The annual double 11 officially opened yesterday. Today, tmall announced the list of “top 10 hot items” in the opening hour of double 11. Apple ranked first and Huawei ranked third. According to the list, Huawei ranked third with the strongest new mate40 pro in history, while the iPhone 11 was slightly ahead. However, as Huawei’s mate40 series is increasing its supply, it may also fight back later. < p > < p > in recent years, Huawei’s mobile phones have achieved outstanding performance. It took almost nine years to catch up with Huawei’s mobile phones. The sales volume of Huawei’s and Apple’s mobile phones has been reversed for the first time in 2019. The following is a comparison of the sales of Huawei and apple mobile phones in recent years. < / P > < p > in 2010, Apple sold 39.99 million, Huawei sold 3 million, 2011, Apple sold 72.29 million, Huawei sold 20 million, in 2014, Apple sold 169 million, Huawei sold 75 million, 2017, Apple sold 216 million, Huawei sold 150 million, in 2018, Apple sold 218 million, Huawei sold 208 million, Apple sold 198 million, Huawei sold 240 million Limited pressure, Kirin chips are unable to produce. Yu Chengdong once said: Huawei chips are now out of print. Can Huawei, with 8 million Kirin 9000 chips, beat apple, which holds 80 million A14 chips, and continue to write the glory of domestic brands? Obviously, there are still a lot of variables in whether 2020 can still be the first. < p > < p > surprisingly, it was not the iPhone 12 that won the double 11 this year, but the previous iPhone 11 released by Apple last year. However, with such an “old product”, apple still beat Huawei. However, in terms of the number of people who buy, Huawei is in the ascendant. Statistics show that 6 million people rob Huawei and 5 million people rob apple. From the perspective of public support, Huawei’s voice is obviously higher. < / P > < p > compared with the previous generation products, the iPhone 12 has fully added 5g network support, and is equipped with a more powerful A14 processor, which undoubtedly has more advantages than the iPhone 11 in experience. The following is a detailed specification comparison between iPhone 11 and iPhone 12. < / P > < p > although both iPhone 12 and 11 support dual card and dual standby, 12 supports 5g network, while iPhone 11 supports 4G network at most, so it is unable to experience the next generation network; < / P > < p > in addition, the iPhone 12 series has a high-throughput x55 baseband, while the iPhone 11 is an Intel baseband, so 12 should have more advantages in signal aspect. However, as Apple’s first generation 5g mobile phone, the optimization seems to be not perfect. Some first batch of users reported that if the iPhone 12 dual card is used, there will be no service in the places with poor signal, and the flight mode is useless, and it must be restarted to recover. < / P > < p > although the screen sizes of iPhone 12 and 11 are both 6.1 inches, the iPhone 12 has higher screen quality, including resolution, screen precision and OLED panel, with better image quality and lower power consumption. With the latest generation of bionic processor, the power consumption of the latest generation of the iPhone is lower than that of the previous generation. < / P > < p > the iPhone 12 supports up to 20W fast, and supports Apple’s latest MagSafe wireless charging, which can achieve up to 15W wireless fast. The previous iPhone 12 has a maximum charging specification of 18W, which does not support MagSafe wireless charging, but can support 7.5W Qi wireless charging. < / P > < p > in other aspects, the iPhone 12 uses a right angle frame similar to the iPhone 4, while the iPhone 11 is a common rounded border design in previous generations. The former is more beautiful in vision, and the latter is better in hand, and each has its own merits. < / P > < p > the rear dual camera of iPhone 12 is 12 million ultra wide angle + 12 million wide angle, which supports 2 times optical zoom and up to 5 times digital zoom; the rear dual camera of iPhone 11 is 12 million ultra wide angle + 12 million wide angle, supporting 2 times optical zoom and up to 5 times digital zoom. Here’s a comparison of iPhone 12 and iPhone 11 photos. You can feel the difference visually. < / P > < p > in the wide-angle lens, the iPhone 12 aperture specification is higher, and the imaging has more advantages. In addition, the iPhone 12 series supports Dolby horizon HDR video capture, which is the first generation of smartphones to support Dolby horizon HDR. It supports up to 1 billion color video shooting, and can maintain the resolution of 4K and 60 frames. < / P > < p > Dolby view format video can also be edited, and filters can be directly added to the iPhone, which will help professional video photographers. < / P > < p > the biggest advantage of the iPhone 11 series at present is undoubtedly the price. At present, the price of the 64GB version of the iPhone 11 is generally around 4300 yuan. With the subsidy of some e-commerce platforms, the price can be as low as 4000 yuan, and the price of 128GB version can be as low as 4300 yuan. In addition, recently, a lot has launched a campaign to buy iPhone 11 and give away authentic airpods 2 wireless headphones. After receiving the ticket, you can buy a simple version of iPhone 12 (128GB version) + airpods 2 headset for 4499 yuan. < / P > < p > but the iPhone 12 has just come into the market, and the e-commerce platform is basically sold at the original price. In addition to Apple’s channel control this year, e-commerce platform offers are extremely limited, most of which are small discounts such as dozens or one or two hundred. Take the 128GB version as an example. The price of iPhone 12 is 6799 yuan, while most of the 11 ones are around 4300 yuan. The price difference between the two is 2400 yuan. If you include the airpods 2 sent by the event, the price difference between them is close to 3000 yuan. Do you feel that 12 is not fragrant immediately. < / P > < p > in other aspects, the biggest highlight of the iPhone 12 series is that it supports 5g network. However, under 5g network, the power consumption ratio of iPhone 12 series is obvious, and the battery life of iPhone 12 series is obviously lower than that of 11. In addition, the right angle design of the iPhone 12 is not as comfortable to hold as the rounded frame design of the iPhone 11. < / P > < p > compared with the previous generation of iPhone 11, the appearance of the new generation iPhone 12 is not changed much except for the middle frame, which is more about the internal hardware differences. Compared with 11, iPhone 12 has stronger performance, 5g network support, and has improved in screen, camera, fast charging and fall resistance. Overall, the iPhone 12 is much better than the iPhone 11, and undoubtedly more fragrant from the comprehensive experience. However, at present, the biggest advantage of iPhone 11 is that the price is relatively enough. In addition, for most users, 5g is not fully popularized, and the related tariff packages are not user-friendly. When the iPhone 11 is still enough and the price difference is two or three thousand, most users will still choose the old model. < / P > < p > however, with the launch of all models such as iPhone 12 mini and 12 Pro max, as time goes on, iPhone 12 series has also launched various preferential activities. When the price difference between the two becomes smaller and smaller, the advantages of purchasing will gradually turn to the new iPhone 12 series. If you want to save money to buy 12, you can only continue to wait patiently. American companies begin to give up R & D: who should pay for corporate research?