The supreme commemorative version has become “the most precious and difficult to rob version”. Millet has been ten years old. Why should new machines be bought?

On August 14, Hongmi K30, with Tianji 1000 + processor and 120Hz high screen swipe, was launched on August 14. On the same day, Lu Weibing, vice president of Xiaomi, announced that the full platform sales of Hongmi K30 supreme edition broke through 100000 units in just one minute. As a result, it is almost sold out in seconds, and users participating in the rush purchase have said that they are out of stock just a few seconds after the sale. < p > < p > the Xiaomi 10 supreme commemorative edition, which was launched on August 16, although the starting price reached 5299 yuan, many versions were out of stock soon after the sale, and the 16GB + 512gb bright silver version with 6999 yuan was also sold out. The supreme commemorative version has become the “supreme hard to grab version”. Xiaomi has been ten years old. Why does the new machine still have to be robbed and always can’t be in stock? < / P > < p > although a product has gone through at least three stages of research and development, trial production and small-scale mass production, some quality problems can not be avoided when it comes to mass production. These quality problems may originate from accessory suppliers, such as Samsung’s battery explosion practice, Huawei’s mate20 pro’s “green screen door”, or design errors. < / P > < p > Hongmi K30 supreme commemorative edition is the same as K30 pro in appearance, with lifting camera + rear loop camera module, but there are still big differences in core configuration. < / P > < p > first of all, the processor changed from Xiaolong 865 to Tianji 1000plus of MediaTek. This processor has only been used on iqoo Z1 before. Although the overall market feedback is good, some users also report that the heat is high, so Xiaomi still dare not take it lightly. < / P > < p > in addition, the 120Hz AMOLED high-speed screen equipped with Hongmi K30 supreme commemorative edition is also the first application of Xiaomi, which is also testing the assembly capacity of Xiaomi factory. < / P > < p > if the stock of Hongmi K30 supreme commemorative edition is 500000 units, if the first batch is launched, all the 500000 units will be put into the market. In case of any parts failure, the recall cost will be very frightening, not to mention the maintenance cost. < / P > < p > therefore, in order to prevent such accidents, only a small amount of goods will be put in the first few sales, such as about 100000 units each time. After a few weeks, the rice noodles were ready for sale. If there is a problem, the cost of recovery and maintenance is relatively low, and the factory can be informed in the first time to improve the accessories or production process to prevent more defective products. < p > < p > since the rise of Huawei, oppo and vivo, as well as the launch of high cost-effective mobile phone brands such as Yijia and iqoo, Xiaomi’s domestic market share has been declining, with the market share of about 10% in the second quarter of this year. < / P > < p > entering the 5g era, the competition is becoming more and more fierce, and the rhythm of each new machine listing is getting faster and faster. The “high cost performance” on which Xiaomi is famous is constantly challenged by its friends. Therefore, the market heat of a mobile phone, if only relying on the launch to maintain, may not even last two weeks. < / P > < p > in order to build momentum for new products and maintain their popularity, it is a good choice to sell them in limited time at the initial stage of listing. Every time it starts selling, it is sold out in XX seconds and XX minutes. The sales volume of the whole network is XX million yuan and the sales volume is XX billion yuan. As a result, the market heat of the new machine will remain small for at least one month. < / P > < p > after a month, after the products have been verified by the market and confirmed that there are no quality problems, they can be sold on the spot, attracting more users to place orders. There are two reasons for the shortage of production capacity. The first is the limited capacity of the foundry. Red rice K30 supreme commemoration is only sold in 1999. In terms of cost-effectiveness, it is almost impossible to make a reservation. Otherwise, the supply chain will not give Xiaomi a big gift, selling the 512gb storage version for 256gb. < / P > < p > Xiaomi’s OEM factories are all Foxconn’s, so there is no problem with their production capacity. However, compared with Huawei and apple, Xiaomi has a relatively weak voice, so the factory will still give priority to the production of Huawei, apple and other brands of products. In this way, the production capacity may not meet the market demand. < / P > < p > another situation of insufficient production capacity is that the mobile phone uses new accessories and manufacturing technology. The iPhone 12pro series began to accept orders in November. It is because there is a problem with the camera module of the iPhone 12 Pro Series, so it can only be postponed. On April 25, 18, Lei Jun said at the press conference of Xiaomi 6x that Xiaomi promised users that the comprehensive after tax net interest rate of the overall hardware business would not exceed 5% every year. That is to say, selling a red rice K30 supreme commemorative edition, Xiaomi will earn about 100 yuan, which can be said to be very conscience. < / P > < p > because of the low profit, although the Hongmi K30 supreme commemorative edition has sold 100000 units, it may not have reached the break even point and is in a state of no profit or even loss. Therefore, the first round can not be snatched, continue to wait, I believe that the spot sale will be soon. Skip to content