Why does the flagship mobile phone stop production when it can’t be sold, but it doesn’t reduce the price

The speed of mobile phone updating is very fast, and even some mobile phone manufacturers may release more than one flagship model in a year. However, have you noticed such a rule that after the release of the new flagship mobile phone, the previous generation of flagship mobile phones will not carry out large price reduction, but choose to stop production and eliminate them. < / P > < p > then, here are some netizens to ask: why most of the flagship mobile phones will not have a big price reduction when they are eliminated? Now, let’s explain it briefly. < / P > < p > many people will have such a mentality. A flagship phone that has been released for a long time is very expensive. Knowing that it can’t be sold, isn’t it better to reduce the price to promote sales? Direct price reduction of 1000 ~ 2000 yuan, I’m afraid it’s not the rhythm of crazy robbery. In fact, from the perspective of consumers, there is nothing wrong with it. Mobile phone manufacturers also want to cut prices, but the result is that the high-end flagship image, which took years of hard work, is gone. Big price reduction will solve the sales problem of a flagship in the short term, but it is not conducive to the establishment of high-end image in the long run. < / P > < p > every brand has its high-end flagship, such as Huawei’s P series and mate series, Samsung’s s s series and note series, and oppo’s find series. These flagship brands represent the facade of a brand, and damage to the image for the sake of sales will eventually outweigh the loss. < / P > < p > the flagship mobile phone itself focuses on the high-end consumer market. When a certain series has formed a user base, most users will continue to choose this brand after the new generation of mobile phones. Because of the high retention rate of users and the high profit return of flagship phones, mobile phone manufacturers will choose to stop production when eliminating old flagship rather than make sales promotion at a big price reduction. < / P > < p > ordinary consumers may only pay attention to the high cost of hardware such as the screen, memory, camera module, processor and body material of the flagship phone, which affects the price reduction space. But the project of a flagship mobile phone is still inseparable from the market research, marketing expenditure and so on. < / P > < p > in addition, behind the successful launch of a flagship, there may be thousands of R & D teams working on key problems, ranging from screens and camera hardware to small components such as vibration motors and micro slot earphones, as well as software debugging in every detail. The flagship mobile phone has to spend more time than a thousand yuan machine. That’s the truth of the so-called “one penny for each product”. < / P > < p > in addition to the high R & D expenditure behind the flagship aircraft, the added value of the flagship aircraft itself is also higher. The added value here means that users who buy flagship mobile phones enjoy much more services than those who buy low-end models. < / P > < p > for example, the flagship of vivo high-end series nex 3S has a complete set of user service privileges. It not only includes comprehensive product services such as broken screen treasure, extended warranty and back cover treasure, but also enjoys after-sales services such as nex exclusive maintenance standby machine and nex exclusive customer service hotline. The ultimate experience of high-end flagship new products is supplemented by rich and noble service privileges, which can be said to be the exclusive welfare for business elites. < / P > < p > according to the previous official introduction of vivo, members can not only participate in the free trial activities of vivo intelligent terminal products, but also participate in the nex100 + Club elite salon regularly to communicate with the technology, culture, art, business and other industry elites specially invited by nex. < / P > < p > this simple example is enough to show that the flagship mobile phone is not only a product for sale, but also a service for sale. The added value of these flagship phones is something that ordinary consumers don’t care about, but it does exist. On the whole, the R & D expenditure + added value behind the flagship aircraft is also one of the reasons why it will not rashly reduce its price. < / P > < p > whether it is the market positioning of the flagship mobile phone itself, the establishment of its high-end image, or the R & D expenditure and added value behind it, it is decided that the flagship phone will not make a great deal of price reduction and promotion momentum when upgrading. Moreover, when mobile phone manufacturers launch new products, the division of product lines is very detailed. The division of labor between high, middle and low price segments is clear, and there are corresponding groups and markets. < / P > < p > if the price of the old model’s flagship is lowered blindly, it will not only affect the sales of the new flagship, but also have a strong impact on its mid end product line. It is certain that mobile phone manufacturers will not do such a thing. So what about the remaining inventory? On the one hand, manufacturers will strictly control the inventory of flagship, on the other hand, a small part will be handed over to the authorized dealers and other third-party platforms to slowly digest. < / P > < p > if you don’t give up on the old flagship, you can either start early before the elimination, or when this part of the flagship is eliminated, you can only go to the second mobile phone market to buy, of course, the price is not very cheap. How do you choose? Welcome to leave a message to discuss ~ < A= https://twhosting.com/american-companies-begin-to-give-up-r-d-who-should-pay-for-corporate-research/ target=_ blank>Continue ReadingAmerican companies begin to give up R & D: who should pay for corporate research?