Tencent online “live + cloud game” interactive play, but the commercialization of cloud games will take time

On September 10, Tencent cloud officially launched the “interactive cloud game” solution at the game special session of Tencent global digital ecology conference 2020. Among them, the new interactive play method of “live + cloud game” will be launched in the betta. According to Li Guolong, head of Tencent cloud game products, Betta will first adopt Tencent cloud interactive cloud game solution. Through the “interactive cloud game” function, users can apply for opening blackout and PK with the host while watching the live game, so as to improve the interactive experience between the host and the user, and create a new scene of the game live broadcast. < / P > < p > at present, Tencent cloud has served more than 70% of the domestic game companies, and more than half of the top 10 games in app Annie 2020 are running on Tencent cloud, ranking first in the industry in terms of market share. Wei Wei, vice president of Tencent cloud, said that in recent years, cloud computing, big data, artificial intelligence and other technologies have become more and more closely integrated with the game industry. Social interaction has been applied more and more frequently in the game industry, and the game industry scene has become more humanized, diversified and intelligent. Wei Wei said that on the new development track represented by cloud games, Tencent cloud will help the rapid development of the game industry from the aspects of technology, products, resources and ecology, and accelerate the reform of the game industry with the leading cloud services. < p > < p > at the conference, Tencent cloud and Gamma data jointly released. Wang Xu, chief analyst of Gamma data, revealed in his speech: in 2020, the actual sales revenue of China’s game market is expected to exceed 270 billion yuan, with an increase of no less than 17%. Among them, the actual sales revenue of mobile game market is expected to exceed 200 billion, with a year-on-year growth rate of more than 30%. < / P > < p > according to the study, in 2020, due to special reasons such as epidemic prevention and control, China’s game industry will grow rapidly in the first half of 2020, more than twice that in the same period in 2019, and more than four times in the same period in 2018. In the second half of 2020, it will maintain a sustained growth momentum. < / P > < p > pointed out that the “housing economy” caused by epidemic prevention and control increased the market income of China’s game industry in the first half of the year to a certain extent. However, the real sustainable growth must come from product innovation, which puts forward higher requirements for game research and development. Wang Xu said that better game balance, sociality, content and technical support are the main reasons to ensure the retention of users, and the change of users is the most basic reason for this year’s revenue growth. The technical problems such as the game’s stuck delay and server instability are the important reasons for the loss of game users. According to Chen Liang, product director of Tencent cloud Internet industry, the performance of development tools, social communication, regional deployment and network optimization of game development enterprises in the whole product cycle of production, development, release, operation and stable period will affect the final quality of the game and the experience of players. Tencent cloud can provide advanced technical services and solutions covering the whole process, help game manufacturers develop agile, and provide better experience and playing methods for game users. < / P > < p > therefore, in the game R & D phase, Tencent cloud opens Tencent game native NoSQL database tcaplus DB to customers. The database supports hundreds of games owned by Tencent, such as more than 40 million PCU per day, which can help game manufacturers cope with high concurrent access requirements. < / P > < p > at the same time, with the help of game multimedia engine GME and game server engine GSE, developers can reduce the human cost in the development of game functional components, focus on the development of game logic and improve the efficiency of research and development. In addition, Tencent cloud also cooperates with well-known game engines unity, cocos, and audio engine Wwise to jointly build a development ecology through deep integration. Based on these engines, developers can quickly access Tencent’s cloud services to realize the convenient development of game products. In an interview with times finance and other media, Chen Liang said that Tencent has two advantages in the layout of game cloud. First, Tencent has an understanding of the industry, including game R & D and game distribution. There are many users. Tencent understands their real needs. Second, Tencent cloud’s infrastructure layout, including the improvement of stability and performance, has been precipitated for ten years. Based on the layout of the infrastructure, and based on the understanding and thinking of the industry, Tencent’s game cloud is the leading one in China, and the major cloud manufacturers in China have not specialized in the layout of game cloud. < / P > < p > at present, with the improvement of 5g’s commercial and edge computing capabilities, cloud games have become a hot project pursued by cloud manufacturers and game manufacturers. < / P > < p > according to the research, since 2019, each subdivision of the cloud game industry chain has begun to appear in the market. At present, the cloud game industry chain has begun to take shape. < / P > < p > according to the survey data of game users, game users show sufficient interest and demand for cloud games. Only about 25% of the users said they were not interested. Most of the users had experienced and understood cloud game products to varying degrees. 15.3% of the users even paid for the game through the cloud game platform. < / P > < p > game business is the most familiar business of Tencent, and also the most important business of Tencent cloud. Song Yongzhou, director of Tencent cloud’s game industry architecture, said in an interview with times finance and other media groups that Tencent cloud currently has a large resource investment in the game industry. There are more than hundreds of development teams for products alone, as well as exclusive industry solution teams. According to song Yongzhou, Tencent cloud has started the research on cloud games for a long time. In cloud games, the roles provided by Tencent cloud are different from those provided by game manufacturers. Tencent cloud is mainly responsible for overcoming such problems as hardware, network, GPU virtualization, arm virtualization, cloud rendering, audio and video coding and decoding, etc., and provides help to cloud game manufacturers from IAAs and PAAS levels Game manufacturers lay a solid technical foundation in the business chain of cloud games. < / P > < p > in terms of cloud game solutions, Tencent cloud has made a full range of technical solution reserves, such as the one-stop PAAS solution, and supports both end-to-end and mobile game products. There are also complete console, API and SDK in this scheme. Game users can build cloud game demo on PAAS scheme in three days, and support interactive cloud games, TV cloud games and cloud Internet cafes. Song Yongzhou said that the business model of cloud game still needs some time to mature. He said, “because technology maturity does not mean commercial maturity. To commercialize mass production, the whole business chain needs to be mature from hardware to user payment. At present, the technical ability is gradually mature, but whether the users recognize it or not, it will take some time to settle the matter of buying thousands of yuan of video cards and hundreds of yuan of cloud services. ” The Gamma data also believes that the scale of China’s cloud game market will maintain stable growth in the short term, and explosive growth still needs time. In the future, the scale of cloud game market is more likely to increase, but with the development of science and technology, the closure of large factories and other uncertain factors, there is also the possibility of node explosion in the future. Xiaomi new machine real machine exposure center dig hole screen design or high color thousand yuan machine

Author: zmhuaxia