Nowadays, with the advent of the information age, advertising has become a part of people’s lives everywhere. All kinds of advertisements can be seen on various social platforms, such as microblog, wechat, lights at the door of the house and the handrails of the subway. And the importance of advertising to social life is self-evident, whether commercial or public welfare, all need advertising “advertising”. < / P > < p > in 2019, with China’s advertising industry entering a period of fierce competition, both the number of advertising companies, the number of employees, and the advertising turnover will show a rapid growth trend of competition. In 2017, the scale of China’s advertising market reached 690 billion yuan. It is estimated that the growth rate of China’s advertising market from 2018 to 2019 will be basically consistent with the growth trend of nominal GDP. From 2018 to 2019, the scale of China’s advertising market will increase by 8% – 10% to 760 billion yuan and 836 billion yuan year-on-year. It is expected that in the overall advertising market, online advertising, especially head Internet companies, will drive the industry strongly Industry growth. According to artillery intelligence, the global ar advertising revenue will reach 1.5 billion US dollars in 2019 and is expected to reach 8.8 billion US dollars by 2023. Snapchat led the AR advertising market with $1.14 billion in revenue last year. A recent study by JWT intelligence found that 40% of generation Z use AR filters and lenses to express themselves creatively. During the period of home isolation, snapchat users reached a record high, with daily active ar users reaching 163.5 million, indicating the huge market potential of AR consumption. However, AR advertising is favored by advertisers because of its strong interactivity and interest. At the same time, this new form of advertising can not only enhance the user experience of social media, but also enhance the user’s understanding of the brand. < / P > < p > in addition, it can attract more brands’ attention, and it is also a way to feed back the platform. User generated ar content is easier to share and disseminate, helping users expand the impact of social media activities. < / P > < p > today, with augmented reality technology, users can use immersive products to demonstrate their creativity and experience empathy, which reflects the scope and audience potential of augmented reality technology. However, it should be noted that the vitality of AR advertising largely depends on whether users, advertisers and platforms can continue to benefit. According to statistics, the share of the global Internet advertising market in the global market has steadily increased, with the market size of nearly 333.25 billion US dollars in 2019. Nearly 50% in 2019. The global digital advertising market is highly concentrated. The cumulative market share of the top ten enterprises is 76.51%, and Google ranks first in the market share of 31.1%. Among them, the scale of mobile advertising market is developing rapidly and the growth rate is slowing down. In 2019, the global mobile advertising market scale is nearly 190.2 billion US dollars. Google has a 46.8% share of the mobile advertising market, with Facebook following. < / P > < p > according to the data, from 2016 to 2018, the global digital advertising market scale has been increasing year by year. The scale of global online advertising market increased by US $289933 million in 2018. The global digital advertising market is generally growing year by year, with a market size of nearly $333.25 billion in 2019. < / P > < p > the two companies are undoubtedly the global leaders in digital advertising, a fast-growing market that is expected to grow 17% this year to $327 billion, according to emarketer. In the United States, the size of the digital advertising market has recently surpassed that of traditional media such as print and television, suggesting the power of Facebook and Google. < p > < p > in 2016, the application market scale of holographic AR in entertainment industry in China was RMB 600 million, and the compound annual growth rate was expected to be 83.5% in 2016-2020, 92.8% in 2020-2025, and 180 billion yuan in 2025. This growth is due to the increasing popularity of entertainment radio programs, especially live radio programs, including ceremonies, concerts, parties and sports events, in which ar has great potential. In addition, the increase in live broadcast capabilities from smartphones and other portable digital devices has contributed to this growth. With its leading original technical strength, Weimei holography further empowers the advertising and entertainment industries with “Ai + Ar”, bringing brand-new impetus to advertising practitioners and partners, and jointly promoting the innovation and development of China’s holographic ar advertising entertainment and application. The core of Weimei holographic business is holographic AR technology, which is used in software engineering, content production, cloud and big data, and provides customers with AR based holographic services and products. Products mainly include holographic ar advertising services and holographic ar entertainment products. About 19.80% of the revenue from holographic ar came from holographic services. < p > < p > holographic ar advertising software enables users to insert real or animated 3D objects into video clips and integrate them seamlessly with scene segments. It is mainly used to embed holographic ar ads into movies and programs hosted by China’s leading online streaming media platform. In 2019q1, there were about 2.3 billion times of watching holographic enhanced advertisements produced by Weimei software, and about 1.2 billion times of watching in 2018q1, with a year-on-year increase of 91.7%. In 2018, there were about 6.6 billion views of holographic ar advertisements produced by the company’s software. In 2017, the number of viewing times was about 4.9 billion, with a year-on-year increase of 34.7%. < p > < p > through its proprietary image and video recognition technology, Weimei’s software enables users to analyze the underlying video clips at the pixel level to identify the advertising space that can be enhanced by 3D objects. Advertisers and their agents purchase these advertising spaces through API or API integrated with Weimei’s system, specify their target audience and budget, and usually provide 3D models embedded in videos. When the advertisement space is detected and 3D objects are generated, the 3D objects will be automatically embedded into the basic stream video according to the batch processing determined by Weimei software. < / P > < p > participation and interaction. Holographic enhanced advertising tends to create more attractive and memorable experiences, which may stimulate buying impulse. Holographic augmented reality advertising encourages interaction between consumers and brands, creating a more interactive relationship than other forms of advertising. < / P > < p > natural rather than destructive. Compared with traditional banner ads and video ads that flash and rotate on the screen, holographic ar ads naturally mix with scenes in movies or TV programs, which helps overcome advertising blindness and create a natural, uninterrupted viewing experience. < / P > < p > cost effectiveness and flexibility. Weimei’s technology can identify advertising space that can be repeatedly applied to multiple brand advertisements. The 3D objects embedded in the video can achieve the same realistic level as the traditional visible advertising, and it is more cost-effective, because it saves the cost related to commercial advertising shooting. < / P > < p > payment middleware is a software solution that connects mobile applications to payment channels, enabling mobile application users to easily access various online payment options. Weimei has cooperated with more than 55 application developers. In 2018, Weimei’s payment middleware has been embedded in more than 1100 market mobile applications with more than 300 customers, most of which have AR function. The advanced payment middleware of Weimei simplifies the usually time-consuming mobile payment process. Mobile payment middleware enables application developers to build an in application payment infrastructure, so that small amounts of money can be paid or received through an efficient and secure system without any interface redirection. This kind of mobile payment middleware enables application developers to store the user’s payment voucher in a trusted and secure environment, and reduces the burden of repeatedly entering and verifying the payment information of each transaction. The payment middleware of Weimei can be fully integrated with various types of mobile applications, especially those with AR technology, such as live broadcasting, games, self shooting, photo editing and video sharing applications. At present, Weimei’s payment middleware supports all major online payment channels in China and is compatible with mainstream mobile operating systems. Weimei generates revenue through mobile payment middleware and shares it with application developers at an agreed percentage. < p > < p > < p > “Ai spokesperson” Li Kaifu once said in his public speech that human feelings are becoming more and more important in the era of artificial intelligence. “Artificial intelligence beats human beings in many analytical tasks, but the unique feature of human beings lies in the ability to love. Therefore, there will be many new and humane jobs in the service industry in the future.” It can be predicted that advertising in the era of artificial intelligence will also be more humane. < / P > < p > therefore, with the continuous upgrading of advertisers’ marketing demands, the more personalized and efficient advertising demand supported by technology has become more and more prominent, so as to carry more display content. At present, the help of new technologies has become a strong driving force to innovate China’s advertising market, including the Ar + AI algorithm based on video content provided by Weimei holography The integration of advertising and scene can not only effectively trigger consumers’ purchase demands, but also provide users with high-quality interactive experience to meet the different needs of consumers in different scenarios. < / P > < p > innovation is the driving force to promote the ecological development of digital media. It is expected that almost all of the growth in the global advertising budget will be spent on digital channels, and most of it will be spent on programming. In the review of the development of media technology, we see the great impetus of technology to the media; in the review of the development process of advertising form, we see the strong influence of media technology on advertising form. The digital wave has placed advertising in a broader space, bringing more opportunities and challenges. By combing the development process of technology and media, we have reason to believe that under the background of today’s digital technology, the advertising industry will usher in a major development opportunity. gather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?