According to the report released by AI media in 2019, the number of e-commerce users in China has reached 700 million in 2019, accounting for half of the national population. With the high popularity of mobile Internet, online shopping has become one of the common people’s habits of consumption, and a large number of emerging platforms have emerged in the e-commerce industry. < / P > < p > among them, the global purchase of Knight card of new privileged e-commerce starts with membership system, adheres to the concept of saving money for users, relies on the comprehensive mode of “life service + e-commerce”, and links the vast number of users with Knight card, and has served more than 50 million users by 2019. < / P > < p > in terms of function, global Knight card purchase covers more than 300 privileges. It cooperates with famous brands, such as meituan takeaway, hungry man, Taobao tmall, Jingdong, Gaode taxi, Xicha, keep, Hagen Dazs, zhenkung Fu, etc., covering many aspects of daily life from video entertainment to food and beverage, from supermarket shopping to transportation Meet the user’s “consumption needs of eating, drinking, playing, enjoying and buying”. < / P > < p > from the perspective of user demand, the role of Knight card is mainly reflected in two aspects, one is intuitive price preference. The discount of each major brand can be obtained by searching on the knight card, and “refueling discount” has always been the first choice of the majority of car owners. At present, there are 341 cities in the country with the fuel discount in Knight card purchase. For example, if the fuel charge is 300 yuan, the actual payment can be reduced by 20-30 yuan. The second effect is implicit time cost saving. Due to the wide variety of popular brands, information platform and consumption platform are scattered, it is difficult for users to obtain accurate discount information, so they need to spend a lot of time and energy to search, and there is information deviation between businesses and users. The global purchase of Knight card gathers merchants in different fields through the platform, breaks the information barrier, and presents it to users. Users can easily obtain the discount information of the whole network through the knight card, so as to improve the convenience of users’ life consumption and online shopping. < / P > < p > it has a professional customer service team of more than 100 people to provide users with good after-sales service, help users deal with problems in the consumption process, and improve user satisfaction; online shopping malls regularly launch special preferential activities and regular discounts, so that users can buy products with high cost performance. On the front end, from the collection, activation and use of the knight card, from pre-sale to after-sale, from service to price improvement, global purchase of Knight card will implement “service users” into every link of user consumption. To sum up, the basic reason why Knight cards are popular is to solve the “user needs”. The global purchase of Knight card has grasped the pain point of users’ time shortage and the pursuit of discount. On the basis of providing preferential treatment, it has implemented the original intention of “saving money for users”. At the same time, through the huge user platform built by Knight card, more businesses are willing to provide more affordable price to settle in, so as to attract users, improve the repurchase rate of users, and form a positive interaction between users and businesses. Continue ReadingAmerican companies begin to give up R & D: who should pay for corporate research?