According to the results of Tencent in the second quarter of 2020 and the first half of 2020, the total revenue of Tencent in the second quarter was 114.883 billion yuan, up 29% year on year. According to non international financial reporting standards, the profit attributable to equity holders of Tencent during the period was RMB 30.153 billion. 28% year on year. < / P > < p > let’s look at the first half of the year. Tencent’s revenue in the first half of 2020 was 222.948 billion yuan, an increase of 28% over the first half of 2019. According to non international financial reporting standards, during the period, the profit attributable to equity holders of Tencent was RMB 57.232 billion, up 29% year on year. < / P > < p > specific to each business, except for the overall environment, media advertising revenue fell sharply year-on-year, and the growth rate of other core businesses was very good. In particular, wechat ecology further releases huge commercial value. < p > < p > according to Tencent’s financial report, Tencent’s revenue from value-added services in the second quarter was 35% to 65 billion yuan, of which online game revenue increased by 40% to 38.288 billion yuan. < / P > < p > this is due to the growth of smartphone game revenue in domestic and overseas markets, including and. But on the other hand, Tencent’s revenue in traditional client-side games, such as, fell year-on-year. < / P > < p > how to adapt to the iterative trend of the game market, as well as incubate new popular products, to create new IP is particularly important. After all, it was a product launched in November 2015. < p > < p > Tencent has previously taken tiger tooth as a subsidiary company’s consolidated statements since April this year, and is actively promoting the merger of tiger tooth and fighting fish. For Tencent, how to integrate the game live track in the future, playing a role of 1 + 1 greater than 2, is particularly critical. However, it is worth noting that Tencent did not disclose detailed information and data in this business, with the caliber of “the average daily transaction volume and single transaction amount of commercial payment increased year-on-year”, the “asset holdings and active customers of financial management platform grew rapidly year-on-year”, and “the service income of cloud and other enterprises recorded year-on-year and month on month growth” Etc. < p > < p > since the beginning of 2020, wechat has been updated for many times to strengthen its functions in communication, content and service, such as video number, shooting, etc., which further enlivens the wechat ecology.
, especially the public key number most concerned about the algorithm recommended and so on, Tencent said these initiatives to make official account content consumption reappear vitality, promote browsing growth. As of June 30, 2020, the combined monthly active accounts of wechat and wechat have reached 1.206 billion, with a year-on-year increase of 6.5% and a month on month growth of 0.3%. The number of active accounts of QQ’s smart terminals was 647 million, down 8.4% year-on-year and 6.6% month on month. < p > < p > according to Tencent’s second quarter financial report, the revenue of Tencent’s online advertising business increased by 13% year-on-year to RMB 18.552 billion. Among them, social and other advertising revenue increased by 27% to RMB 15.262 billion, which further increased to 82%. < / P > < p > according to Tencent, the increase was mainly due to the increase of traffic and the proportion of higher price video ads, which promoted the revenue growth of mobile advertising alliance, and also benefited from the increase of wechat friend circle’s revenue driven by the increase of advertising inventory and exposure.
and Tencent also said WeChat ecosystem is redefining China’s online advertising, so that advertisers can build relationships with users in their private domains, such as official account and small program, so that they can effectively maintain long-term and loyal customer relationships, rather than just single transaction advertising. Continue Reading865 optimization is different? These mobile phones should teach you a lesson!