The U.S. formally launched an antitrust lawsuit against Google, pointing to the two core businesses of search and advertising

On the afternoon of October 20 local time, the U.S. Department of justice, in conjunction with prosecutors General of 11 states, formally sued Google for violating the anti-monopoly law and requiring Google to resume competition in search and search advertising markets. < / P > < p > the 11 states involved in initiating the lawsuit are Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, Montana, South Carolina and Texas. In this regard, William Barr, US attorney general, said that millions of Americans rely on the Internet in their daily life, and competition in this industry is crucial. This is why the antitrust challenge to Google is a major case of the Justice Department and the American people. “This lawsuit directly attacks the core of Google’s control of the Internet, millions of American consumers and advertisers Small businesses and entrepreneurs are affected by this illegal monopolist. ” Jeffrey Rosen, deputy secretary of justice of the United States, said: “just like the historic antitrust actions against at & T in 1974 and Microsoft in 1998, the Department of justice has implemented it again to restore market competition and open the door to innovation in this digital market.” According to the indictment issued by the U.S. Department of justice, general search service, search advertising and general search text advertising are the business cornerstones of Google’s huge business empire. < / P > < p > the first is the search monopoly of mobile terminal. According to the indictment, mobile is the largest and fastest growing search distribution channel in the past five years, accounting for about 60% of all searches. In the United States, Google controls about 40% of mobile devices through Android, and in general, mobile phones or tablets default to search and access engines. In fact, on mobile devices sold in the United States, Google has set default status for most search portals. For example, Google and apple signed a multi-year agreement to make Google the default search engine for Apple’s Safari browser. Consumers usually do not change the default search, which is the key guarantee for the effective distribution of search advertising. Data shows that Apple Safari and Google Chrome account for more than 90% of the total usage of mobile devices in the United States. < p > < p > followed by the computer-side search monopoly. The U.S. Department of justice pointed out that in the United States, Google Chrome is the leader in computer browsers, with nearly 60% of the market share. Apple’s Safari browser has a market share of about 16%. Most browser developers, except Microsoft, set Google as the default search provider. < / P > < p > in addition, Google achieves its business strategy through Android’s open ecosystem. Google is attracting more and more mobile phone manufacturers and operators to use its operating system by relaxing its control on Android. This eventually makes Android an ecosystem that application developers can’t get around. < / P > < p > today, Android accounts for more than 95% of the licensed mobile operating systems for smartphones and tablets in the United States, and more than 70% of all mobile devices in the world. The U.S. Department of justice believes that Google has abused its dominant market position in the above fields, which has posed a threat to consumers and industry competition. In the following four points, Google has illegally maintained a monopoly position in the search and search advertising market: < / P > < p > 2) sign binding agreements and other agreements to force its search applications to be pre installed in the main locations of mobile devices and make them Can’t unload, regardless of consumers’ preferences; < / P > < p > 3) reach a long-term agreement with apple, requiring Google to become the default and de facto only universal search engine on Apple’s Safari browser and other apple search tools; < / P > < p > 4) use monopoly profits to seek preferential treatment for its own search engine in devices, web browsers and other search portals, Form a continuous and self strengthening monopoly cycle. < / P > < p > according to the indictment, Google pays billions of dollars a year to publishers, including device manufacturers such as apple, LG, Motorola and Samsung, American wireless operators such as at & T, T-Mobile and Verizon, and browser developers such as Mozilla, opera and UCWEB. Some of the agreements also require publishers to bundle Google Apps together and provide these web search capabilities in the most accessible locations for consumers. < p > < p > in 2005, apple began to default Google as Safari’s default search engine. In return, Google will give back a large part of its advertising revenue from Apple’s devices. According to the Ministry of justice, Google’s illegal monopoly in the search market has led to a decline in the quality of search services and damage to consumers’ interests, which are reflected in the dimensions of privacy, data protection and consumer data use. Google has also largely prevented competition in the search advertising market, damaging advertisers. By suppressing competition, Google has greater power to manipulate advertising inventory and bidding dynamics, thus charging advertisers higher fees than in a competitive market. Google can also reduce the quality of its services to advertisers, including limiting the availability of information about its marketing activities to advertisers. On the day when the U.S. Department of justice formally sued Google for illegal monopoly, Kent walker, Google’s senior vice president of global affairs, published an article on the company’s official website, saying that this was an extremely wrong judicial lawsuit, which did not help consumers. People use Google because they choose to do it, not because they’re forced to do it, or because they can’t find alternatives, says walker. The Justice Department’s suit doesn’t help consumers. On the contrary, it will artificially support low-quality search alternatives, raise the price of mobile phones, and make it harder for people to get the search services they want. < p > < p > Walker believes that the Justice Department is wrong about how people use the Internet, and it is easy to change the default settings. In addition, about 60% of Americans start to use Amazon for shopping. According to Walker, the agreement between Google and apple is not exclusive, and competitors can also appear in safari. Apple chose to use Google search in its desktop browser because it is the best. Google believes the court will conclude that the Justice Department’s litigation is inconsistent with the facts and the law. Continue Readinggather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?