Toshiba, the father of notebook computers, left the market in a dark mood

Although for today’s consumers, there are few Toshiba notebook products on the market, but in fact, the creator of the world’s first real notebook computer is Toshiba.

in 1985, Toshiba launched thorn EMI ligator, which is known as the world’s first mass-produced and listed laptops, which can be called “the father of notebook computers”. Since then, Toshiba has expanded its product line to satellite, port é g é and once became the world’s largest notebook computer manufacturer.

according to titanium media, the verge reported on August 9 that Toshiba sold 80.1% of its computer business shares to sharp for $36 million two years ago, and sharp renamed the division DYNABOOK. In June 2020, sharp exercised its right to purchase the remaining 19.1% of Toshiba’s shares. Toshiba issued a statement on August 4 that the transaction had been completed.

subsequently, CCTV reporters contacted the relevant person in charge of Toshiba for the first time. The person in charge said that currently Toshiba had sold its notebook computer business and all its shares to sharp, and the relevant transaction was completed in early August. This also marks that Toshiba officially withdrew from the notebook computer business which has been in operation for 35 years.

according to the public data, Toshiba is the largest semiconductor manufacturer in Japan and the second largest comprehensive motor manufacturer in Japan. It belongs to Mitsui Group, and its business fields include digital products, electronic components, social infrastructure, home appliances, etc.

Toshiba was founded in July 1875. In that year, Mr. Tanaka, who made clocks, set up the “Tanaka Manufacturing Institute”, a telecommunication machine factory in Ginza, Tokyo, and began the entrepreneurial history of Toshiba.

although there are few Toshiba notebook products on the market, in fact, the founder of the world’s first real notebook computer is Toshiba.

in 1985, Toshiba made the world’s first notebook computer t1100, which has rechargeable battery, Intel 8096 processor with frequency less than 1MHz, 9-inch monochrome display screen, 720kb hard disk, 512k memory, size of 12 * 2 * 11 inches and weight of 2.9kg. At first, Toshiba executives were uncertain about the future of portable computers, but eventually decided to produce and sell the t1100, which initially sold for about $2000.

in 1991, Toshiba released the first commercially available Toshiba t3200sxc with a color TFT display screen. Later, Toshiba launched a popular series of satellite products. At that time, the model that could compete with the satellite series was ThinkPad, which had not been acquired by Lenovo.

Toshiba was one of the world’s top PC manufacturers in the 1990s and early 2000s when the PC industry developed rapidly. But with more and more players pouring into this market, and Toshiba’s unique functions are becoming less and less, Toshiba’s market share is gradually declining.

after entering the 21st century, ThinkPad, macbook, Dell, HP, Lenovo and other products have gradually won the favor of consumers, while Toshiba has lost its competitive advantage with the gradual increase of competitors.

in the PC market, Toshiba’s sense of presence is getting lower and lower. When selling shares to sharp, Toshiba’s sales in the PC market had fallen from a peak of 17.7 million units in 2011 to 1.4 million units in 2017.

according to Beijing business daily, Liu Yun, a visiting researcher at the Japanese Research Institute of Nankai University, said, “in fact, selling computers and other loss making businesses is not a bad thing for Toshiba. On the one hand, computer business is no longer the core business of Toshiba. In fiscal year 2014, Toshiba has continued to take sales of computer products in the emerging markets in Japan and continued to stop sales in many emerging markets.

interestingly, sharp is very optimistic about DYNABOOK. Not long ago, President and CEO of sharp said that his business was profitable for the first time in 2018. She also said the subsidiary could be listed within a year.

according to Toshiba’s financial report, as of March 2018, the sales volume of Toshiba’s PC business unit was y146.68 billion, down 11.1% from y165.06 billion in fy2016, and the net loss reached y8.21 billion.

according to titanium media, in fact, Toshiba’s “bad luck” began in 2014. Toshiba cut about 900 jobs worldwide in fiscal 2014 due to losses in its computer business.

in 2006, Toshiba hoped to enter the nuclear power industry through the acquisition of Westinghouse Electric Co., Ltd., but at that time, Mitsubishi and Hitachi also had plans to bid. In order to compete with its peers, Toshiba increased capital investment in the bidding process, and finally won Westinghouse Electric Power with a three times premium of $5.4 billion.

but what is unexpected is that the leakage of Fukushima nuclear power plant in 2011 directly led to the cold weather of nuclear power industry in the world, and Toshiba nuclear power business suffered a fatal blow. In addition to the cancellation of some orders, the cost of remaining construction orders has been rising, and the construction period has been repeatedly delayed.

according to Toshiba’s financial report, its net loss in 2016 fiscal year was as high as 965.7 billion yen, about 36.2 billion yuan, which was the largest annual loss in the history of Japanese manufacturing enterprises at that time.

in November 2015, Toshiba was also found to have made false accounts: in the past seven years, the company falsely reported a pre tax profit of 224.8 billion yen, more than 30% of the pre tax profit in these seven years.

the Japanese Securities and Exchange Commission fined the company more than 7 billion yen. That year, Toshiba confirmed that the consumer electronics department would lay off 6800 employees, about 30% of the total number of employees in the Department.

in 2016, Toshiba sold its medical equipment business to canon for 665.5 billion yen. In the same year, Midea acquired 80% of Toshiba’s white appliance business for 51.4 billion yen.

in November 2017, Toshiba announced that it would sell 95% of its TV business subsidiary to China Hisense Group at a price of 12.9 billion yen.

in June 2018, Bain Capital led consortium completed the US $18 billion acquisition of Toshiba memory Co., Ltd.

in December 2019, Sony announced that it had purchased Toshiba’s image sensor business for 19 billion yen.

on June 22, this year, Toshiba announced that the company had no strategic intention to stay in the storage market, so it would gradually realize its shares in kioxia to ensure the company’s earnings.

as early as February 2018, Toshiba announced a personnel change. The naming Committee of Toshiba company decided to appoint Chegu Changzhao as the CEO and chairman of the company.

after Che Gu took office, he began to liquidate his negative assets. First, retreat from the overseas nuclear power market. After that, it sold the LPG business to the French energy company total at an ultra-low price of 1.7 billion yen. Sell the computer business to sharp for 4 billion yen. Meanwhile, Toshiba announced its withdrawal from the mobile phone market.

on June 5, 2020, Toshiba released its final accounts report for 2019. Although it suffered from the impact of the new coronavirus epidemic, the operating profit of Toshiba company soared four times over that of 2018, reaching 130.5 billion yen.

it is understood that in the future, Toshiba group will focus on energy, environment, intelligent city and other fields to transform into an all-round service-oriented enterprise. After adjusting the business strategy, whether Toshiba can usher in a new round of development remains to be seen. American companies begin to give up R & D: who should pay for corporate research?

Author: zmhuaxia