Will traditional e-commerce be replaced? The new model is rising, and some enterprises have been valued at over 10 billion yuan

With the rapid development of domestic economy in recent years, the scale of domestic high-tech industry is also expanding. For example, e-commerce is one of the most vivid examples. According to the media release, by the end of last year, the number of mobile Internet users in China had reached 1.319 billion, accounting for 32.17% of the total number of the world. At the same time, the total scale of 4G base stations in China also accounted for more than half of the world, reaching 5.44 million. < / P > < p > the huge user base and the rapid development of mobile Internet industry have made China’s e-commerce transaction scale ranked first in the world for many consecutive years. Last year alone, China’s e-commerce transactions reached 34.81 trillion yuan. In this case, many e-commerce giants have been born in China, such as Alibaba, Jingdong group, pinduoduo, etc. To a certain extent, e-commerce has changed people’s daily shopping mode, but also provided valuable employment and entrepreneurial opportunities for many people. As the founder of Alibaba, Ma Yun has a unique view on e-commerce. As early as 2016, Ma Yunzeng said: “the era of pure e-commerce will soon end. In the next 10 or 20 years, there will be no e-commerce, only new retail.”. In other words, in the near future, the traditional e-commerce will be replaced, and the new retail will become a new retail mode. < p > < p > since the new concept of retail was put forward, Alibaba has been making continuous layout in relevant fields. It has purchased 18% shares of Lianhua supermarket and become the second largest shareholder of Lianhua supermarket. It has spent 2.88 billion US dollars to acquire 36.16% shares of Gaoxin retail, the parent company of RT mart; established its subsidiary brand HEMA Xiansheng, etc. Alibaba is constantly improving its offline sales channels, making full preparations for the arrival of the new retail mode. < p > < p > in addition to Alibaba, Tencent, Jingdong, Suning and meituan are also actively entering the new retail field. Earlier, Tencent joined the new retail camp by buying 5% shares of Yonghui supermarket. In addition, Tencent also reached deep strategic cooperation with Wal Mart, one of the world’s top 500 enterprises. < p > < p > and as a delivery giant, meituan also has “frequent actions” in the new retail field: in 2016, meituan led the investment in the online convenience store aixianfeng; in 2017, the former public comments coo LV Guangyu launched a new retail project “scarlet convenience”; in 2018, meituan’s fresh supermarket “Xiaoxiang Shengxian” opened, focusing on fresh food, catering, e-commerce and o2o instant distribution. < / P > < p > with the strong participation of a series of Internet giants, the domestic new retail industry is rapidly rising. According to the data, from 2017 to 2019, the average annual compound growth rate of the new domestic retail industry is as high as 115%; and it is estimated that the market size of the new domestic retail industry may exceed 1.8 trillion yuan by 2022. < / P > < p > will traditional e-commerce be replaced? The new model is rising, and some enterprises have been valued at over 10 billion yuan. In the case of the strong rise of new retail, some new retail enterprises have obtained high valuation. < p > < p > recently, Hurun Research Institute released the latest. Of the 227 Unicorn companies listed in the list, 9 are from the new retail industry. It is reported that the total valuation of these nine new retail Unicorn enterprises is as high as 86 billion yuan, of which the value of Xicha and mingchuang superior products is 14 billion yuan, and that of convenience bee, 100 orchards and bubble mart is 10 billion yuan. < / P > < p > in a few years, nearly ten new retail Unicorn enterprises have emerged, which reflects the promising development prospects of the domestic new retail industry. However, it is worth noting that China’s new retail industry is still in the early stage of market development. Although it is growing rapidly, some new retail enterprises are gradually falling behind because they can’t keep pace with the development of the times. In the new era of enterprise digital transformation, how to make the new retail better landing and application is perhaps the thing that many enterprises need to focus on. Older posts →

Author: zmhuaxia