At 1:00 a.m. on September 16, apple watch, the eighth generation iPad and the new iPad air were unveiled at Apple’s fall launch. The iPhone 12 series, which has attracted much attention, was expected to win everyone’s attention. < / P > < p > we crawled through the iPhone 12 for 10 days trying to figure out what we were talking about when we were talking about Apple. From 0:00 to 2:00 on September 16, iPhone search volume increased 8 times year-on-year and 5g search volume increased 3 times year-on-year, according to Suning e-buy data. < / P > < p > from the actual crawling data, the overall discussion degree of the iPhone 12 is not as high as expected. The highlight came on September 8, when Apple officials announced the time for the launch. < p > < p > according to Apple’s habit in the past years, there are new iPhone products at the autumn conference. This year, apple broke its seven-year tradition of releasing only new products such as watches and iPads. < / P > < p > in fact, even before the launch, there was a lot of speculation that the iPhone 12 would be delayed. On the contrary, Guo Mingji, who predicted the fastest mass production and shipment of the iPhone 12 Series in the first ten days of October, and hung up the pre-sale page and quickly went offline to get rid of the traffic, so the mentioning rate was relatively high. One of the main reasons for Apple’s high hopes for the iPhone 12 series is that it will support 5g. Earlier, apple chose to launch a new product the next day after Huawei’s chip supply was officially cut off, which was full of provocation. < / P > < p > if the rumors are true, the iPhone 12 will be delayed until late October, which is likely to collide with Huawei’s mate 40. This is also considered by the industry as a positive confrontation between the two mobile phone giants. < / P > < p > according to public data, the iPhone 11, as the entry-level iPhone, has the best sales of all Apple phones on sale. Apple, which has tasted the sweetness, no doubt wants to continue this strategy. This is obviously different from Huawei mate 40, a “out of print” machine equipped with high-end Kirin chips, from the initial target audience users. < / P > < p > on the other hand, in recent years, mobile phone prices have plummeted seriously. According to the survey report on “consumers’ expectation of iPhone 12 series mobile phones”, less than 30% of the respondents will buy the iPhone 12 Series in the first time when it is put on sale. Nearly 60% of the respondents said that they will wait for the price or wait for the “double 11” and other major price reductions before entering the market. < / P > < p > at present, 5g network has not been fully popularized, 5g mobile phone and 4G network have become normal. When 4G can meet the basic network speed requirements, 5g is not very attractive. < / P > < p > on the other hand, 5g has higher requirements on mobile phone hardware. However, from the perspective of iPhone 12, poor battery life has become the biggest short board, which also greatly weakens public expectations. American companies begin to give up R & D: who should pay for corporate research?