Suning sports is listed in Hurun Unicorn list again with a valuation of 14 billion, and its listing plan will speed up in 2022

On August 4, Hurun Research Institute released. According to the list, there are 586 Unicorn enterprises in the world, with a total value of 12.9 trillion, including 227 Unicorn enterprises in China and six Chinese enterprises in the top ten. This is the second time that Hurun Research Institute has released the global list. Suning sports has been listed again with a valuation of 14 billion yuan. It is also the third time that the company has been included in the list of Unicorns in Hurun Greater China. PP sports of Suning sports owns the copyright of Chinese Super League, Premier League, Asian championship, Serie A, Bundesliga and French football matches. Up to now, it owns more than 50 sports rights, including football game copyrights, and operates about 8000 live games every year. In 2019, the maximum number of spectators per game will reach 46.26 million, with 17.8 million daily and 78.8 million monthly live users.

novel coronavirus pneumonia epidemic trend is slowing down, PP sports to promote the sports industry to return to the right track, announced on July 9th that the 160 games of the new super season can be free and free at the mobile terminal. < / P > < p > “the free strategy has stimulated the demand of fans to watch the game. In the first round of the new season, more than 80 million people watched the game through PP sports, an increase of 9.6% compared with last season, and the number of new users accounted for more than 23.6% Suning Sports Executive Vice President Wang Dong said. In addition, during the epidemic period, the sales volume of sports retail business of Suning sports increased by 161% in the first half of 2020. Fitness equipment, treadmill, yoga products and other home sports equipment increased significantly, with a year-on-year increase of 291%, 168% and 135%. Suning sports retail is relying on the pursuit of sports healthy lifestyle of the whole people, relying on Suning e-buy supply chain, through online and offline integrated development, to create its own sports industry ecosystem. < p > < p > the current financing situation of Suning sports is still in round A. in 2018, Suning sports obtained $600 million financing from Goldman Sachs, Evergrande and Yunfeng funds. Suning sports said that round B financing will be completed in the near future, and the overall listing plan in 2022 is also speeding up. New product launch