Suning Carrefour 818 joins hands with Nestle to meet consumers’ one-stop shopping needs

Affected by the epidemic situation, 2020 will become a year to accelerate industry reshuffle and promote channel reform. The epidemic situation has a profound impact on consumers’ shopping habits and consumption intention. As consumers pay more and more attention to healthy and safe diet, meeting consumers’ consumption needs in different situations has become the focus of enterprises’ own development and cross-border cooperation. Recently, Rashid Qureshi, chairman and CEO of Nestle Greater China, a global food giant, led the heads of all product lines to visit Carrefour headquarters in Suning, and held a strategic cooperation meeting with Suning Carrefour CEO Tian Rui and his team. The two sides held talks on Q4 and the strategic cooperation plan for the next fiscal year. Guided by consumer demand, the two sides conducted in-depth discussions on digital marketing, product upgrading, multi-channel construction and member operation. According to Tian Rui, CEO of Suning Carrefour, Carrefour and Nestle should adhere to the principle of “customer first” and actively explore how to meet consumers’ one-stop shopping needs under the new situation. Carrefour will explore more cooperation modes and incremental space on the basis of online and offline Omni channel, multi scene and comprehensive enabling Nestle, such as store iteration, data opening and sharing, etc. < / P > < p > at the product level, “with the aggravation of China’s aging population and the enhancement of adult health care awareness, the market scale of health care and nutrition products for the middle-aged and the elderly is growing explosively. Carrefour, as one of the main consumption scenes of the adult population, is the key for Nestle to seize the advantage in the blue ocean of health and nutrition food market for the elderly. The two sides can provide consumers with high-quality nutrition solutions through product alliance and cross category commodity combination, so as to help the middle-aged and elderly to start a better and healthier life. “. Said Rashid Qureshi, Nestle’s chairman and chief executive officer of Greater China. < / P > < p > in terms of marketing, Rashid Qureshi said that Nestle, Wyeth, Taitaile, xufuji and other brand products should achieve overall sales growth in Carrefour, among which Taitaile brand should achieve more than 1.5 times growth. During the talks, the two sides re planned and strengthened the promotion mechanism, resource input and personnel allocation of major nodes such as 818, mid autumn national day, double 11 and CNY. The deep cooperation between Carrefour and Nestle will also give full play to the advantages of both sides and create a win-win situation of multiple brands. It is reported that Carrefour launched the second stage of “8.8 Carnival day” at the beginning of the month with the first wave of preferential benefits. On the basis of various payment preferences and new fun and games, brands including Nestle have added more activities such as brand reduction, free purchase and low price hot money to stimulate consumers’ enthusiasm for summer shopping. Straight screen S20! Samsung Galaxy S20 Fe exposure: 1Hz high brush + snapdragon 865