Xiaohongshu explains 10 billion traffic for the first time and supports 1000 live broadcast creators with goods

On the afternoon of August 12, Yihui, head of xiaohongshu’s live e-commerce center, in the sharing of “2020 women’s sword method online growth summit”, for the first time, it disassembled xiaohongshu’s 10 billion traffic support plan for future brands, including enterprise numbers, live broadcast merchants, creators and brand new products. < / P > < p > according to the introduction, among the 10 billion traffic, one billion traffic will be allocated to the enterprise number, which will provide flow support for the newly settled enterprise number from August 15 to 31, and invest in the enterprise number of potato shop and key industries. < / P > < p > in the face of high-quality businesses, it will invest 4.5 billion traffic, including 150 high-quality businesses and supporting 50 new red brand brands. Among them, red brand refers to the new brand that conforms to the category development trend, represents the quality of life, and can deeply cultivate the brand in xiaohongshu station. < / P > < p > invest 2 billion traffic for creators, and focus on supporting 1000 live broadcast creators with goods; at the same time, invest 2.5 billion traffic to support new products, and focus on supporting 30 new products every month. Xiaohongshu’s team will assist in guiding the content operation of enterprise numbers of these new products, and introduce live trading after the content is approved by users. < / P > < p > since xiaohongshu released the 10 billion traffic support plan at the future brand conference on July 22, this policy has attracted the attention of brand merchants and creators. In Yihui’s speech, many audiences left messages to inquire about the details of the support plan, showing their strong interest in participating in the plan. < / P > < p > at present, the monthly active users of xiaohongshu exceed 100 million, and more than 8 billion notes are exposed every day. Meanwhile, xiaohongshu also runs through the b2k2c closed-loop mode. B, K and C can interact and interact with each other on the xiaohongshu platform to help users and brands grow in xiaohongshu. < p > < p > Yihui said that the live delivery of xiaohongshu based on b2k2c mode showed obvious differences. After the trial in January 2020, in seven months, the “three high and one low” indicators of high conversion, high customer order, high re purchase and low return rate have been realized. < / P > < p > with the case of new fashion brand 7or9 and L’Oreal photon bottle being sought after in xiaohongshu, Yihui shared how the brand could grow with the help of xiaohongshu platform. He believed that “good products + Koc real sharing + live delivery, French fries and other commercial tools”, the brand can be successfully copied in xiaohongshu. < / P > < p > “brands and users need and identify with each other. Xiaohongshu can meet and complete the connection between brands and users through Koc’s real content and efficient marketing tools, and help the growth of brands.” Yihui said. Video Number assistant internal test online! Four functions let you send 1g video on the computer