Time: a Chinese enterprise is innovating Global Logistics

The leapfrog development of China’s e-commerce and logistics has attracted global attention. Recently, the world’s top media, US weekly published an article to analyze a Chinese enterprise’s innovation in global logistics. Since the outbreak, more than 250 million pieces of medical protection equipment have been transported to more than 150 countries and regions around the world. Rookie is like the “Android” system in the logistics industry. It reduces the cost of global transportation and makes goods flow around the world. What rookies do will provide unlimited opportunities for global small and medium-sized enterprises. < / P > < p > a 1.5 m long and 0.9 m wide automatic driving car will load express packages from the rookie post station and drive into the nearby residential areas. This has become a scene in Hangzhou. Residents in pajamas walk to the nearest pick-up point, enter the pick-up code into the car, and the door on one side of the car will open and then pick up their packages. Small G will drive to the next station, using a 360 degree sensor to avoid crowds and obstacles. < / P > < p > this four-wheel car doesn’t look so cool and can’t run fast, but as a rookie’s innovative distribution robot, small G, it represents the future. “It will send a message to customers when it leaves, and it will send another message when it arrives at the pick-up point, so that customers can grasp the departure time,” explains Long Fei, a rookie engineer. “Some models also support sending.” < p > < p > when it comes to logistics innovation, small G may not be as earth shaking as container or jet cargo aircraft. But for Alibaba’s intelligent logistics platform rookie, this is an innovation that customers can most intuitively experience in the logistics revolution that they promote, which is rarely known to the public. Founded in 2013, rookie has a grand vision to change the world trade mode, and its current valuation has reached tens of billions of dollars. < p > < p > the rookie program creates a unified ecosystem for logistics companies around the world, and each company can join in seamlessly, so as to realize the smooth flow of goods between the company and its jurisdiction. Small G is part of this ecosystem. Just as Google’s Android system can provide services to global smartphone manufacturers, rookie is building an open intelligent system, from electronic bill to digital customs clearance, providing digital services for global logistics companies. < / P > < p > “now you may not see how grand they are doing,” says Tao Xun, an investment professor and PE investor at Peking University. “But this may be the most important innovation in China’s digital field at present.” < p > < p > rookie is not a traditional logistics company. It is an open platform connecting 3000 logistics partners at home and abroad with 3 million express delivery personnel, including the top 15 logistics companies in China and the top 100 in the world. This platform integrates the real-time data of companies and lines, so that businesses can choose the most economical and efficient delivery mode. < / P > < p > for consumers and manufacturers, this means that a kilogram of parcel can be delivered anywhere in China within 24 hours, at a cost of about 30 cents. The rookie’s future goal is to achieve 72 hours of global reach at a cost of three dollars.. From coffee growers in Peru, textile workers in Chad, medical device manufacturers in Bangalore, and countless others, this is great news. < / P > < p > “we have to bring the CEOs of various express companies together so that everyone can reach a consensus before we can succeed.” Wan Lin, the rookie CEO, was interviewed in Hangzhou rookie headquarters. In the room full of fitness equipment and double 11 decorations, he said, “because the biggest obstacle to globalization is logistics.” < / P > < p > in addition to the sensors all over the place, the rookie also installed cameras for each warehouse, equipped with GPS positioning for every truck and even package. The rookie plan makes every link of logistics from end to end digital. < / P > < p > for China’s 1.94 trillion e-commerce market, this practice will bring great changes. China’s e-commerce development is leading the world, three times that of the United States. Last year, 64 billion domestic packages were sent out, but the existing fragmented logistics network has caused problems such as inefficiency and waste. In China’s cities and counties, it is not difficult to see the express brother rushing to pick up the express from the mountain of packages piled up on the street. Extreme waste of packaging is also a problem: online shopping for a thin mobile phone patch, you have to turn out products from stuffed boxes filled with air bags and plastic foam shoes. < / P > < p > this means that there is still much to be done in terms of increasing profits and enhancing environmental protection. For example, it can save fuel, packaging and reduce unnecessary storage. Data provided by rookies show that the electronic face alone can save 400 billion pieces of paper and 1 billion kilograms of carbon emissions each year. It also means cost savings, Mr Wan said: “China has handled as many as 70 billion packages this year. Imagine if you could save one cent per piece? “< / P > < p > Wan Lin has always had great goals. After obtaining his doctorate from the University of Texas at Austin, he worked for 9 years at Amazon, and eventually became the global logistics director, reporting directly to Bezos. He mentioned that Seattle “feels like home” and agrees with Bezos’s aim of “raising standards and exceeding expectations”. < / P > < p > “Amazon has taught me that culture and capacity building should be customer-centered,” says Wan Lin, “a culture without capacity building will become an empty slogan hanging on the wall.” < / P > < p > as a member of Ali family, all aspects of rookie business can be completed within the group system. For example, if a seller sells goods across the border on Taobao, the payment can be made through ant financial services, and the logistics and distribution are handled by rookies. The order transaction is always in the enterprise ecology of Ali. This allows the computer to quickly check all aspects of the order, from cost, retailer, to the size and weight of the goods delivered, and send this information to the customer department to detect potential problems early. For example, when a rookie’s charter plane takes off from Shenzhen and leaves for Russia, customer data will be sent out. When the plane lands, the goods have been cleared. < / P > < p > consumers and businesses can choose a trading platform other than Taobao or a payment platform other than ant financial services. However, if all the links occur in this system, the whole customs clearance process will be greatly simplified, which will bring many benefits, such as greatly shortening the delivery time and enhancing the influence of China’s logistics. The efficiency improvement of < / P > < p > is impressive. “When we started to do cross-border shopping in 2014, it took a month to deliver. Now we only need to clear the customs. We can process 20 million packages a day,” Wan Lin said In the early stage of the epidemic, the handling capacity of rookies has encountered great challenges. The route must be adjusted to avoid the outbreak areas, but it is also necessary to ensure that these areas can receive materials. < p > < p > in January, the rookie opened a green channel to help transport global medical aid to Wuhan, which delivered 69 million tons of medical aid materials from 39 countries and regions. < / P > < p > after the epidemic situation in China was under control, the focus of rookies’ work was to transport materials, increasing the number of chartered flights from 260 to an astonishing 1260, making up for the capacity gap caused by airlines’ outage in time. Rookies have delivered 250 million pieces of medical protection equipment to more than 150 countries and regions around the world. The epidemic situation has tested the ability of rookies, and has also stimulated a lot of progress and improvement. “The epidemic has made a lot of people realize the importance of logistics infrastructure, and also let us foresee the development of rookies in the next three years in advance,” said Wan Lin < / P > < p > this is also a strategic advantage, similar to the plan to establish global standards for next-generation technologies such as 5g, artificial intelligence and the Internet of things. Although China has been developing steadily in this area, such as the protocol specification for 5g wireless network use. But rookie logistics capabilities may be the first time China has set up a truly global norm. < / P > < p > “logistics capability is part of the strategic initiatives to become a technology driven country. People of insight in this country are well aware of the future trend of the industry and work hard for it,” pointed out Professor Deepak jembo, European president of China Europe International Business School and former dean of Kellogg School of management of Northwestern University. < / P > < p > it is estimated that 95% of E-Commerce orders in the United States are delivered by FedEx, UPS or US postal services. Meanwhile, DHL from Germany accounts for 39% of the global logistics market, and recently Amazon has begun to highlight its own logistics services, including air transportation. < / P > < p > although these international logistics giants have been rooted for many years, rookies are expected to surpass them. Because the rookie platform can carry the players that the whole industry wants to cooperate with. Rookie said it had worked with ups and FedEx in warehousing and B2B logistics. “This is an area where the imagination of logistics companies in Europe and the United States has not yet reached,” Tao said < / P > < p > just as Google’s Android system has millions of software engineers around the world to create products for it, rookies are constantly developing standardized products such as applications, logistics infrastructure and the next generation of “small G” unmanned distribution robots, and sell them to thousands of related companies. Tao Xun pointed out that the next stage is to combine intelligent learning technology with global logistics system. “Will these robots move on their own? Can these trucks drive by themselves? How smart is this system? ” < / P > < p > in China, robots for delivering dishes in restaurants and concierge service robots in hotel lobbies are very common. Now it’s the logistics industry’s turn. It’s about to become an advanced testing ground that used to be seen only in comics and movies. “Yes, life is imitating art in some ways,” Wan Lin pointed out. We are building a future of technological wonder. ” Continue ReadingYueshang group has become the third social e-commerce service platform listed in China after being gathered in pinduoduo