The couple sell breakfast, offer free eggs and soy milk, quickly lock in customers, and earn 10000 more per month

The same group of people standing in the same earning dimension and using the same method to grab the same batch of customers is the real source of vicious price competition. < / P > < p > now the real business gives people the feeling that it is difficult to do business when you look down at the mobile phone. Looking up at the market, all eyes are store transfer, promotion and discount. Listen to the voice of the business people around you, you can hear the complaints about the difficulty of doing business. There are wolves in the front and tigers in the back. The hungry wolf in front is the cost of rent, water and electricity, and the tiger behind is the battle between e-commerce and physical stores, which seems to be the last straw to crush the business of physical stores. < / P > < p > I believe that most people in real business will feel headache for vicious price competition: price is indeed an effective competitive weapon. Although you are complaining about competitors’ price war, you are also using sales promotion and price reduction to attract consumers. The final result is: kill 1000 enemies and lose 800. The merchants didn’t make any money, but they spoiled the consumers in the end. < / P > < p > so many times, we can see some shops shouting with their loudspeakers every day: “price jump, last day, crazy sale, clearance”. But you saw him yell for three months and didn’t see the business go bankrupt. < / P > < p > while the offline physical stores compete maliciously, online e-commerce also pushes the price of goods to the bottom. In the past, they were able to make money by relying on the opacity of the price mechanism and the information gap, but this phenomenon was completely ended by the e-commerce, because the prices of various commodities were very clear on the Internet. < / P > < p > is such a market form that provides more choices for all consumers, which means that consumers are more rational and picky. < / P > < p > there are wolves before and tigers after. It is estimated that this state of affairs is the most worrying place for most of the real business people, and it is also the most headache for them. So how do we deal with this vicious price competition? < / P > < p > the only way to solve the vicious price competition in the market is to change the business to make money. What kind of thinking is this? It is a kind of willing thinking, with the front-end “giving up” and the back-end “getting”. What is the manifestation of this kind of thinking in the physical store? Take a breakfast shop as an example to illustrate. < / P > < p > this breakfast shop is located in Hunan Province. It is run by a middle-aged couple. Their breakfast shop is well-known all around. As soon as it opens every morning, there is a long line in front of the shop. Some people even come to their house for breakfast every morning, and other shops don’t go there. Every day the passenger flow is full, Lao Zhang’s breakfast shop has at least 5000 yuan a day, sometimes even 10000 yuan. < / P > < p > in fact, when the couple started to make breakfast, they also experienced a period of sad days. At that time, they got up early and were greedy for dark every day. However, few people went into the store to buy breakfast every day. If the breakfast of the previous day was put on sale the next day, the taste would be bad, resulting in a great waste of cost every day, and the turnover of a day would be several hundred yuan. Fortunately, it is the husband and wife They did it by themselves and didn’t hire any employees. After one month, the turnover was just enough for the rent and daily costs. To say whether they made money, it might be that they solved the problem of food and clothing for the couple. < / P > < p > but business is all about making money. In this way, it’s not as good as two people working outside before. Each person’s net income is 5000 yuan a month, which is more than opening a shop. My wife has also begun to give up. Considering whether to transfer the shop, two people still go out to work in the factory. However, Lao Zhang wanted to start a small business by himself, and he didn’t want the store which had not been opened easily. < p > < p > so Mr. Zhang went home and looked up information on the Internet about the operation and management of breakfast. He also bought a pile of related books to study. His kung fu was not bad for those who have a heart. With the efforts of Mr. Zhang, he really worked out a plan. After using this scheme, the effect was very good. In one month, the turnover tripled and the monthly income increased 10000. Through his study, Mr. Zhang has also adjusted the taste, color and shape of his own products. These have been improved. The taste is better than before, the shape is more attractive than before, and even the sales appearance is more than many times better than before. < / P > < p > the previous opening was a failure, but now it’s time to do it again. Some customers would buy in the store the day before, but I don’t know what the reason is, so it can’t attract them to buy again. < / P > < p > so this time, we should not only open up new customers, but also restore the old customers. This problem is also the most headache for the owners of physical stores, and Mr. Zhang solved it with a simple method. Under the slogan of “care week”, he carried out a lot of publicity around the area, the content of which was: “life is not easy, you should learn to care for yourself, and remember to eat breakfast on time.” < p > < p > and also told customers that this activity lasts for a week, every day in a week, you can get an egg and a cup of soybean milk for free at the breakfast shop. < / P > < p > in the breakfast shop near the community, uncle and aunt are the best propagandists, because they like to take advantage of the price. On the first day after the launch of the activity, a group of big and big ladies came to the line first. Then, under their daily propaganda, more and more young people came to breakfast every morning, and many working people chose to come Breakfast is here. < / P > < p > there are many tenants in this community, and the location is good, and the rent is not low. Therefore, for these office workers, it is not easy to save a little. After all, life is not easy. If you buy breakfast in other stores, you can only get as much breakfast as you spend. In Xiaozhang’s house, you can get an extra egg or a cup Soybean milk is very cost-effective for consumers, so people within 3 kilometers around know this breakfast shop, and they can see a long line in the breakfast shop every morning. < / P > < p > when you see here, do you think that the boss is losing money by doing so? The customers must be able to attract, that is, the merchants can’t make much money. Well, I’m here to tell you, this is just the “give” I mentioned before, and the “de” at the back is where the boss makes money. Privacy Policy

Author: zmhuaxia