Why should manufacturers rethink mobile photography

Recently, there has been a slight change in the photo tagging on the iPhone billboard. The original logo next to the photo was “shoot with iPhone”, but now it is “take and edit with iPhone”. < / P > < p > after the general camera performance competition in the arms race, it seems that all mobile phone manufacturers should rethink the question: “how do we, that is, every ordinary user, use mobile phones to take photos? “< / P > < p > to answer this question, we need to return to the perspective of users. In fact, we will find a significant difference between mobile phone photography and camera photography. Camera photography is a separate part, with clear direction and limitations. This process is mainly the input process, which can bring what you see into the camera as much as possible. The biggest role of the screen is to help you reduce waste films 。 The mobile phone photo taking is a process from the later stage of taking photos to the display and sharing, which is a complete operation from creation to sharing. < / P > < p > since there is such an essential difference between the process of taking photos by mobile phone and by camera, it actually means that there will be a great difference in the demands of the two. For example, on the camera, you can take good photos, and you can adjust the composition and theme by changing the lens. But the thing that the camera can do is single. You can’t fix pictures directly through the camera, let alone send friends through the camera. < / P > < p > and all the links on the mobile phone are closely connected. That is to say, all the technical expression should be expressed on the mobile phone screen in the present moment. < / P > < p > for example, HDR effect, which can automatically start long exposure and multi frame synthesis to improve brightness and purity, should be displayed on the screen immediately. For example, the HDR effect in the face of backlight should be displayed on the screen immediately after shooting. The different reasons for the difference of < / P > < p > come from the technical characteristics of mobile phone itself, but it is the user demand that promotes its further development. Let’s go back to the user’s point of view. < / P > < p > for users, what they care about is not only the image quality, but also the seamless embodiment of image technology in the whole shooting process. Generally speaking, it is user experience. If it is taken apart, it means “timely” and “suitable” function. < / P > < p > therefore, in order to quickly open a certain function according to the needs of users in such a whole process, it is necessary for manufacturers to have a long-term planning and layout for this track of mobile phone photography. < / P > < p > another aspect of rethinking mobile phone photography is the long-term insight into consumers’ use habits. It’s true to talk about parameters, but it’s one-sided to talk only about parameters. < / P > < p > for example, do you know when mass users take the most photos? This question is related to the usage habits of most users, and it is difficult to get an accurate answer only by experience and common sense. According to the big data of vivo, the peak time of shooting for the public is around 8:00 p.m., which is a rare leisure time for many office workers after dinner at night. With the increase of leisure and entertainment activities, there are more mobile phone photos, and this answer raises new questions. < / P > < p > this time is a typical scene with insufficient light, so for the public demand, better dark light photography ability has become a more rigid demand. You should also be able to take pictures at night and take clear pictures, so you know why many manufacturers are emphasizing night scene algorithm. In addition, the commonly used multi frame synthesis and long exposure night scene shooting under dark light demand the handheld stability, which requires manufacturers to improve the usability and ease of use in anti shake. < / P > < p > so you can see that vivo X50 pro and vivo X50 PRO + have logical closed-loop solutions. On the one hand, X50 Pro improves the photosensitive performance of imx598, on the other hand, it is equipped with micro pan tilt design, which not only brings better anti shake ability for video shooting, but also benefits handheld night scene shooting. < / P > < p > while the gn1 solution of X50 PRO + highlights the more professional nature. At the same time, the bottoming scheme is also the most popular direction for different brands to improve the night scene shooting ability. < / P > < p > problems and demands have been put forward all the time. There may be no standard answer to solve them. Mobile phone photography has developed rapidly in recent years, but in fact, all of them are crossing the river by touching stones. Some people have taken a pioneering step from the bottom, such as Nokia 808, the former flagship of Nokia photography, and others insist on polishing the small bottom from the perspective of computational photography, such as Google’s pixel series. < / P > < p > from now on, both soles and computational photography do not conflict with each other. They start from hardware and software, and achieve the same goal on different tracks. There is only one short cut in the race track that can only rely on the accumulation of mobile phone technology. During the video + conference held on September 7, including the previous video activities, vivo always stressed that “restore the eye, but also surpass the eye”. According to vivo’s official statement, it is interpreted as follows: < / P > < p > recording and restoring the objective world represents our rational side and shows our relationship with the world around us; the expression of the subjective world is the reflection of our inner feelings, expressing our understanding and expectation of ourselves and the world. It is a perceptual side and transcends the real world. Objective and subjective, reduction and transcendence can be summed up from “restoring what the eye sees” to “transcending what the eye sees”. In addition, what is restored and what is restored is the objective world. First of all, it means excellent hardware foundation, excellent lens and photosensitive elements, and the parts that affect the basic image quality and appearance, such as purity and white balance, should be in line with what the eye can see. < / P > < p > what is beyond is that the subjective world has surpassed the objective world, such as the polar night mode capturing the dark places invisible to the human eye, the star sky mode compressing the space-time into a picture, and the moving state of clouds, airplanes, meteors and other objects is preserved by the floating cloud starlight algorithm. < / P > < p > until the user’s later stage, such as cutting and re composition, color matching and filter use, and finally sharing on the platform, is not only what you see in front of you, but also what you get. In a word, all efforts have been made to make vivo mobile phone a creative tool for consumers. Let consumers get rid of the limitation of function, scene and time, and get a pleasant image experience. < / P > < p > why has mobile phone photography become the most important part of mobile phone functions, making different brands start to separate battle? Because it has been connected to some of the most essential needs of modern people. < / P > < p > from the perspective of self-demand, sharing photos has become one of the most fundamental ways of modern people’s self-expression and social behavior. Why can’t wechat circle of friends share pure text by default, and why second and third uncles share children’s photos in family groups every day, and enjoy it. < / P > < p > mobile phone photography is not only a tool to satisfy our desire for self-expression and creativity, but also a social tool to connect each other. The complex functions of this tool are as complex as our human nature, so it is a tool that modern people cannot leave. < p > < p > in the fast-paced life and space-time segmentation, mobile phones lower the threshold of our self-expression and improve the possibility of meeting social needs. Sending a circle of friends late at night is to find a little spiritual comfort. < p > < p > in fact, numerous and formal personal expressions constitute our great era. The famous portrait photographer Xiao Quan has a set of famous works called, recording the most real individuals in this era. However, both Xiao Quan and vivo have been working together for a long time. In fact, they have been the industry leaders for a long time. They are photographers or institutions with high achievements in the professional field. Their figures can be seen and discussed in TV, professional magazines and Zhihu. However, for ordinary consumers, they are a little too high. < / P > < p > the cooperation with vivo has become an opportunity for professionals to sink, allowing professional photographers to connect with the most common mass consumers. For example, the built-in “Xiao Quan filter” function in vivo mobile phone is a reflection of the combination of professional and public, trying to realize the function. < / P > < p > in fact, this is a very interesting thing. Vivo has been studying and understanding the most common mass consumers, but it is not limited to the public users. Whether it is the first film festival, Xiao Quan, Liu Wen, vivo tries to bring the professionals and the public closer in different fields. < / P > < p > in this way, a top-down pipeline is formed, and the knowledge and experience at the top of the pyramid can also be transferred to the most common user, which is obviously a good thing. New product launch