The bankruptcy of Chinese shops depends on “Ma Yun”? Why are Japanese shops enduring? Maybe that’s why

I don’t know what people think of when they think of shops? I believe many people have something to say. For shops, some shops can be said to have made a lot of money, while others have lost a lot of money. As a kind of real estate that can be engaged in commercial activities, shops have great advantages. After all, if you want to start a business, you have to rent a shop first. In China, houses have been the most valuable in recent decades. < / P > < p > a few years ago, if a shop could be opened, the family would not have to worry about food and drink. As the saying goes, “one shop flourishing three generations” actually exists. However, in recent years, with the changes of real estate market and sales market, shops are no longer popular in China. Once “prosperous shop” has gradually become “dead shop”. On the road, you can see many doors pasted with the words “Wangpu sublease”. Some short-lived shops may not even live for a month, but eventually they can’t sell or rent a house, so they have to accept their own fate. < / P > < p > many people think that the reason why shops become so embarrassed is actually Ma Yun’s “pot”, because e-commerce has brought them great impact, but is this really the case? On the surface, the emergence of e-commerce has divided off-line users, resulting in less and less passenger flow and worse business of offline physical stores. What’s more, the key is to face high rents. In the end, there will only be bankruptcy. But is it really the fault of e-commerce? So in the next 10 years, will shops be “diamond” or “scrap iron” in the hands of investors? One insider said: he expressed his views on the future of shops in four words: “dangerous assets”. The investment in shops is mainly based on rent rate and appreciation potential, but there is an inevitable relationship between rent rate and appreciation potential. The higher the rent, the more valuable the store will be, and the lower the rent, the lower the value of the store. Therefore, from the perspective of rent rate, whether a shop is worth investment can be seen. But now the rate of return of many shops is declining, and some shops are even lower than the normal deposit interest rate. < / P > < p > Japan has a complete range of products, which can basically realize one-stop shopping. When the Internet economy did not develop, Japan was the second largest economy in the world. At that time, there was no e-commerce, so consumers could only go to physical stores to buy goods. Among them, the advantage of Japanese stores lies in their service attitude. Generally speaking, people who have been to Japanese stores will praise this kind of service, which is very considerate, warm and reserved, which is what Chinese stores lack. < / P > < p > Japanese women prefer “collective purchasing”, which is called team spirit. They prefer social consumption, while for them, online consumption is relatively lonely. Although some Chinese consumers also like shopping, they are busy at work and want to rest during basic working hours. Therefore, online shopping is more convenient. Of course, this is not to “boost the morale of others and destroy our prestige”, but the reality that Chinese stores have to face. Now there are many physical stores in China, not only in the supply of goods, service attitude is not very good. Some shop assistants are not well educated and always have a black face. They even show disrespect to people who wear ordinary clothes, which makes more and more people begin to resist shopping in stores, and online consumption naturally becomes the mainstream. < / P > < p > in Japan, these enterprises need to tax offline physical stores, and the e-commerce industry also needs to levy taxes, so the cost of e-commerce in Japan is relatively high. In China, the cost of opening online stores seems to be lower. Chinese stores are not as popular as they used to be, while Japanese stores are still popular. Many consumers are willing to go to Japan to experience the fun of shopping. < / P > < p > therefore, since the development of China’s physical stores, we need to reflect on why they failed to make consumers fall in love with them. Therefore, the decline of Chinese shops should not blindly point to the rise of e-commerce. Consumers have choices in store consumption and online consumption. And just behind the vast majority of people choose online shopping, online stores should really think about their own problems. Whether in terms of commodity sales or service attitude, Chinese stores do have a lot to improve. < p > < p > as long as stores can stand in the perspective of consumers and provide better consumer services, they will naturally prosper. All in all, the value of stores cannot be generalized. However, many stores will face great difficulties, which may become “dangerous assets” and eventually “scrap iron”. Some stores may become more and more valuable and eventually become “diamonds.”. In short, investment is risky. You must be careful when you buy a shop, or you may buy a piece of scrap iron. Continue ReadingVideo Number assistant internal test online! Four functions let you send 1g video on the computer