The profitable road of internet medical platform “health 160”

With the development of Internet health care for many years, there are various business models. When it comes to business models, many entrepreneurs will have a question mark in their hearts. How can the Internet health care industry make profits? < / P > < p > around this strategic thinking, after three years of layout and practical exploration, health 160 will start to realize full profit in the second quarter of 2020. It is understood that the total income of health 160 in 2019 is 266 million yuan. By the end of 2020, revenue is expected to grow by more than 50%. < / P > < p > some people say that “Internet medical care is a traffic market, and patients are our focus”; some people say that “Internet medical doctors are the core, and those who get doctors will win the world”; < / P > < p > “these statements are also right and wrong. The internet medical industry is not a simple traffic market, and it is limited to look at the whole industry from the role of individuals The value of the platform lies in the connection of multiple roles in the internet medical industry chain and the reconstruction of the industrial chain. What health 160 needs to do is to deeply connect the multiple roles of the industrial chain and create a value chain. ” Health 160 CEO Luo Ningzheng said. To be specific, the core roles of the internet medical industry include b-end customers of medical institutions, d-end customers of doctors and C-end users of patients. Around these core roles, they can help them improve operational efficiency, and stimulate the re creation and distribution of value chain. The realization mainly includes the following aspects: < / P > < p > first, enabling the it and operation capabilities of b-end. B end customers include large public hospitals, private clinics, etc. It capability refers to providing SaaS products for them, from registration system to payment system, to help them realize data-based information and intelligent process, so as to improve efficiency and service ability. Operation ability refers to helping hospitals and departments to build brand, input high-quality doctor resources, and improve the overall operation and service ability. < / P > < p > Second, empower doctors to build personal brand, help doctors establish network IP, develop online consultation, referral and other value-added services, and enhance the value of personal IP. At the same time, under the background of the implementation of the policy of multi-point practice of doctors in the new medical reform, it is also one of the important sectors of health 160 to build a multi-point professional medical platform to help doctors choose multi-point medical institutions and increase doctors’ sunshine income. < / P > < p > Third, help patients solve the problems of registration difficulty, medical treatment difficulty, finding hospital and doctor, and match high-quality medical service resources to comprehensively improve the sense of medical experience. < / P > < p > the pain points of the medical industry are the difficulties of registration, treatment and long waiting time. Health 160 provides a solution for the whole process of medical treatment, which effectively optimizes the registration, payment, interpretation of inspection report and other links, realizes the online treatment process, and helps patients save waiting time. It takes at least 8 hours to complete the whole process from the original registration to 4 hours now, and the medical efficiency has been significantly improved. < p > < p > in terms of finding good doctors and high-quality medical services, health 160 has become a leading third-party appointment registration platform in China, with an average daily registration volume of more than 200000. Relying on the registration big data platform and using huge patient review data, the recommendation of good doctors and high-quality medical services is more authentic and instructive. Online preliminary consultation of diseases can obtain reliable judgment from doctors, and at the same time, it can avoid cross infection caused by clustering offline hospitals, and the consultation fee and time cost are also effectively controlled, which is a good medical experience and choice for patients. < / P > < p > in addition, health 160 provides popular science guidance for users’ healthy life and disease prevention, and helps users to understand and establish a healthy lifestyle; through the popularization of disease science popularization knowledge, patients can understand the disease, reduce psychological pressure, correctly face the disease, and maintain a positive and optimistic treatment attitude. < / P > < p > “in the internet medical industry, which is a track with long slopes and heavy snow, traffic is of course important, but before the traffic layout, if you don’t find a clear business model and you can’t learn to turn when you encounter heavy snow, it will be an unavoidable dilemma.” Health 160 CEO Luo Ningzheng said. < / P > < p > when it comes to health 160, how can we achieve sustainable profitability in the future? Luo Ningzheng said: “in the next few years, we will continue to implement the strategic thinking of” seizing the core role of the medical industry chain, promoting the operation efficiency of the industrial chain, and providing reasonable and effective benefit distribution scheme “. We will take root in the city operation, build a medical and health platform, deeply cultivate the service of e-commerce, and create a health entrance for each city. After three years of efforts, Shenzhen has made large-scale profits At the same time, the “Shenzhen model” has been successfully replicated in Guangzhou and other external cities. < / P > < p > why is it difficult for the internet medical industry to make profits? Luo Ningzheng thinks: “first of all, affected by the non market structure of public hospitals, the most important thing in public hospitals is patient flow. Since there is no lack of flow, when Internet enterprises promote hospitals to provide online services, they need to spend some time communicating; secondly, public hospitals’ demand for payment of internet medical care is actually not strong.” < p > < p > under the new health care reform policy, these phenomena are being changed a little bit: on the one hand, by “controlling fees”, we can enhance the sustainable development of medical insurance; on the other hand, we can reduce the burden of seeing a doctor by “reducing the price”. The hospital’s business model seeks to change in the policy, and the demand for refined operation service has been enlarged. Luo Ningzheng analyzed that: “this will be the opportunity of health 160, and it will also be the opportunity of the whole Internet medical treatment.”. < / P > < p > as for the pattern of hospital drug sales mode, it has not been broken immediately at this stage, so the flow of prescription drugs is the expectation of internet medical enterprises in the future, and the transformation time of this drug sales mode is relatively longer. In general, it is better to focus on the core value of health care chain for enterprises to participate in the health chain. Huawei has finally made a choice! Xiaomi and ov have also followed up. Have you ever thought about today?