Thai takeout competition is fierce, with at least one consumption per capita

The new crown epidemic in 2019 stimulates the prosperity of Thailand’s mobile takeout market, but also intensifies the fierce competition in the delivery service industry. With the fierce competition for user market and cooperative restaurants, the competition pattern of Thai takeout will gradually take shape. By the end of 2020, the number of takeout orders in Thailand was about 66-68 million, with an increase of 78-84%. The net loss of each delivery platform was 21 baht. < / P > < p > although the rapid growth of takeout service industry during the Xinguan epidemic period has attracted the attention of all parties, consumers and diners are also relying on the platform while enjoying the fast delivery service, but the profitability of platform service providers is still not a small issue. According to the data provided by institutional analysis, the number of takeout deliveries in Thailand will reach 66-68 million by the end of 2020, with an increase of 78-84%. If the total population base of Quantai is 70 million, it is close to the one-time per capita take out service. < / P > < p > for Thailand’s takeaway ordering and delivery service platform, the outbreak of the new pavilion is undoubtedly the strongest catalyst. The delivery platform not only solves their needs and worries of three meals a day, but also makes them feel dependent on the platform. < / P > < p > according to the data provided by the takeaway delivery platform, the weekly order volume of small and medium-sized restaurants can be basically guaranteed to be more than 20000. Taking the grad delivery service platform as an example, if the order consumption amount of 100 baht per order is calculated, the service fee obtained by the platform is 30 THB / single, and the service charge of delivery for 5 km delivery is 20 THB / sheet, which means that the revenue of each order of the platform is 50 THB. < / P > < p > but the real cost of the delivery service platform is indeed 55 baht / single, and the average cost is 6 baht per order if the consumer discount is 10 baht and other advertising is added. The platform pays 71 THB for each single cost, and the subsidy for each platform is as high as THB 21 if calculated according to THB 50 / single platform service fee. < / P > < p > despite the fierce competition in the takeout service industry, I believe that with the stable and controllable epidemic situation in Thailand, the industry competition pattern will gradually reveal and the market will be more subdivided. In addition to grad food, line man, foodpanda, get food and other major players we are familiar with, Thai commercial banks have also launched their own takeout service platforms. < / P > < p > for example, the Robin Hood food distribution platform launched by Huishang bank and eatable food distribution platform launched by Kaitai bank. As commercial banks, they hope to obtain the payment information data of users’ credit cards or debit cards, so as to provide more data support for expanding digital loan services in the future. < p > < p > as for the age structure of takeaway customers, it is reported that 51.09% of the consumers are between 19-38 years old, followed by generation X aged 39-54. For the reasons of ordering takeaway, 80.37% said they didn’t want to go out, 57.63% said they didn’t want to wait in long lines, and 47.0% said they saw the discount of the platform. < / P > < p > for consumers and diners, what channels will they use to order takeout? 88.47% of them will use the take out delivery collection platform, 62.93% will order directly on the restaurant online platform, and 13.08% will order on the social platform. In terms of takeout, 61.06% chose fried chicken, pizza and other fast food, followed by 47.04% of them ordered instant lunch. The other 40.50% would choose Thai rice noodles and other powder foods. In terms of consumption expenditure budget for takeout, generation X had the highest expenditure with a per capita cost of between 501-1000 baht, followed by baby boomers with a cost of 301-500 baht, and Generation Y and Z with a cost of 101-300 baht. Fifth personality will be updated, please remember your game account, otherwise you may not be able to play normally