As Apple’s fall 2020 launch is approaching, we continue to pay close attention to the news about the new iPhone 12. The latest price of the iPhone 12 comes out: the 128GB version of the iPhone 12 costs $699. According to the latest foreign media reports, Apple will release the iPhone 12 as soon as possible in September, but according to the actual preparation progress of apple, the exact release time of iPhone 12 will be in October. Previously, there were rumors about the postponement of Apple’s new product launch in autumn 2020. Foreign media said that the reason why Apple’s accurate launch date was in October was that Apple didn’t want users to wait for a long time after the new iPhone was released. This may also prove the delay in the production and delivery of Apple’s new iPhone 12. < / P > < p > in the latest report of foreign media, the price of the iPhone 12 series was also disclosed, and the price information or the final price of the iPhone 12 series was indicated. Compared with the previous generation of products, the price of the iPhone 12 series has remained at a similar level, but the flash memory part of the entry-level iPhone 12 has increased from 64GB to 128GB. < / P > < p > if the current price of the iPhone 12 is credible, then compared with the previous generation of iPhone 11, the overall pricing standard of the iPhone 12 series can be described as & quot; increase in volume and no increase in price & quot;. < / P > < p > when the last generation of iPhone 11 was released, we found that the initial selling price of the new iPhone 11 series was reduced from $50 to $300 by comparing the initial selling price of the iPhone 11 series with that of the previous two generations. In our observation, we mentioned a view that Apple adopted the pricing strategy of & quot; price for volume & quot. For now, it looks like apple is using a similar pricing strategy for the iPhone 12. Guo Mingzhen, a well-known analyst, once wrote that Apple would not raise the price of the iPhone 12 series. Apple’s strategy is to reduce the cost of some high-quality devices while not damaging the user experience. < / P > < p > although the 5g components required by the iPhone 12 increase its overall cost to up to $125, there are also points in another report that are consistent with Guo’s view. < / P > < p > last week, we mentioned that the price of the new iPhone 12 series will not be significantly increased, but the costs include shrinking iPhone 12 batteries, simplified packaging, and Apple’s cost pressure on suppliers. < / P > < p > in the previous material cost BOM for iPhone x, the total cost of batteries including batteries and packs was $9. It is tentatively calculated as the cost of iPhone 12 battery at $9, and the cost base of $9 will not change too much due to the reduction of battery capacity. In addition, the packaging is simplified, and the additional charger and headset are removed, as well as the cost pressure on the supplier level. I am afraid that there is still a long way to go before the cost increase caused by the 5g components of iPhone 12 series and the A14 bionic chipset. Such analysis, the price information here seems to be untenable. < / P > < p > at present, the mainstream view is that the price of the iPhone 12 series is not likely to increase significantly, which is consistent with the current price information. However, if the iPhone 12 series needs to maintain the pricing strategy of volume increase without price increase, Apple may start to reduce the cost in more dimensions. Continue Readinggather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?