Apple’s new product launch in the fall of 2020 is coming soon, and the news about the iPhone 12 series is constantly spreading. This week, foreign media exposed several spy photos about the new iPhone 12 series, and now there are some other details. Due to the high cost of 5g components and the unfavourable external environment, Apple may sacrifice part of its battery capacity in order to keep the price of the new iPhone 12 series from increasing significantly. Well known analyst Guo Mingzhen said in the report that 5g components alone could increase the individual cost of the iPhone 12 series by $125. In addition to the increase in the basic cost of 5g components, there are also superimposed costs for the upgrade of the iPhone 12 Series in A14 chipset and other dimensions of the new machine, and these new costs will eventually appear in the starting price of the iPhone 12 series. Based on this, incomplete statistics and calculations show that this year’s iPhone 12 series is at least 30% more expensive than last year’s iPhone 11. < / P > < p > or in view of the current global smartphone market environment and Apple’s strategy of “trade for quantity”, the price of the iPhone 12 series may not be easily increased;. < / P > < p > not long ago, IDC, a market research organization, released the relevant data of Q2 global smartphone market in 2020. In the second quarter of this year, the global smartphone market shipped 276.5 million units, down 16.6% year-on-year. This is in line with previous forecasts that the growth vitality of the global smartphone market will continue to weaken. Considering the impact of external market environment and internal development adjustment, mobile phone manufacturers will take a more cautious attitude towards the polishing, playing method and pricing strategy of new mobile phones. After the release of the iPhone 11 series, the industry insiders found that the initial price of the iPhone 11 series dropped from $50 to $300 compared with the previous two generations, which reflected that Apple’s pricing strategy began to change – & quot; trade for quantity & quot; has become the new pricing strategy of apple. In April this year, Apple released the iPhone se without warning. Starting at 3299 yuan, it carries a high-performance A13 bionic chipset. In addition to dimension reduction, this is also the embodiment of the price for quantity pricing strategy. In the new product launch this autumn, the iPhone 12 series will probably follow the pricing strategy of “trade for quantity”. < / P > < p > on the one hand, the selling price of the new iPhone 12 series will not be significantly increased, on the other hand, the upgrade costs of 5g components and other dimensions are superimposed, and the two are conflicting. How can Apple increase the cost of the iPhone 12 series while ensuring that the price of the iPhone 12 series does not increase significantly? < p > < p > Apple will maintain the price balance of the iPhone 12 by reducing the battery capacity, simplifying the packaging, and exerting cost pressure from suppliers. < p > < p > according to insiders, thanks to the optimization of A14 bionic processor power consumption in 5nm process, although the battery capacity of the iPhone 12 series is reduced, the measured battery life will not be greatly affected. The author would like to say that under the general industry level of 4000mAh for smart phones, the battery capacity of the new iPhone is still around 3000mAh. How to optimize and improve it, the total battery capacity data is there. Criticism of Apple’s poor battery life may still exist in the iPhone 12 series. < / P > < p > on the other hand, Apple may exert cost pressure on suppliers as a giant in the smartphone industry to complete component transactions at the best cost. Apple has multiple suppliers for the same component. With its voice in price leverage, apple can control the cost of components. < / P > < p > the previously disclosed iPhone 12 box only has room for the iPhone 12 body and a charging line. The charger and headset may have been cancelled. gather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?