after by the outside world in the intelligent hardware industry. As early as 2011, jawbone and fibit released the first generation of smart Bracelet products. By 2013 and 2014, the entire intelligent hardware industry began to explode. There were hundreds of smart Bracelet products in circulation in the market, with average prices ranging from tens of yuan to hundreds of yuan. < / P > < p > the outbreak time of smart watch is later than that of smart bracelet, but now the momentum of smart watch is far more than that of smart bracelet. Why can smart watch stand out from many strange and strange intelligent hardware products and become the trend of the industry? What are the driving forces behind this? And why are consumers increasingly embracing smart watches? < / P > < p > looking back on the past failure experience of smart bracelet, it is easy to find that there are two main reasons: one is the “chicken ribs” of the product itself; the other is that the smart bracelet can never be used independently from the mobile phone. In fact, smart watches have stepped into the pit of smart bracelets, especially in the relationship with smart phones. < / P > < p > in the early days of the smart watch, some hardware manufacturers regarded the smart watch as a “small” smart phone. They had all the functions of the mobile phone, such as making phone calls, sending wechat, setting the alarm clock, listening to music, voice assistant, etc. in order to take into account the characteristics of the watch, hardware manufacturers also launched personalized dial, watch strap, etc. < / P > < p > although the functions of smart watch are very complete, a core problem has not been solved in the early stage of smart watch, that is, it is either a chicken rib “toy” or an enemy of mobile phone. < p > < p > according to the financial report, Apple’s total revenue from wearable devices, home devices and accessories in 2019 was $27.184 billion. Apple did not separately release the revenue and sales data of Apple watch, but from the data of third-party statistical agencies, the sales volume of Apple watch is still very amazing. Among them, in 2017 alone, apple watch shipped 17.7 million units, accounting for 53.01% of the total global smart watch shipment. According to the Research Report of strategy analytics, the total global shipment of Apple watch in 2019 will reach 30.7 million pieces, even exceeding the total shipment volume of Swiss watch companies. < / P > < p > the sharp increase in sales of Apple watch is largely related to its accurate positioning. Although the previous generations of Apple watch products have a close relationship with mobile phones, with the development of the industry, apple watch and mobile phones have become increasingly distant. < / P > < p > since 2018, ESIM card has become popular in the communication industry. ESIM card is an electronic SIM card. Users do not need to insert a physical SIM card. In this way, smart watches can independently use the corresponding network services, thus completing more functions suitable for smart watches. In addition, virtual SIM cards can also keep smart watch products in their original small size. < / P > < p > at the WWDC conference held on June 4, 2019, apple ushered in a revolutionary change. Apple specially released the independent system iPad OS for iPad. At the same time, Apple also brought a new watch OS 6 for Apple watch, which supports independent app store, so that users can independently install and manage applications on Apple watch without relying on iPhone. < / P > < p > the independent ESIM card and the independent OS system make the smart watch no longer a chicken rib “toy”, and the smart watch has more development possibilities rather than replacing mobile phones. When the hostile relationship disappears, the way of smart watch will open up. < / P > < p > the price of smart watches is not low. The price of Apple watch is more than 2000 yuan, the price of Samsung Galaxy watch is close to 2000 yuan, and the price of Xiaomi, huami, 360 and other smart watches in China is nearly 1000 yuan. However, this does not prevent smart watches from being loved by more and more people. The main reason is that smart watches have found a suitable use scenario – health. The slogan on Apple’s official website for the new smart watch is “healthy future, wear it now.”. < p > < p > in mid September, Apple was originally the most popular annual press conference. However, Apple’s autumn conference did not release the expected new iPhone 12 series, but only brought iPad air 4 and iPad 8, as well as apple watch series 6 and apple watch se. Many fruit fans were slightly disappointed. < / P > < p > although the iPhone 12 has not been released, this conference is not without highlights, especially the apple watch series 6, which has added the blood oxygen saturation detection function for the first time. Previously, the apple watch also supports ECG functions, sleep monitoring and exercise monitoring functions. < / P > < p > recently, Apple has also been exposed to a new patent, and Apple may add a sustainable blood pressure monitoring function to the future Apple watch. < / P > < p > blood oxygen, blood pressure, electrocardiogram, these three data are of great value for the office workers suffering from related diseases or sub-health, which is likely to save the lives of users. Under continuous digital detection, users can also make timely adjustments to their own health conditions. < / P > < p > for users, “small” smart phones are almost unattractive, and the cool dial, watch strap, wechat, alarm clock and other functions are difficult to “go out of the circle”, while the health function is enough to attract the attention of all people, especially the young and middle-aged groups. On the one hand, they have enough consumption power. On the other hand, with the growth of young people, the young and middle-aged groups are becoming more and more popular Physical health problems also began to show, blood oxygen, blood pressure, electrocardiogram, sleep data can help young people better maintain a healthy state. According to IDC data, China’s wearable device market will ship 99.24 million units in 2019, up 37.1% year on year. Nearly 30 million watches were shipped, and the adult watch market exceeded 10 million, with a year-on-year increase of 58.2%, the highest growth rate in three years. In 2019, the top five wearable device manufacturers in China are Xiaomi, Huawei, apple, Bubugao and Qihoo 360. < / P > < p > interestingly, despite the rapid growth of wearable devices by apple, Huawei and Xiaomi, the Internet giants such as ATT, which have always been radical, have not entered this market substantially. I think there are two reasons why the technology giants have not vigorously promoted the field of wearable devices: < / P > < p > first, Internet giants have failed in their attempts in the field of mobile phones. The giant’s advantage lies in the software side, while the mobile phone involves not only the hardware itself, but also the upstream and downstream of various industrial chains, such as screen, battery, processor, etc. only in terms of operating system and software. The value that Internet companies can provide is very limited. Unless a new mobile operating system is built, the giant’s mobile phone offices will fail. < p > < p > Second, the giants are too busy. The giants have begun to penetrate into various fields, and these fields are the “territory” of others, from the hottest live broadcasting, e-commerce and games to For class B office applications, then travel services, community shopping, artificial intelligence, etc., every company is facing the impact of new competitors. Compared with the hardware field with uncertain future, the giants want to keep their current “territory”. < / P > < p > it has to be said that Apple’s ability of integration and innovation is indeed very strong. Apple is not the first manufacturer to make smart watches. However, after Apple launched Apple watch, the market’s acceptance of smart watches has greatly improved. Moreover, the high price of Apple has given other hardware manufacturers an opportunity to survive. Other hardware manufacturers can also launch technologies similar to Apple watch, such as blood oxygen monitoring, ECG monitoring, exercise data recording, etc., which are not exclusive patents of apple. < / P > < p > the advantage of other hardware manufacturers lies in the price. The price of smart watches made by Huawei and Xiaomi is much lower than that of Apple watch. So, for users who want to buy smart watches but are too expensive, smart watches from Huawei and Xiaomi are a very good choice. Under the stimulation of price factors, Huawei and Xiaomi can surpass Apple watch in sales. Iqoo5 series debut strength interpretation of “120 super full mark flagship”